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The rise of real-time feedback using kiosk apps

Updated on March 31, 2016

Good news retail business owners, gathering real-time feedback from your customers using a kiosk app is on fire right now.

The reasons to use kiosk app surveys, while abandoning receipt surveys and email surveys, are plentiful. But the most important thing to realize is that they allow you to collect feedback in real-time, rather than relying on customer memory, expecting customers to head home and plug in a survey URL.

Here is why real-time feedback is so valuable:

1. Angry customers can vent on-site

Capturing feedback in real-time means angry customers are able to vent at the store and are less likely to head home to blast your business on Yelp or TripAdvisor. Often disgruntled customers just want to know they are hear and responded to immediately. Kiosk app surveys allow for this interaction to take place much more seamlessly.

2. Less biased responses

Real-time feedback means you get more honest responses from your customers with a lower chance of survey bias. With a receipt or email survey, a customer may arrive home to house full of dirty dishes and piles of laundry before completing your survey, thereby adding a tinge of negativity to their responses.

3. Gut feelings are more easily captured

When customers make impulse purchases they are often guided by gut feelings. Research shows a high correlation between in-the-moment customer feelings and impulse purchases.

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