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How to Write SEO Press Releases

Updated on September 20, 2012

How to Write SEO Press Releases

One of the best ways to get your product noticed out there is to let the world know with SEO Press Release Writing. If this sounds like a daunting task, don't worry, it isn't--as long as you know the basics of search engine optimization and PR. So, just how do you put an effective press release together? Follow the tips below and you will discover just how easy it is.

press release writing
press release writing

Do You Want More Customers, Clients And Buyers?

We all know that in order to get orders or let the world know about your product, they need to be aware of it and this means you need traffic to your website. There are lots of ways you can achieve this and there are plenty of sites out there that will take your money in return for delivering millions of hits from people who may not even have an interest in what you are offering. So, how do you get the right people to your site? Well, one of the best ways to do that is with SEO Press Release Writing.

Press releases are designed to appeal to your target group, so once you have developed a great press release, they will be ready to sign on the dotted line. In addition, press releases are quickly ranked by Google, which means you have a good chance of ending up on one of the first three pages, which is exactly where you need to be.

Discover more about Press Release Writing

Click for an SEO Press Release Service

seo article press release
seo article press release

Don't Over-Egg The Pudding

Now, once you've decided on your keywords, for example, SEO Press Release Writing, you should include it a few times in your press release. But don't overkill! Google knows what you're up to if you put loads of your keywords in your press release but it has very little content, and you will be penalised for this.

One thing many people forget

One of the areas that people forget is to use their keywords when naming images. This is another excellent way of getting your site ranked.


Long-Tailed Keywords And Linking

Using long tailed keywords is very productive as when people are looking for something specific, very often they do not just put that item into the search engine, they also include what they want it for, or what they want to do with it. For example, how to write SEO press releases, or "how to look after a Siamese cat", you get the picture. Furthermore, you will have less competition with long-tailed keywords. So, get brainstorming.

You should always link some of your anchor text in your press release to your website holding your products. And that text should always be one of the keywords, long-tailed or normal.

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    • profile image


      6 years ago

      I've many blogs and websites that I continuously promoting using different seo methods but haven't tried press release for building backlinks yet. Your lens is giving some insight in writing press release but I would love to outsource someone to do it for me. The press release writing service you mentioned here is looking bit promosing. Thanks for the good info and resources.

    • sponias lm profile image

      sponias lm 

      6 years ago

      I wrote a few press releases in the past, which were not really successful, and I abandoned this matter. However, your lens showed me how to write them. I will try again. Thank you!

    • profile image


      6 years ago

      Great information thank you

    • profile image


      6 years ago

      This is important information to know so you don't get your site/post de-indexed or sandboxed by Google. Keyword stuffing is a biggie. I think the accepted ratio is around 2% of the content to be safe. Thanks for sharing this and it is something we marketers must stay knowledgeable about.

    • profile image


      6 years ago

      What's your favorite tool for discovering longtail keywords? I feel like there has to be something better than the Google Keyword Tool. Market Samurai doesn't seem to be a whole lot better.

      Thanks for the great read!

    • jregins2 lm profile image

      jregins2 lm 

      6 years ago

      Great informative lens about a topic, I want to expand more for my marketing efforts.

    • SusanDeppner profile image

      Susan Deppner 

      6 years ago from Arkansas USA

      Very good information, well presented. Thanks!

    • profile image


      6 years ago

      thanks for the really useful information. Nice lens!


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