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Internet Marketing Tools And Online Marketing Strategies

Updated on April 16, 2014

I welcome you to my article on 'Internet Marketing Tools and Online Marketing Strategies'. In this article I would like to stress on the importance of internet marketing tool that can enhance the effect of you online marketing strategy. For more information on internet marketing visit

Factors To Be Considered To Design, & Develop Websites

Usually a good website is developed keeping in view 3 types of audience – your visitors, you and of course the search engines.

If you feel good surfing your own website that you’ll be willing to give it more attention and time to make it even better.

If the users find your website cool, they’ll come back again and again. And if the search engines find it good too then your website will rank high and you’ll get more visitors.

Website Development

Online presence has become a must for modern day businesses offering products and services for sale. An effective website is one that has a simple and easy to use interface. The features should be enticing for the visitors to explore your website, perform an action and come back for more.

You can have a stunning web design but if the platform it is built doesn’t fulfill the expectations, the design will be a waste. Therefore the performance of your website is just as important as a good design.

You can use web development tools that come as add-ons or as a built in features of the web browsers. Some of the most common web browsers are Google Chrome, Firefox, Opera, Internet Explorer, and Safari. These web browsers have their own web development tools like Google Chrome has Web Developer Tools, Internet Explorer has F12 Web Developer Tools, Safari has Safari Web Development Tools, Firefox has Web Developer Toolbar and Opera has Opera Dragonfly.

These built in tools are of great help for web developers and also they can use many of the add-on and plugins of the respective browser.

While Creating Webpage What Will Be Your Primary Focus?

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Search Engine Optimization

Search engine optimization (SEO) is a way to increase the visibility of your website or web pages in search engines through unpaid or natural search results.

You may be having a stunning website but if it is not visible to whom it is meant for, it is worthless. With every second transaction starting with an online search, it is vital that your business is visible in the search engines.

If someone make an online query related your business and the search engines shows your competitors but not you than you are seriously missing out on some business and your website need search engine optimization.

So in-order to rank better in search engine you will need some of the search engine optimization tools. Some of the SEO tools you will need are Search Analytics Tools, Keyword Research Tools, Competitive Research Tools, PPC Tools, Link Analysis Tools, Search Engine Ranking Checkers and more..

Content Marketing

Authoritative content is the key to attracting potential customers to your business. If you have good article writing skills you can use them not only to publish great content for your website but also offer your writing services for promoting other business and earn handsome cash.

The right content marketing strategy help you remain relevant, build authority and attract the best prospects for your business. If a quality product or service is coupled with resourceful content it can set you apart from the competitors.

Writing and publishing useful content and promoting it through different online platforms to extend the reach of your content, you can engage the audience and attract lot of potential customers. At the same time you are making your website a center of information and quality products or services.

Some of the content marketing tools that you have to consider are Content curation tools (like, Storify, Curata, Magnify, Echo), Promotion and distribution tools (like Buffer, Outbrain, Content BLVD, Gravity, One Spot) and Analytics or tracking tools (like Webtrends, Act-on, Marketo, Genius, Pardot)


BackLink building site categories

List of Back linking Site Categories
List of Back linking Site Categories | Source

BackLink building

Imagine the world of web as a popularity contest and backlinks are the votes that’ll make your website popular. The more backlinks you get, the more popular your site will be.
Not every website becomes popular.

With so many websites hitting the world of internet everyday, the landscape of competitively is becoming more and more saturated. If you don’t pay attention to this popularity thing, your website’s ranking will keep decreasing and you’ll be left behind.

Backlink building is therefore an essential part of SEO. The more relevant websites linking back to your website, the greater chance it will have to rank high among the competitors. Note that it is the relevant backlinks that are important also the quality of the website that is linking to you. If you want your business to compete well, having an appropriate link building strategy is a must.

There are plenty of great back linking tools that can help you to make the process of one way link-building much easier and faster. Some of the link building tool that can take your backlinking campaigns to next level are Majestic SEO, Open Site Explorer, Raven Tools, Ahrefs, Link Research Tools, SEOMoz PRO , MozBar , Ontolo, Market Samurai, Tout , BuzzStream, WhoLinkstoMe, Wordtracker’'s Link Builder , Advanced Link Manager, Amazon’'s Mechanical Turk.

