ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Infinity Downline is a pyramid scheme

Updated on September 24, 2014


Infinity Downline, more commonly known as ID, is an MLM scheme which it claims to pay 100% of its sales to the saler. The company only engage in sending promotional emails to registered users as a major source of income. This is incredible, right? It sounds too good to be true.

About Infinity Downline

Infinity Downline (ID) existed on the internet since 2009, created by Peter Wolfing, claimed to have over 180, 000 members as of July 2011. There was so much hype on how much you can earn with little effort, without any specific knowledge about the internet. Although this sounds too good to be true, which seems to be a multi-level marketing (MLM) scheme, but it survived till today in 2012, with some ID members still promoting the product on the internet.

This ID programme has inspired some Malaysian scammers to create a get rich quick scheme called: "Login facebook dapat RM 100" also known as "Get RM 100 when login facebook" in 2010. This scheme is now non-existent as in 2012. In this article, I will discuss how ID may be able to sustain for a few of years but not in the long term. I am neither an ID member nor an internet market researcher. This article contains only my personal opinions.

Subscription to audio and video library

Infinity Downline provides subscription service to access its audio and video library. You can have access to a wide variety of audios like: "Time Management", "Article Marketing", and "Covert Product Selling Principles", and videos such as "Affiliate Marketing 101", "Camtasia Traning Series", and "Firefox 2 Training Series". Most of these materials are focusing about making full use of your computer and then make money online.

Seems to be a good form of education but is ID serious in promoting these audios and videos? What makes ID different from other websites such as, and Do you have the motivation to listen to all the audios and watch all the videos? The answer is no because you have not read the books found in library either which is available for free! Let us be more realistic, how many people are willing to pay 25 USD monthly subscriptions just for the access of audio and video libraries focusing about making money only?

I really hate books which talk about making money online. They are not straight to the point. They included lots of craps such as recent economic recession, unemployment, how much you can earn by following their methods, what you can do with your extra money, before discussing their money making strategies. Their money making strategies are not new. You can find them all over the internet! Economic recession and unemployment are common knowledge; I know what to do if I got extra money, you don't have to tell me!

The "Reverse-2-up" system

The "reverse 2 up system" of ID is simple: You just need to refer to at least 4 members in order to make a profit. You break even whenever you get your first member. This means that you can access audio and video library for free. Your 2nd and 4th member will pay to your upline (the people who referred you into the ID programme. They are also known as "sponsors") and you keep your 3rd member payment. You can imagine the rest if your system really works.

Because referral system is more profitable than selling audio or video library, most of the ID members decided to advertise only the referral system as described above. This makes ID no different other than the pyramid scheme. The truth is that you have to pay 25 USD per month or you risk losing your membership. This means that you have to find your first ID member within 30 days of joining or it will be more difficult to recoup your investment later. That's why you find only positive comments on the internet about ID on Google top search results because 180, 000 people desperately need referrals!

How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family
How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

This book is a good guide such that how you can concentrate on your network marketing without negelecting your beloved family members.


This book reveals the inner workings of Ponzi and pyramid scheme so that you will not fall into such schemes in the future.


Getting referrals is not easy

Actually, you need to spend much more than your monthly 25 USD membership fee if you are serious in making referrals because you need to learn to set up blogs, buy domains and set up websites, making videos, audios, pictures and to consult website administrators or your sponsor in order to attract more visitors to your site. Imagine there are 180, 000 people competing against you for referrals! "Search Engine Optimisation" (SEO) knowledge is a must for your website to appear on top ten Google searches. All these just boils down to one situation: You already involve yourself in an intensely competitive market which would be difficult for you to capitalize on! You need more than hard work in order to be successful!

A search on the "Google Adwords Tool" shows that the term "infinity downline" attracts only about 14, 800 searches monthly. In Infinity Downline, you have little innovation for your service. Some people set up collaborative groups, offer downline finding services, and training courses. Besides these, what you have limited number of choices to promote your ID programme. The audio and video products are provided by ID and they are not eager to promote them.

That's why so many people fail on this stage. You cannot excel in this business unless you have good website building knowledge. I really doubt whether every upline esoecially early adopters have the time to mentor so many downlines? What is advertised on ID is only true for early adopters.


All in all, Infinity Downline is a disguised pyramid scheme and you are strongly advised from involving yourself in this scheme. It is interesting to note that South Africa, Malaysia, and Sweden contributed most traffic to the ID site, according to But you should ask yourself this question: Am I going to survive in such competitive market of Infinity Downline?

What do you think about Infinity Downline, is it a scam?

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)