ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

MLM Marketing

Updated on August 18, 2009

MLM Marketing

Probably no other type of business opportunity out there has more of a stigma attached to it than MLM marketing, also known as Multi-Level Marketing, or Network Marketing. In some cases the stigma or taboo attached to it is well-deserved, while in other cases it really boils down to uninformed speculation. One of the things that I have learned from my personal experience in Network Marketing (yes, I was an Amway distributor many moons ago, and then a Quixtar distributor a few moons after that) is that you never really will be able to speak from a position of knowledge unless you have personally joined and attempted to build a Multi-Level Marketing business. A true statement to keep in mind is the fact that nothing comes easy in this life, and if a business opportunity sounds too good to be true, it IS, bottom line. I think a lot of people fall for the latest and greatest MLM scheme because they’re desperate for money and are looking for a quick fix to their financial problems, but the truth be told, hardly anyone in the Network Marketing/MLM marketing industry comes into the business and “tears it up” within a few months of joining. Most people join with a ton of enthusiasm and impetus, but then as the reality of the massive work that lies ahead begins to sink in, and when they realize that their friends and family don’t want a doggone thing to do with it, they will withdraw from the business, close up shop, and end up selling all of their motivational tapes and books on eBay. As a person with a ton of experience in not just Amway or Quixtar but also other MLM companies out there, I can fully say that companies need to be more accountable as to their income claims, and really justify the validity of the claims of income potential. If a MLM company is not honest and realistic about how long it’s actually going to take for the average person to produce a significant secondary income from their business opportunity, it’s going to be a frustrating and disappointing ride for the majority of people who join the business. I guess the fault is on both sides, because on one hand, many companies are not forthcoming with real statistics on how many of their distributors actually make any kind of real money (i.e., at least $1,000 a month profit) and instead pump a “quick riches” scenario to the newcomers, while on the other hand, people in their own greed and desire to get rich quickly sometimes see things in a MLM opportunity that simply aren’t there.

Image courtesy of Microsoft Office Clip Art
Image courtesy of Microsoft Office Clip Art

MLM Marketing: The Cold Hard Truth

Most research statistics state that 98% of all people who are members/distributors of Network Marketing or MLM marketing companies make less than $500 a year. That’s a really sad statement, but the stats don’t lie. Why is this? Why such a high failure rate? Again, I believe it goes back to a lack of transparency from a lot of the companies that are promoting their opportunities, and not only that, but the person who is sponsoring someone new into the business a lot of times will mislead the prospect into thinking that it’s going to be easier than it actually is because they’re more concerned about showing their upline how well they can “reel in” the newcomers. Thus, what I have found overall is that greed and selfishness seem to permeate the MLM marketing or Network Marketing arena. This is very unfortunate, because most of the time, the actual business model is viable and makes perfect sense, and is an outstanding way to leverage your time and efforts. But, as many of us well know, people don’t always “behave” as we think they should, so the compensation plan model doesn’t always work out in real life how it looks on paper. I can honestly say that during my stint with Amway (and later Quixtar), the company itself is actually one heck of a company. They make great products that I believe are some of the best on the planet (especially their Nutrilite vitamin line). They have an excellent Dunn & Bradstreet credit rating, and are extremely financially sound. The only issue most of the time is dealing with the kooky “business teams” (i.e., your upline) that you have to join to be a part of the company, because the practices of these teams are not under the company’s control. This is the main area where I have had my “beef” with MLM marketing. I don’t even have the time to go into detail about what all happened and why those crazy practices left a bad taste in my mouth (maybe I’ll save it for another hub), but suffice it to say that I no longer am interested in any kind of MLM marketing or Network Marketing opportunity.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)