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★ How to Promote & Market Your Cafepress Shop | Bulk Add Products | Beginner's Guide - Part Four ★

Updated on April 17, 2014

Using Advanced Features, Plus Promoting & Marketing Your Shop

I have had a Cafepress shop for a few years, so I have learned a few tips and tricks for promoting and marketing the shop, as the more visitors you attract, hopefully the more sales you will get. You will find a tutorial below which I have written to help you make use of the advanced features on offer in premium shops such as how to bulk add products, plus links to general shop help and advice on how to promote and market your shop.

This is a beginner's guide, so you don't necessarily need any prior experience of designing to use Cafepress, although obviously practice does make you better over time. Click here for part 1 of my beginner's guide (how to open a shop), here for part 2 of my beginner's guide (how to create, upload and tag your images), and here for part 3 of my beginner's guide (how to add and organize products in your shop).

The golden rule with any designing is of course DON'T COPY! You can get into big trouble for copying, whether it's a celebrities face, a TV programme name, a brand slogan, or someone else's original idea or design. So always come up with your own original designs, thank-you :-)

Cafepress Products

These are examples of the range of products available to design on Cafepress.

The range includes t-shirts, hoodies, mugs, Thermos flasks, SIGG water bottles, Flip Mino gadgets, bags, yoga mats, blankets, aprons and LOTS more.

Always remember to check this page for new product releases so you can bulk add them to your shop as soon as possible. If you'd like to know how to bulk add a product to your shop sections, look at step 1 below.

Advanced Features 1: Bulk Adding Products

- In part 1 of this beginner's guide, I skimmed over the advanced features section in premium shops because these tools are best used when products are , and I will now go through these features in full.

- Sign in to Cafepress, click the 'My Shops' tab at the top and find your shop name under 'Premium Shops'.

- Click the shop name (in my case it is applepip).

Advanced Features 1: Bulk Adding Products

- Scroll down to the subtitle 'Advanced Features'.

- Click on 'Bulk Add Products'.

- Locate the product(s) you want to add to more than 1 section at a time, click 'Make Selections' in the chosen category, select the tick box of the products you want to add, and press the green 'Add Selections' button.

- When you have the products you want in the yellow box on the left (see image above), I have chosen to add the FUNtainer Themos Bottle only.

- Scroll down to the 'Select Sections' subsection. There are 4 options. Choose the option which fits what you want to do. I am going to select 'choose individual sections' because I will only be adding the product to 2 section.

Advanced Features 1: Bulk Adding Products

- A box (as shown above) appears when I select 'Choose Individual Sections', which lists all of the sections in your shop. I selected the tick boxes next to 'The Template' and the 'Animal Designs' section. When you select a section, all of the sections inside that title section are selected too (i.e. the 'Lion' section).

- Click the green 'Preview Products' button.

- Wait for the pop-up page to finish loading, check again that the correct sections are selected, and then click the 'create products' button.

- Wait for it to finish, then check through your new products and re-size the images if necessary.

Tees: The Art of the T-Shirt

Advanced Features 2: Bulk Removing Products

- Go back to the Advanced Features list on the Shop Management page.

- Click 'Bulk Remove Products'. This is for if you want to remove products from different sections all at once.

- The process is exactly the same as the bulk adding one, but obviously with the opposite effect. See the 3 steps above to see how that's done.

Advanced Features 3: Changing Prices Storewide

- Go back to the Shop Management page again and click on the only advanced feature that hasn't been covered yet: 'Change Storewide Product Prices'.

- There are 3 ways to change the prices throughout your entire shop on this page:

* The first is to click the blue 'Synch all products to match Marketplace sell price' link - located above the product list. This will match your shop prices to the marketplace prices.

* The second option is to use the drop-down menu where it says 'Add a fixed markup'. You can choose a markup amount to add to every single product in your shop.

* The third (and my favourite method) is to add individually chosen markup amounts for each product in your shop. To do this, add markup amounts you want ($) in the blue 'New Markup' column. If you leave a space in this column blank, the markup will remain unchanged.

Click the blue 'fetch' link next to any blank space to see the current total price (base price + markup) being charged for that particular product in your shop already.

