STEEP analysis is a very important method used in marketing to analyse the macro-economy of the company. In this article, you can find out what does it mean and how can you analyse the environment to become more successful in the future and take advantage of changes.
Business enterprises are conducting their marketing activities under the following five marketing concepts. 1. Product Concept 2. Production Concept 3. Selling Concept 4. Marketing Concept 5. Societal Concept 1. Production Concept: is...
My cup of coffee can come from one of the 5 biggest coffee producers in the world but can also come from 48 other countries that produce coffee. The biggest world producer is Brazil, who makes about 15% of the coffee global market. It is said...
Have you ever received an envelope marked, URGENT, only to find advertisement material inside? Here is a good example of a bad envelope marketing gimmick.
How many web visitors or sales calls need to be achieved to realize revenue goals? Monitoring sales conversion rate can help forecasting tasks and make adjustments to marketing and advertising plans.
What is asynchronous communication? Learn what it is for business and how it impacts communication.
Do you have a website? Are you making money from it? If not, and you’d like to, then it could be that you need to learn about and then add to your site something called “pay per click” advertising.
Learning the techniques of how structure and write a winning proposal is well worth your time and effort to put your best foot forward and increase sales. Learn how to write winning proposals.
I've hosted speed dating events in small towns and major cities for over 10 years! Want to know how to pack the house at your speed dating event? This is the must read article to help get it done!
A press release template to help you get started with press release writing.