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How to Write Compelling Ad Copy for Your Cleaning Business

Updated on June 29, 2011

How to Write Compelling Ad copy for Your Cleaning Business

Purpose - The purpose of this article is to discuss strategies to write your own ad copy for a cleaning business. There is a variety of angles that you can take for this subject but for simplicity sake, I will be focusing on cleaning houses as a "housekeeper".

What's the Numbers?

What Do You Pay Your Housekeeper Per Hour / What Do You Make Per Hour?

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Introduction

Whether you're a stay at home mom, student or someone looking for a flexible schedule, housekeeping can be a profitable and flexible business. It should be noted that working as a housekeeper may entail long hours and very hard work. Therefore, it shouldn't be considered an easy business plan nor should it be considered an overnight success - making a lot of money at once. There is definitely money to be made overtime and if you look for the right clientele.

Finding Your Target Market - Before you begin to write your housekeeper ads, I would suggest that you first determine the answers to the following questions:

  1. What types of customers would benefit you the most? Where are the influential areas near you?
  2. How far are you willing to drive for a cleaning job? (i.e. Cleaning a house for an hour after spending $20 in gas roundtrip definitely won't make you rich!)

Question one

What types of customers would benefit you the most? Where are the influential areas near you?

The obvious answer people would probably say is wealthy people. However, this is at best a vague answer without a clear definition of what will be helpful. Instead, try to visualize the types of people you can identify with. Part of cleaning is customer service and providing company at times. For me, the ideal customer was a person who was well connected with others, ranged in age between 45 and 80, usually retired, single or working couples, and lived in a 3+ bedroom home. I enjoyed working for the elderly as they always had stories to share and usually offered lunch and company. Working professionals are great customers and offer access to their network of co-workers and more for referral business.

Question two

How far are you willing to drive for a cleaning job?

Prior to placing ads, I would drive around and look for areas with new construction - subdivisions and areas with quite a few homes for sale / sold. When people move into a new area, quite frequently they cannot take their old housekeeper with them. This is an opportunity to build clientele.

Defining Your Target Market

Now that you have thought about a couple questions that will help you write ad copy, it's time to make a list of your ideal client. Here's an example:

My ideal client would be either a single person or a working couple in the medical field. They would live in Green Oaks or Pleasant Valley Acres-as both of these locations have new construction and are within 20 minutes driving. The average income for these areas is 80,000 and the average house size is 4 bedrooms and 2.5 bath homes. If I obtain two clients in the same area, I could clean one in the morning and one in the afternoon.

Now that you have a better idea of whom you are trying to sell your housekeeping services to, it's time to write ad copy. Depending on where you will be advertising, will determine the length of your ads.

Newspaper

Very limited amount of text - Keep it Simple

Example

Housekeeper Looking for Add'l Clients.

Green Oaks / Pleasant Valley Area.

Keeping Your House Tidy!

Call for a free estimate - 999-9999

Online Advertisement

Online ads are a great way to create a robust ad to market to new clientele. Take the time to create a well-organized quick list of services that you can provide to your clients.

Example

Housekeeper Looking for New Clients

(Green Oaks, Pleasant Valley Acres, and Surrounding Areas)

With over xx years experience cleaning homes, I am offering residential (and commercial) cleaning.

  • Hardworking, Detail Oriented & Trustworthy
  • Excellent Customer Service
  • Flexible Scheduling and Availability
  • Free Telephone Consultations Available

Typical Cleaning Service (Includes but is not limited to the following):

Kitchen:

  • Fronts of cabinets and doors
  • Exteriors of appliances
  • Backsplashes
  • Exterior/Interior microwave
  • Countertops (moving small appliances)
  • Sinks (Porcelain - wipe with non abrasive cleaner, Stainless steel - scrub with abrasive)
  • Floors (sweep/vacuum, wash)
  • Empty Garbage

Bathrooms:

  • Mirrors
  • Countertops (moving small appliances)
  • Sinks (Porcelain - wipe with non abrasive cleaner, Stainless steel - scrub with abrasive)
  • Showers
  • Bathtubs
  • Toilets
  • Floors (sweep/vacuum, wash)
  • Empty Garbage

Other Rooms and areas (Family Room, Dining Room, Offices, Stairs, Hallways, etc):

  • Dust (Wet or Dry)
  • Dust Blinds and window seals
  • Spot Clean Windows / Doors
  • Floors (sweep/vacuum, wash)
  • Change Bed Linens
  • Empty Garbage

Contact Information:

For questions or scheduling, call Jane Smith at 999-9999 or email 123@456.com

Summary

With the right ad copy and a clear definition of what customers you would like to service, you can obtain a healthy base of clients to build your house cleaning business. Print ads tend to be expensive and have a limited set of words. Keep it simple – Tell the reader what service you provide, where you want clients, and how to contact you. For online ads, create detailed ad copy. For this profession, it is your job to be detail-oriented. In addition, by providing a list of services you do provide, it’s clear to the reader what you offer. If they have requests that are not on the list, it gives you the opportunity to upsell.

I hope that you enjoyed this article and found it helpful. As always, leave feedback and likes if you found this article to be of interest.

Photography Credits

Raflowers, Mop!. November 5, 2007

Dollface-1, Washing Up. March 8, 2007

Was this article helpful? What would you add to the article from your experiences in advertising or cleaning?

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    • profile image

      anonymous 4 years ago

      Lovely, great ideas, simply great!Thanks

    • nickybutler profile image

      nickybutler 5 years ago

      Great lens, thanks for the ideas :)

    • A RovingReporter profile image

      A RovingReporter 6 years ago

      Practical ideas. Great lens.