ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Vision, Mission, Goals & Objectives –Core Concept

Updated on April 28, 2015

Lets have an Interesting Example First

Messi’s vision or dream “to win the FIFA World Cup 2014” did not come true. There were some stages through which their team needed to go to reach the vision. They passed almost all the stages but unfortunately failed at the final stage. Therefore, 'winning the world cup in his hand' still remains a dream. Here, each stage like quarter final, semi final and then final can be termed as a goal or an end result and the sequence or way formed by these goals (shown in the picture above) is the mission.

[Note: Don’t get confused with the shout ‘Goal!’ by the commentator along with thousands of supporters from the gallery when messi scores a goal. If messi and their team’s vision is to win the World Cup then the matches, they need to win, are the goals and scoring goals to win a match then become sub goals or objectives.]

1) Vision –a picture

Vision is a picture of a desired future. A statement of where a business wants to be.

For instance, if we look at the real state companies we see that they typically make a brochure (drawing & design details) of the building before construction. The owners or customers of the house can have a preview of their dream home. The developers build the building based on the brochure. This brochure can be an example of a vision.

2) Mission –a way

Mission is a way to reach the vision formed by a set of goals.

For instance, Joseph's father wants to see his son at a top level executive position in a well reputed company. To make his desire or vision true, he made a career path like passing firstly the primary level, then advanced level, after that completing the graduation and lastly completing the post graduation. And he knows well that each of these stages is not easy enough to pass. These stages can be termed as goals and the sequence or the career path formed by these stages can be termed as a mission.

3) Goals –end results

Goals mean end results. For instance, the end result of your four years graduation is the certificate or the title that you are a graduate or the end result of your one year post graduation is the certificate or the title that you are a post graduate. A goal generally requires some objectives or sub goals to be achieved.

4) Objectives –sub goals

As stated above, objectives are sub goals. They are the prerequisites to achieve a goal. For instance, if you want to make a good CG PA (Cumulative Grade Point Average) in your graduation, you have to earn a good GPA (Grade Point Average) in each semester in case of a semester system.


Vision and Mission of Microsoft Corporation -An Example

Global Diversity and Inclusion are integral to the vision, strategy, and business success of Microsoft. Microsoft officially formed the Office of Diversity & Inclusion in recognition of the fact that leadership in the global marketplace requires a corporate culture and an inclusive business environment where the best and brightest diverse minds—employees with varied perspectives, skills, and experiences—work together to meet consumer demands.

1.1 Vision Statement-a written statement of a desired future

“Global diversity and inclusion is an integral and inherent part of our culture, fueling our business growth while allowing us to attract, develop, and retain this best talent, to be more innovative in the products and services we develop, in the way we solve problems, and in the way we serve the needs of an increasingly global and diverse customer and partner base.”

2.1 Mission Statement-the way of reaching the vision

“The Microsoft mission regarding global diversity and inclusion is to create an environment that helps Microsoft capitalize on the diversity of its people and the inclusion of ideas and solutions to meet the needs of its increasingly global and diverse customer base.”

Has Microsoft achieved its vision?

During the past few years, they have accomplished the following:

  • Developed a cohesive Global Diversity & Inclusion strategy linked to the company's business and vision
  • Strengthened global perspective and integration of this diversity strategy across the company
  • Enhanced leadership engagement with the chief executive officer (CEO) and executive diversity sponsors
  • Improved overall quality and accuracy of diversity data in the U.S. and globally
  • Increased portfolio of diversity and inclusion training tools and courses

[Ref: http://www.microsoft.com/en-us/diversity/vision.aspx#fbid=nRVo5DlL_Mn?##]







Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)