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Interactive Investor Stock Broker

Updated on April 4, 2014

Interactive Investor: On-line Stock Broker Review

Interactive Investor ( is a free investment web site that gives a very wide range of investment services, advice and news. Interactive investor web-site can be used just as a portfolio tool, with excellent interactive charting and technical analysis features or as a full on-line broker. The trading tools are sophisticated and reasonably priced, with a good basic share trading account and low-cost regular investment options, CFD trading and even LSE level 2 data for very active traders or "day-traders". They also provide tools to help choose the best mortgage, credit card, life insurance and loan deals available and ISAs and Personal Pensions or SIPPs can be opened and operated through this web site.

Here is a full review of this excellent stock-broker:

Disclaimer: Information in this and other linked articles is unregulated and for general information only and is not intended to be relied upon in making specific investment decisions. Appropriate independent advice should be obtained before making any such decision.

Interactive Investor Web Site

Portfolio tools

Home Page

The home page of the web site gives an overview of the current state of the markets, some links to important news articles, login links for the various tools offered by Interactive Investor and a constant stock-ticker for popular shares. It is easy to navigate around the site from this page, whether you use the more sophisticated investment tools and analysis or just want some market news or data quickly.


The portfolio tool was the reason I started using I had previously used the FT portfolio tool, but there were technical problems, so I had to find a new provider. The reason for using a tool like this is you can type in all of the investments you have, maybe spread between many providers, the numbers of each share owned, cash etc. and each time you access the portfolio or hit refresh and the value of the portfolio is recalculated at the current market price (delayed by 20 minutes) You can also add estimated property values and other investments or create sub-portfolios, such as ISA, pension, bank deposit and view them individually or as a total summary. This is not only quick and convenient and means that you don't need to keep updating a spreadsheet, but it also means you don't need to log into your individual broking accounts unless you want to trade, making it a more secure way of accessing the data. Another use for this portfolio is for learning to trade shares; you can practise trading without putting any money at risk.

Interactive Investor:

Charting and Technical Analysis Tools

Interactive JavaChart

Perhaps the most useful feature of the Interactive Investor Portfolio tool is the ability to click on an entry in the portfolio and instantly get information about that asset. You don't need an actual trading account to have access to this. Tabs across the top of the web-page allow you to cycle through the following: Summary, News, Chart, JavaChart, Discussion, Technical Insight, Users' Holdings, Trades, Users' Consensus, Profit Point and Fundamentals

If you are a Value Investor the Fundamentals tab gives many useful ratios such as PE, Yield, Cover etc. for each share. Alternatively there are several very useful Charting options for < ahref="">Growth or Momentum traders: The basic Chart tab allows a wide variety of Technical Analysis charts to be overlaid so you can do your own analysis. The Technical Insight tab provides another chart and some automatically generated buy/sell signals or the new, excellent JavaChart allows far more interactive charting experience.

Interactive Investor web-site features

News, Markets and iBall TV

The web site gives good coverage of business news, which, although also available on other sites such as the Reuters business pages, is convenient to have accessible from the trading and portfolio pages. The news, however, is not as well laid out as Reuters, BBC or FT web sites and the lack of pictures makes it less satisfying to use or easy to navigate. Similarly coverage of the current state of the markets in numerical and graphical form is clearly laid out and useful, with important indices, such as FTSE100 and Dow Jones easily accessible. Again, better coverage is given by the dedicated newspaper sites, but if you need a quick overview this is useful. "iBall TV" is a daily downloadable video news item, if you feel like watching and listening instead of reading. Generally useful opinions about the state of a particular company in the form of a programme or interview lasting a few minutes, presented by Alison Bell.

In addition to the news and market data there are Expert Opinion articles and share tips. There is a huge range of articles covering model portfolios, stocks to watch, funds, portfolio strategy and sectors. You can also subscribe to a free email newsletter that lists new items and gives links to the articles.

Share Dealing

Share Dealing

The iii share dealing account is excellent. It is easy to use and reasonably priced at just £10 plus stamp-duty per trade (£15 for US Stocks) or £1.50 plus stamp-duty for "Portfolio Builder" regular investments made monthly. Logging in requires a different password to the site in general, to which you must already be logged in, and takes you straight to the "My Holdings" page. This gives details of each position, percentage and total profit or loss. There are links across the top of the page to trading pages, regular investments, statements, help and live assistance. iii offer the option of using limits and stop-losses, e.g. to sell when your investment reaches a limit price or if it exceeds a certain maximum loss, which are essential in active trading. These cost £2 extra, each time you use them, but the dealing charge then drops to £8 if the stop or limit is activated. Trading unit trusts is free, as with most brokers.

