- Business and Employment
Local Newsletters - Small Businesses Getting More Traffic For Their Local Business
Local Newsletters - Does Your Local Business Need More Foot Traffic?
Welcome to Local Newsletters!
I have friends who own their own local businesses, so I truly do understand that both time and money are tight right now, especially for the smaller businesses. Getting more foot traffic is important to a local business, but not all owners have the time, the money, or the know how to get that extra traffic to visit their business. Local newsletters can get that extra traffic that your small local business needs to grow.
That's where I come in.
Here is a local newsletter that I've recently started: Professional International Services Newsletter. This client has quite a few services that ordinary people may need on an occasional basis and wanted to get the word out about what they offered.
The newsletter can have a section that is "about you" the business owner, have a featured product or service of the month, talk about history of a product or service tailored to your store, have a "green" corner (eco friendly features are big right now), up sell certain products, and give information that a consumer may find of value. Newsletters aren't for "buy me-buy me" purposes only, but to give information, provide value, advice, and tips that consumers can use in their everyday living. Monthly newsletters are also a nudge, or a reminder, to a customer or client that "Hey, I haven't been to that store/business in a while".
If you don't have the time to write up a monthly newsletter on your own, email me at firstname.lastname@example.org (place the words "local newsletters" in the subject line as I don't open emails I don't recognize) and we can discuss if my service is feasible for your business.
To healthy local businesses all over!
Michelle Lacroix Toro
How To Contact Me Regarding Local Newsletters
While I encourage posting in the Guestbook section, I may be reached more quickly at email@example.com. Please place the words "local newsletters" in the subject line as I do not open email from addresses I don't recognize.
Local Business Newsletters
For "small" local businesses (I reserve the right to charge more for businesses that I do not consider "small"), Local Newsletters charges a fee of only $50 per month to update the email list and send out a tailor made newsletter specifically for your store or small business. I provide up to 6 articles with photos or pictures and links to outside sources like websites, blogs, or social pages that are click-able.
The business owner and I discuss what kind of articles are desired and a plan is made on the "tone" or style of the article. Once an agreement has been made, I require $25 up front (cash or PayPal preferred) and the remainder upon delivery to the business owner. One (1) full edit/review of the newsletter will be made by the business owner before it is sent out to verify that the subject matter is correct and suitable.
I reserve the right to refuse service if a business owner insists on multiple edits and keeps changing his mind. One full edit/review is expected and requested, however, as I plan on complying with the edit in the manner the owner requires, I would expect that multiple edits will not be required.. Clients are expected to complete a full proofreading and list all edits needed at that time.
Because I truly do feel that small businesses need help, I do offer a reduced monthly fee option. For every two (2) new small businesses that sign up and pay for a month's newsletter service, I will charge your business only $25 for the following month. If you happen to recommend four (4) new businesses in one month and they all sign up for service, your following two (2) months fee will only be $25 each month.
I offer this option as a way for a small business to save money and it also helps to build my business. I consider this a win-win option for both parties.
If you think this service would benefit your small local business, please email me so we can get started on getting your store/business more traffic and more sales.
Local Newsletters And Organic Traffic
Local Newsletters works hard at getting your website ranked in Google organically. In other words, tweaking and tightening your website with fresh content, specific keywords, and linked with other relevant sites.
You don't have to have a list to bring in new customers or new clients to your place of work.
By building links to and from your website, on a consistent basis, your website can get ranked high enough in Google where people searching for your product, your store, your service, will find you organically.
The fee is just $50/month and you still get 50% off the following month's fee when you introduce and refer 2 new business owners to Local Newsletters.
New Customers For Your Local Business
Let Local Newsletters Help Your Local Business
Your local newsletter will ultimately bring you more foot traffic which equates to more sales in the register.
Won't you give my newsletter service a try for a few months. If/when you talk to other small local businesses and they sign up for service, you'll only be paying $25 for the next month to bring more customers/clients into your store.
Remember, only 2 new sign ups recommended by you per month reduces your monthly fee by 50%! I think most people would agree that a 50% savings is quite a good offer.
Contacting Local Newsletters
I am a freelance writer.
Typically, I spend 5-7 hours each day writing articles for publication, creating websites, and posting on blogs for marketing purposes. During these times, I do not stay near or answer my cell phone. It disrupts my train of thought during the writing process. Since writing is what pays my bills, I stay away from the phone when I am writing.
While I am available to answer questions on a business matter, you will be able to almost always reach me quicker if you email me at firstname.lastname@example.org. I have no problem with anyone calling and/or leaving a message on the cell phone I have listed above, but feel that it is only fair I warn you that emailing will almost always get a much quicker response.
Here's Another Example of a Local Newsletter
Here's another example of a local newsletter created for a specific business. Professional International Services Newsletter would like to increase their business traffic and retained my services for a better presence on the internet and more foot traffic.
Could YOUR business benefit from this sort of marketing?
Local Newsletter For Ace Embroidery
I dropped in to see Ace @ Ace Embroidery in Pembroke Pines, FL this morning. I had just completed a local newsletter for Ace's business and wanted to see what he thought about it. We changed a few photos on the site, but other than that, it's good to go. Ace's Local Newsletter is an example of what a local businessman can do with a little bit of writing and social marketing access.
There are links to all of his other sites, it provides value to the customer, and brings more foot traffic to the store. Win-win, right?
Local Newsletters Offers A Marketing Tip To Local Businesses
Local business owners can help their online marketing efforts tremendously by submitting their business information to a handful of online marketing sites like yellowpages.com, local.yahoo.com, and yellowbot.com. These three places alone rank very well in search engine traffic and may garner quite a few extra customers or clients each month.
Another good idea is to search for online directories in your particular field or business. For example, if you own a kennel business, you may want to Google "online dog kennel directories" and submit your business information to the top 5 listed.
These few submissions alone may bring your business anywhere between a few people to a few hundred people or MORE in business each month.
Here's to more traffic through local newsletters for YOUR Business!
Feedback for Local Newsletters?
Please feel free to post a comment regarding my Local Newsletters site. I'd appreciate a thumbs up at the top . . .