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6 Ways to Retain Your Customers before Your Competitors Snatch Them from You

Updated on January 8, 2014

New customers can be difficult to acquire. It takes lots of time and effort to attract qualified leads. Once attracted, lead conversion into customers can be challenging especially in today’s content driven era where you need to provide value first before your prospective clients can trust your products or services.

When you’re finally able to win your potential clients heart and convert them into customers, it will be appropriate to make them come back for your offers again and again to sustain your income and profits. That is the concept of this article. You’ll learn how to turn your buyers into repeat customers.

The following are the six ways you can retain your customers and keep them buying from you all the time. Happy keeping!

1. Create a Room for Feedback

Allow your customers to speak out their minds about their issues and experience with using your products or services. Take note of frequently raised issues to identify the area of your offers that needs improvement in order to resolve the complaints. An improved product or service might lower discontent and increase customer satisfaction. Furthermore, you can turn a regularly complain into an in-depth article. Should similar questions ensue in future, you’ll be able to refer customers to the article.

2. Address Your Customers by their Names

Customers like to be recognized by their names. It makes them feel valued by your company. Something as simple as mentioning their names in your newsletters will increase their likelihood of doing business with you again. To get their names, set aside in the sign up form a space for collecting first names of subscribers in addition to the email address. It will allow you to personalize your newsletters.

3. Provide Good Customer Service

One of the factors that will keep your customers coming back to do business with you is the quality of your customer service. No matter how perfect your products or services are, some of your clients will still have a few questions to ask you. The promptness to answering their questions or resolving their issues will help boost your brand’s credibility and establish strong relationship with your clients. Once in a while, test your customer service by calling up the one in charge using a pseudo name. It will allow you to identify the efficiency of your customer service. Also, you’ll be able to discover the areas that need to be improved.

4. Improve Your Offers

Based on the feedback that your customers give about using your products or services, try to modify your offers to meet their needs. Add new features to your products or services and improve their functions. And let your customers know that you’re doing it for them. It will help strengthen your relationship with them.

5. Involve Your Employees

If you’re the owner of a business with several employees, it may be difficult for you alone to deal with your clients. This is where employees become a key part of a customer retention plan. Offer your employees incentives for good customer relation. This could be gift cards, customized T-shirts or any substantial item that you deem they will appreciate. Additionally, let them know the value of every single customer to your business. This will motivate them to build good relationship with your clients.

6. Keep Your Customers Updated

Demonstrate your thought leadership to your customers by providing them with updates about the happenings in your industry, such as trends, innovations, and news. Share your outlook about the occurrences, how it might affect your customers, and what you think they can do about it.

Customer retention can help sustain your business income and profits. Like acquiring new clients, put customer retention in the top priority of your marketing plan. Strive to make your clients as happy as you possibly can and they will have no choice but to stick to your brand. A happy customer is more likely to come back to do business with you.


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    • ajagbe4best profile imageAUTHOR

      Sikiru Saeed 

      4 years ago from Ouagadougou, Burkina Faso

      Thanks, bro. I truly appreciate your comment.

    • profile image


      4 years ago

      well written hub


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