Wondering where to submit a press release so it gets read? Hint: It's not on traditional media. Learn alternative ways to distribute your press release.
The WD-40 Company was formed in 1952 by chemist Norm Larsen and three investors, in less than fifty years, the company would become a single product branding legend worth over three hundred billion dollars.
What movie stars get in their celebrity swag bags always makes news. But what is a swag bag? And how do marketers use them to promote their businesses? Find out here.
Public Relations Case Study: The Rise and Fall and Rise of Queen Martha
An in depth guide to Amway from the start till now - Both good and bad information. Make your own choice...
Small business owners are prone to taking on impossible projects that larger organizations would generally pass on. Why? Find out and learn sales tips to keep this from ruining a business.
What's hot and what's not in promotional products is a constantly moving target. Learn why products go from hot to not with the examples included.
A loss leader marketing strategy can attract new and continuing customers to a business. But it can also backfire. Learn what is a loss leader strategy and how it's used in marketing.
Learn the meaning of marketing as well as exploring the 4 stages of the marketing process and the 8 stages of introducing a product into the market. How does KitKat use marketing to refresh sales?
Explore the definition of market research and its' importance towards customer satisfaction, competition and sales. Understand the progression of 4P's and 4C's to 7P's and 7C's of the marketing mix.