What Is Fashion Merchandising?
Merchandising: Another Way in to Fashion!
If you keep up with the fashion industry, you may pride yourself on being able to recognize dozens of fashion designers. However, can you name even a single merchandiser?
Because merchandisers work behind the scenes, it is sometimes difficult to understand how large of a role they play in the fashion world. The most basic definition of fashion merchandising is that it is the process of getting fashion from the designer to the consumer.
If you have a flair for creativity and knack for business, but you're not interested in becoming a fashion designer, merchandising management may be the perfect way for you to break in to the fashion industry.
For example, merchandisers, not designers, are the ones who usually determine which new fashions will be produced and eventually become popular. They are the ones who make most of a retail outlet's purchasing, advertising and financial decisions. And, by simply laying out their stores, merchandisers affect your purchasing decisions on a daily basis.
Find out more about fashion merchandising with this lens presented by IADT Chicago, a design school offering fashion design and fashion merchandising degree programs.
Fashion Merchandising is Purchasing
Wondering what to sell? Merchandisers make the call.
One of the most common decisions merchandisers make is which products they should sell in their stores.
Purchasing can be tricky, because if a merchandiser takes a chance on a product that none of his customers end up buying, he'll have to slash prices to move that unwanted merchandise.
To make as much profit as possible, merchandisers must analyze data from a number of sources and accurately predict what consumers will want months down the road.
Fashion Merchandising is About Display
How and where you place stock makes a difference
Once merchandisers purchase their products, they must display them in a way that attracts attention from consumers. This isn't just about creating a window display, although that's important.
It involves understanding your store's traffic patterns and your consumers' psychology. One of the most common fashion merchandising display tricks, for example, is moving the clearance or sale section to the back of the store.
By doing this, merchandisers make consumers walk past all the attractive new merchandise to get to the deals.
Fashion Merchandising is About Marketing
Pitch your products to the audience that wants to buy them
Marketing plays a huge part in merchandising.
Some examples of marketing that merchandisers must consider are:
- in-store promotions
- print advertisements
- social media
- price setting
- magazine articles
- fashion shows
Merchandisers must have excellent communication skills, a solid understanding of their products' potential customers, and an ability to use the latest promotional techniques to get the most out of their marketing.
Fashion Merchandising Links From Around the Web - More information about this career field
Here are links to more information about fashion merchandising as a career path from around the Web. IADT is not responsible for the content of these third-party links. They are presented for informational purposes only.
- What Is Fashion Merchandising? | eHow.com
What Is Fashion Merchandising?. Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting
- Fashion Merchandising | CollegeBoard.com
Students in fashion merchandising learn how to manufacture, buy, promote, and sell fashion items, from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them). Learn more about this m
- Fashion Merchandising Job Description, Salary, and Training Information
Fashion merchandising is a profession that incorporates the A-to-Z processes in the fashion business ranging from producing, product development, promoting and buying and selling fashion items such as clothing, accessories, jewelry, cosmetics and sho
- Recruitment: Fashion Merchandising, from catwalk to high street
In the fast fashion revolution, the key figures are the fashion buyer and fashion merchandiser. A fashion buyer for a high street chain such as Topshop or Next will work with suppliers and in-house design teams to identify and develop the trends for
- Styling With Kev Couture
IADT Chicago Grad Kev Couture talks about his career evolution from fashion buying to personal shopping and stylist, and how you don't have to live in NY or LA to successfully style celebrities.
Fine Print from IADT Chicago
This lens is presented by the International Academy of Design and Technology - Chicago. To find out more, contact our Chicago-area design school today.
IADT Chicago cannot guarantee employment or salary. Financial aid is available to those who qualify.
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