The regular investment option is similar to the standard trading page and the range of shares, investment trusts and ETFs available is enormous, including some very obscure smaller companies, with four days per month on which the regular investment may be made and a minimum purchase of £30. It is one of the best regular investment deals available at the moment and allows a balanced portfolio to be built up more safely by drip-feeding the money into the market, rather than all in one go and at reduced cost, rather than paying the £10 fee for real-time trading. You will however need to pay £10 for sales of shares bought through the regular investment scheme, so you should take into consideration when making the investments.

Transferring funds in is easy using a bank card through the usual secure kind of internet payment, which gives immediate access to the funds or by direct debit from your linked bank account, which takes longer. Similarly, transferring out direct to the bank is easy.

July 2012: A new £20 per quarter fee has been added, but in exchange upto £20 worth of free trading per quarter is included (i.e. a kind of inactivity fee)

Discussion Boards and Mailing Lists

Interactive Investor ( Discussion Boards and Mailing Lists

Interactive Investor claims to have a community with "more people discussing UK investments and companies than any other web-site", so it's a bit like dooyoo, but with a slightly narrower range of discussion (Money!) I am not an active user of this discussion board, but there are certainly a lot of people who are, with tens of thousands of contributions per month on a wide range of investment topics from thousands of contributors. There are several mailing lists that can be subscribed to, such as a daily newsletter linking to various articles on the web site and news from Reuters, with graphs and market data arriving in your inbox instead of having to go looking for it. Share-price alerts, set in the portfolio tool, can also be sent by email automatically so you don't need to monitor your shares continuously.

Interactive Investor Summary

Interactive Investor Summary

Interactive Investor is one of the most useful financial web sites with a huge variety of information, useful investment tools and good value share trading. The "community" is not perhaps as varied or interesting as dooyoo.

Advantages: huge variety of services, investment tools, inexpensive share trading, news

Disadvantages: News pages look a bit boring

Summary: One of the best UK investment websites

Please Leave Some Feedback

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    • profile image

      nofeetrading 4 years ago

      I noticed that Interactive Investor ( is a U.K. site. If you're investing in the U.S. then check out for a U.S. based trading platform.

    • profile image

      TechnicalIndicators 4 years ago

      Good to know about different trading platform. Nice lens.

    • profile image

      freeship 5 years ago

      The growth and analysis chart does indicate that one can earn a lot in just a month. Do not take a word from those who have not attempted investing here.

      stock market today

    • Andy-Po profile image

      Andy 5 years ago from London, England

      @Andy-Po: Update on the comment above: Interactive Investor resolved the issues associated with the migration to the new platform, including the missing dividends and the shares that weren't correctly listed.

    • Andy-Po profile image

      Andy 6 years ago from London, England

      Interactive investor have recently migrated their customers to a new trading platform resulting in some stock holdings disappearing and dividends not being paid. This is making customers angry and worried, judging by posts on various message boards etc. The response to customers queries has been poor and one line at the bottom of the trading page states that you should not worry if some of your holdings are just marked as N/A with zero value. There is no mention of the missing dividends.

    • profile image

      waltergivensvig 6 years ago

      Want to know why buy gold? Visit our website for more information on precious metals investment.

    • profile image

      theclickfactory 6 years ago

      great informative lense, was searching for some interest saving account and found your lense impressive.., thanks for shaing

    • profile image

      richardramsden 7 years ago

      This is a very informative lens. Thanks for sharing, i really got a lots of information that i need. I am a stock broker and has a little knowledge and that's why i look for some lens like this. Thanks 5 *****


      Richard Ramsden

    • profile image

      anonymous 8 years ago

      Excellent lens on the daily stock market, the size of the world stock market was estimated at about $36.6 trillion US at the beginning of October 2008, with the global recession coming to an end, things are beginning to look bright, especially in less developed nations where their own markets witnessed big shocks.

    • profile image

      julieannbrady 8 years ago

      Interactive is great for any and every thing that we do today!

    • RhondaAlbom profile image

      Rhonda Albom 8 years ago from New Zealand

      Excellent overview of the iii web site! 5*

    • SandyMertens profile image

      Sandy Mertens 8 years ago from Frozen Tundra

      Very interesting. Nice work.

    • profile image

      anonymous 8 years ago

      Very interesting information. I've not gotten into stocks, but trading on-line sounds like a great way to do. Technology is great. ~ Thanks for being a friend!!!