When a marketing budget is tight, color can help keep a company's branding alive. Discover logo and color tips to use for promotional products and printing.
Small business owners are prone to taking on impossible projects that larger organizations would generally pass on. Why? Find out and learn sales tips to keep this from ruining a business.
New bloggers often make the mistake of blogging about anything that comes to mind, usually with poor results. Avoid this by knowing your "why." Reasons for starting (or changing) a blog are explored.
No matter how good a salesperson's skills are, it can be impossible to sell a product that has reached the end of its marketable life. Learn more about product life cycle and its impact on sales.
Learn how to be your own boss by selling Mary Kay cosmetics
A QR code is simply a picture made of tiny little squares that when scanned tells a mobile device to do one of three different things. It's a very powerful tool used by both businesses and individuals
The study focuses on two high street retail-clothing companies, Sweden’s H&M and the American company, Forever 21. It establishes how they are dominating the current retail sector in the world scenario by analysing their marketing plans.
Does marketing need to shift focus from the marketer's point of view and consider enabling the consumer more? Read this blog post to find out six ways the definition of marketing should be redefined.
Learning to write a concise and accurate mission statement is one of the most important tasks when forming a new organization, or revamping an existing one.
There is a real gap between product manufacturers and the market. This is a big, serious gap. Nowhere is it bigger than between the customer base and product management. The Blue Chip customers are the experts. They’re the top of the range, very...