Social Media Marketing Strategy

Social Media Marketing

With the social connectivity of the rise, the importance of social media marketing for the growth of your business can not be denied. If used correctly social media marketing can prove to be extremely beneficial and a cost effective online marketing tool for increasing your brand awareness.

Apart from retaining the present customers, it can help you create new leads by getting your word to a larger audience and growing your business.

The social media has given a whole new meaning to the word of mouth. Now the customers can be reached easier than ever. Having a weak social media presence for a business that is looking establish its presence online can be a big drawback.

Millions of users are constantly engaging with social media every day – many of them could potential customers of yours. If you are not reaching them out then you may well be leaving a lot of business on the table.

It is better to take advantage of online social media marketing tools to keep the time and commitment in check and take advantage of power of social media.It is better that you check each of the online social media marketing tool by yourself as most of them might have similar features. Some of the online SMM tools are,,,,,,,,,,,

Email Marketing

Considering the pace with which the technology is advancing, some doubtful thomases will have their eyebrows raised to that! But this original form on online communication is still alive.

Even though it is no longer the most common activity after the advent of social media but still it is the best tool to establish communication with your customers.

Email marketing is a tool design to retain your customers and establish a long lasting relation with them. If proper email marketing strategy is adopted it can also be helpful in spreading the word out to the new customers.

The greater part of right email marketing strategy depends on targeted receipts. Emailing those who are not interested in your product will be a total waste of time and resources.

If you want to have a successful email marketing than you have to checkout some of the tools available. In case you are considering email marketing tools than you have to determine what features you would like to have and which email software or service provides maximum features. Some of the online email marketing tools are Constant Contact, MailChimp, ExactTarget, Emma, AWeber, InfusionSoft.

Strategy For Creating Marketing Video

Video Marketing

Do you know that which is the second largest search engine? No its not Yahoo or Bing. We are talking about Youtube. The largest video sharing site makes up a huge percentage of searches performed every day. Now that you know that, you can’t ignore video marketing as a great online marketing tool.

Just a 60 or even a 30 second video promoting anything about your business can have a though provoking effect on the viewers. A 30 quality video can sometimes be more effective then a blog post comprising of thousands of words.

Now what I mean by quality videos? For one they have to have sharp graphics. Being interesting, informative, easily digestible, engaging and funny are other aspects that make for a quality video.

So as you must have realized that videos are the easy medium of showcasing your product or brand and understand the importance for video marketing for your business, you will surely need to use some of the video marketing tools. Some of the video marketing tools are Powtoon, Xtranormal, Go Animate, Magisto, WeVideo, Viewbix, Animoto, Prezi, Sellamations, etc.

Final Thought

All the above mentioned internet marketing tools are all having their own advantages and disadvantages, this article is just to provide you some of the internet marketing tool for application of your internet marketing strategy. This article is not endorsing or promoting any of the internet marketing tools mentioned here.

Kindly ensure which online marketing strategy you would like to use for your business and select the internet marketing tools after thoroughly verifying it use for your marketing purpose.


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    • Anandkg22 profile imageAUTHOR

      Anand Kumar 

      4 years ago

      Thank-you Michele for your appreciation, some of the back-linking categories that are not clear I will create a new hub and notify you.

      Regards - Anand

    • misslong123 profile image

      Michele Kelsey 

      4 years ago from Edmond, Oklahoma

      I really enjoyed your 2 images. I use a lot of the social media networks, but I am at a loss with many of the backlinking categories you mentioned and some of the social media strategies you mentioned. Can you discuss or explain them to me? Like web 2.0, micro-blogging, auction about me, search field links, group poster, PHP info pages, Technorati account, Wix, Jimdo, Posterous, and Feedburner, for examples. Thanks so much in advance. And thank you for sharing so much information for me to look up! :) Michele

    • carlarmes profile image


      5 years ago from Bournemouth, England

      I have found Hubpages very useful for getting backlinks to webpages and blog posts as well as to Youtube and images.


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