- Click the green 'Save' button at the bottom of the page when you have finished changing the markups.

Things to do to Make Your Shop a Success

  • Add as many designs as possible. The more you have, the more likely you are to sell one - but make sure they are quality designs too
  • Design for a niche i.e. create original designs on a theme with little or no competition
  • Add designs often so your shop has regular new content. This is good for search engine optimization
  • Print out business cards for your shop and hand them out to your friends and family
  • Wear your designs often, and if anyone asks about your t-shirt/hoodie, give them a business card
  • Look around the internet for places to display your banner or advertise your shop for free. Wherever you can get a 'backlink' i.e. a link to your shop on another website, go for it.
  • If you have a blog, blog about new designs in your shop. Advertise your shop and designs on Facebook and Twitter too.
  • Join and participate in forums. Have a link to your shop in your 'signature', but make sure this is allowed in the rules of the forum. DO NOT SPAM though - people hate that. Simply participate in discussions on the forums, and hope people will click the link to your shop in your signature.
  • Tag your images with relevant keywords
  • Price your products appropriately. Nobody is going to buy a sticker for $20!
  • Print bumper stickers with your shop website on and stick it on all of your household's cars.
  • Provide a wide range of products for each image. Don't just put each image on 3 t-shirts and a hoodie for example, put them on as many products as are appropriate.
  • Re-size the images on the products so that they fit well. Nobody will buy a product with a minuscule image on that you can barely see, or one with an image too big so that some of it is cut-off/not visible.
  • Have clear, quality images
  • Add titles and descriptions to all of your products. Use keywords as much as possible, but also make your text make sense and not spammy.

So have I convinced you to open a Cafepress shop?

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    • profile image

      ideadesigns 3 years ago

      I simply could not find the bulk remove place I knew was once there. You showed me where and this helped me go into the admin section and remove several products at once! Although there were some items not listed so I'll have to go in and remove them individually. I'm not sure about setting your price thing since all my products are bought through marketplace anyway and they set the price there. Mine are set to premium as my default if by chance someone buys through the shop, but now I might lower that. There is a lot here that is very useful so thanks!!

    • profile image

      laurenrich 3 years ago

      A great lens. I have added it to my favorites. Thanks for sharing.

    • profile image

      GrumpyOldMen_UK 4 years ago

      Fine Lens...I had been going round in circles with CafePress then found this lens, by far the best form of info as a tutorial I found....Thanks

    • profile image

      MonirulIslamKhan 4 years ago

      Awesome lens.

    • ZandriaKajewski profile image

      ZandriaKajewski 4 years ago

      Hey I was wondering where there are places to post banners for free since cafepresss does not have a place for exchanges? Also could you give me an opinon on my shop and of which products go well with the photos. cafepress.com/zanstravels

    • wellingtonboot profile image

      wellingtonboot 5 years ago from U.K.

      @anonymous: Hi! You've made a very good start actually - the design and background look good. What I would say is that I think it may be better if you split up your shop into sections by design (maybe rather than by product) and put your designs on as many products as possible. The more you have to sell, the more that will sell!

    • profile image

      anonymous 5 years ago

      I've recently open in cafepress, but still no sales...my mind is about to blow

      can you take a look at my shop a give some comment? Im a noob

      http://www.cafepress.com/funnycompany

    • Pokku profile image

      Pokku 5 years ago

      Thanks for the info

    • JohnMichael2 profile image

      JohnMichael2 5 years ago

      good info - thanks for sharing

    • profile image

      xmen88 5 years ago

      I learn a lot today after reading you lens. Keep up the good work.

    • Coreena Jolene profile image

      Coreena Jolene 5 years ago

      Good info and links here. I am just getting started. I also set up a sharing page on Facebook. I hope I can make this work for me. Thanks for sharing the info.

    • CarolynPile profile image

      CarolynPile 6 years ago

      I've had a Cafepress store for years, but I didn't know everything in this lens. Thank you for the tips!

    • profile image

      TWOnline2 6 years ago

      i signed up but i don't have any products yet. i'm going to give it a go.

    • sponias lm profile image

      sponias lm 6 years ago

      Thank you for your detailed work and all the information you provide!