- Business and Employment
Marketing Ideas for Small Businesses from Dee Blick
15 Essential Marketing Masterclasses for your Small Business
If memory serves me right I first came across Dee Blick on Twitter. It was there that I experienced her commonsense down to earth approach to small business marketing. Shortly after I read her first book and was very impressed with the way she wrote and communicated ideas. So when I saw that she was about to launch 15 Essential Marketing Masterclasses for your Small Business I pre-ordered it through Amazon so that I had it as soon as it was released.
Dee lived up to my expectations and I think I would go as far as to say she over-delivered. As someone with a keen interest in small business marketing who also works in the learning and development field I probably present quite a challenge to an author!
I love the idea of bite size learning which you can then apply, try and then then refine. That's precisely what Dee Blick delivers with her new book.
If you are looking for a book that will provide you with a deep understanding of marketing theory then you shouldn't buy this book.
But if you are looking for practical marketing ideas that you can apply, try and then refine to suit you then you are definitely going to want to get 15 Essential Marketing Masterclasses for your Small Business.
Bite Size Learning With 15 Essential Marketing Masterclasses for your Small Business
What I really like about the book is that it is full of practical advice that Blick writes in a way which is both easy to understand and to implement. This is not one of those academic textbook written by somebody with no real world experience. Dee is a professional marketer who knows what does and doesn't work. I think it's also worth saying that Dee is a lovely person who genuinely has time for people and is always very responsive to people on Twitter. if you do nothing else then I would recommend that you go and follow her on Twitter!
You won't be surprised to discover that the book features 15 marketing ideas for small businesses. I think the title gives you a bit of a clue there doesn't it! What you will find is that the ideas range from the basic to some pretty advanced techniques. One thing that they all have in common is that they can be implemented without having to spend a lot of money. Dee has pitched the book perfectly at small business owners who know that they need a marketing plan but don't have a large budget to spend on one. That is not to say that anybody else who needs help with marketing can benefit from the advice.
As I said earlier, one of the things I really like about the book is that it is broken up into small self contained chapters. That's what I mean by "bite size learning" which is the sort of learning you can take and apply. You will find that there is no need to read the whole book before you can start implementing what you have learned. If you need help with a particular marketing problem you can go straight to that chapter and get the advice you need. You can also work through the book from start to finish if you prefer. The book is written in a way that as soon as you finish one chapter you can implement the lessons that you learned before you move onto the next one.
Small Business Marketing Case Studies
The lessons in 15 Essential Marketing Masterclasses are largely in the form of case studies. These are my favorite way to learn and I would assume that this is true for most people. I find case studies to be much more interesting than books about marketing theory. They let you read about the experiences that other people have had and about what worked and what didn't work for them. There is no better teacher than real world experience.
In addition to all of the great marketing ideas for small businesses in the book Dee also providesplenty of useful resources. The book is full of examples of sales letters and marketing emails which you will then be able to use as templates for your own marketing campaigns. Creating effective marketing materials is not easy, which is why from my experience so many small business owners struggle with it. Simply having access to these examples makes the book worth buying.
With my interest in marketing for small businesses, I have read a lot of marketing books over the years and Dee Blick's 15 Essential Marketing Masterclasses is one of the best that I have come across. It is the type of book that you will get plenty of use out of, it will almost certainly become your "go to" reference guide for marketing. All of the information is well presented and easy to find so you can look up what you need very quickly.
Buy 15 Essential Marketing Masterclasses for your Small Business Now!
Dee Blick's Book In The UK
Dee Blick is based in the UK so I would imagine that there's a fair few people who having read the review above will want to buy the book but priced in pounds! Don't worry all you need to do is click on the link below and the book can be bought in a matter of seconds and if you buy the Kindle edition be with you shortly after:
15 Essential Marketing Masterclasses for your Small Business- UK Kindle Edition
15 Essential Marketing Masterclasses for your Small Business - UK Paperback Edition
A short while ago I was delighted to receive an email from Dee Blick with the following comments:
"Reading Paul's amazing review of my book, not only am I very grateful for his kind words and for him taking the time to write such a fantastic, detailed and considered review, I am also reminded why I write books even though I have quite bad RSI. Thank you."
Dee Blick Talks To Nicky Kriel
What could be better to help you decide whether Dee Blick's book is for you than listening to Dee being interviewed by Nicky Kriel about Social Media Marketing?
Take the time to watch the video below and see what you think!