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How to Pick a Great Domain Name for a New Website or Blog

Updated on November 5, 2011

In the Internet, there are many factors which will contribute to your success or failure. Among these is the domain name you choose. Selecting a domain name is the first step that you should take before setting up a website. A good domain name will not only provide authenticity for your business, it will also help visitors easily find your website. The following are tips for selecting a great domain name.

Make a list of terms which best describe your website or business. What will the website provide to the visitor? If you are an Internet user, what terms would you use to find a business in your field? These two questions should guide you in finding possible domain names.

With the list you have compiled, use word combinations to come up with possible domain names. For example, if you deal with selling t-shirts at low prices, you can have domain names combining the words, t-shirt(s) and discount, cheap and other related words. You need to be creative in the word combinations. Another strategy you can use is application of synonyms, singulars and plurals and even hyphens. This will give you a long list of possible domain names to choose from.

Apart from brain storming the possible names, you can also use keyword suggestion tools. These tools are used to identify keywords which web searchers use when looking for websites in your business niche. With these tools, you will be able to come up with exact phrases used by web searchers. You can use these phrases exactly as they are to create your domain name. Such domain names are called exact match domains. Their main advantage is that search engines might rank you higher on the basis of your domain name looking exactly as the keyword. However, there are other factors which will determine ranking such as the content on your website.

To pick a great domain name, you also need to know which names are considered best. The first characteristic is that they should be relatively short. Short names are easy to remember and memorize.

Secondly, opt for the .com TLD over the other TLDs like .net, .org and .gov. It is believed that search engines give priority to .com TLDs over the others especially if your website or blog is for commercial purposes. However, the TLD is usually a matter of what the website is about, your target audience among other factors. You might also consider location based TLDs if your website targets a local market. Local TLDs include the country prefix such as .uk for the United Kingdom.

Third, find domain names which are easy to memorize. Some of the things to consider here include word combinations, use of hyphens and numbers as well as relationship to your business area.

Once you have your complete list, you need to do a domain name search. This involves searching to determine if the domain name is already registered. If you find that one or even more of your names isn’t registered buy the name immediately. It is not uncommon to wait for a day or to and find the domain name already registered. Domain name search tools such as those provided by web hosts are free and easy to use.

Picking a great domain name for your website it the initial step to ensuring that the website succeeds. Once you pick the domain, the next step is to buy hosting and build your website.


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