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How to Use Video Effectively in Social Media
Social media is growing. With Twitter, Mysace, Facebook, Tumblr, bookmarking sites, YouTube and LinkedIn, there is certainly something for all formats, niches, genres and background. So how can you effectively use video in social media? That’s easy. Believe it or not you don’t have to be the next Martin Scorsese to make an effective video.
What you will need:
Web cam or video camera
A social networking site
A video hosting site
Many internet users are a visual community. We don’t just want to see words on our computer screen; we want to see pictures too. The pictures give us a sense of attaching ourselves to the overall story or content in front of us. Using a video will give you a star quality brand image.
Recently I witnessed the power of effective social media. There is a man named Shane, to most of the world he is known as shaycarl, the man behind the YouTube sensation Shaytards. Shane has been building the Shaytard brand for over three years. What started off as a bet to shoot a video a day into a year, turned into Shane and his family making front page news of the Dave Ramsey website. Here is a guy who was laid off, trying to find work, going from one job to the next, learned how to use video to reach the world, marketed himself and his family and paid off over $150,000 in debt. They are now debt free except for the new house they just bought.
Shane’s daughter, babytard, has been published worldwide as she is the album cover for the new James Blunt CD. Way to go Shane! Shane is on the fast track to becoming an actor, he is now filming a scene in Ordinary Family.
Whether you stick to YouTube, or use the YouTube platform to host your videos you will need to market your product.
First you are going to want to sign up for a Google Adsense account and link that with your YouTube account.
Then, you will want to read up a little bit about SEO, search engine optimization, and keywords. Using SEO and keywords in your titles and video description will help search engine spiders to crawl you, in turn making it easier for web surfers to get your material in the search listings.
Once your video account is all set up, link to your social networking sites. Not just one of them, ALL of them. Every time a video is posted, share the link on your sites. There are some people who will do it once and then there are those that do it throughout the day. It will take some time to figure out what works for you.
As a rule of thumb, if you only have a few people on your site, once is going to be fine. If your site grows and you start to get thousands of friends and followers you will want to post a couple times a day to make sure all of your traffic gets noticed since everyone is online at different times.
Spend some time interacting with those on your sites. No one likes to feel like they are just looking at spam, we want to know there is a real person attached to that video. We want to see you. We want to know you. We want to know why we should watch you or buy your product. Tell us. Show us.
The more interactive and social you are, the more people will “like” you on Facebook, follow you on Tumblr and Twitter, subscribe to you on YouTube, add you as a friend on MySpace and connect with you on LinkedIn. The more people you have linked, the more clicks you will have, the higher your Adsense earnings will be.