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Modeling For Ad Campaigns-Face Of A Brand

Updated on April 23, 2013

Maximum Exposure for Models

Doing advertisement is extremely important to a models career because it says- not only to the fashion industry, but to all of corporate America-that you are marketable product, that you have the power to inspire people to buy the products you represent. Ads represent a whole level of power different from editorial work. You may appear in fashion magazines because you embody the hot new look, but that says nothing about your marketability, your ability to sell things.

Doing advertisements can take a models career into the realm of being a viable, marketable product. It can gives your career longevity because clients realize you're not just the "flavor of the month". If your face and image can sell an everyday product like a bar of soap, that's an incredible talent. If you're smart and your agent/agency is smart, you could really make a substantial amount of money doing ads for a variety of clients.

Advertising work includes print ads that will appear in magazines, in newspaper, on billboards, and/or in brochures. The contract with the client specifies the amount of the time the ad run (3 months is common) and in what format (such as magazines ads and billboards, among others). If the client wants to use the ad for a longer period of time or in any other format, they pay an additional fee. It's rare that one model will be booked to appear in ads for more than one company that makes the same product. Once a model have done an ad for lets say Palmolive, for example, it's extremely unlikely you'll she will be hired to do an ad for Dawn because it's seen as a "conflict of interest". Often, in fact, the contract will state that during the term of the contract, you can't appear in ads for a similar product. You can, however, do ads for different products, even if they're running simutaneously.

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Types Of Models Booked For Ads

Models who land advertisement bookings often have physical attributes that relate to the product. This is particular true of beauty ads, which include advertisements for hair-and skin-care products and makeup. If it's body cream, the model will have beautiful flawless skin, without any bruises or scratches or tattoos. If it's a hair ad, she'll have healthy, beautiful hair. For fashion ads, on the other hand, designers usually select a celeb or model who is either the IT GIRL of the moment or one who embodies what's happening in fashion, depending on what look the designer is trying to sell that season. Other times, especially in smaller markets, the advertiser will chose a model whose look appeals to local consumers.

Like all other modeling jobs, advertising jobs start with a Go and See set up by the model agency. Before she goes, her agency will tell her what's its for and the terms of the contract-for instance, that they'll want you to be exclusive for to them for 3 months, meaning you won't appear in an ad for one of the clients competitor during that period. The go and see is similar to any other one: you want to arrive on time and be friendly and personable as possible. Depending on who the advertiser is, you should dress as simply as possible, in jeans and a T-shirt or sweater. If it's for an advertisement that involves a body-consious product, the client might ask you to wear a bathing suit underneath your street clothes so they can get a good look at your figure. They'll also probably take a Polaroid of you in the bathing suit.

If the client decides they want to book you for the ad, they will call your agency state the terms of the contract-the amount you'll be paid, the time period in which the ad will run, and the format of the ad.

Brand Endorsements: - A very lucrative niche for professional models

Fashion Modeling: Being Beautiful, Selling Clothes (The World of Fashion series)
Fashion Modeling: Being Beautiful, Selling Clothes (The World of Fashion series)

Being the face of a fashion or cosmetic brand can be launching pad for a very successful modeling career. Competition is keen but the financial rewards are very lucrative!

 

Brand endorsements - Celebrities are used more often

When a company signs a model to do an endorsement, it's not just thinking about how pretty she is. It's thinking about how she will affect the bottom line. Will sales increase? Will customer numbers increase? Will the stock price go up? More and more celebrities are hired for such positions because of their 'celebrity status" and name recognition on a national and international level.

Landing an endorsement deal means that not only are you considered to have an extremely valuable, desirable image, but you are also an integral part of a major corporation. An endorsement means that your image is pleasing to people and that you have what it takes to be the face and voice of a major corporation(which is why these models are often called spokemodels). Showing your image is how the company communicates its message to the public. You have the power to affect the "value" of the company's stock on the stock markets, and that, in turn, can affect millions of people. This why a celebrity like Beyonce can do advertising for Pepsi and Covergirl cosmetics simultaneously. For free consultation on modeling for local brands( yes there are "local celebrities") call: 502-749-0755 after 5:00 p.m. (EST)

How to Become a Successful Commercial Model: The Complete Commerical Modeling Cookbook
How to Become a Successful Commercial Model: The Complete Commerical Modeling Cookbook

Launching a successful modeling career begins with information that you can apply to your personal aspirations. Aaron Marcus has written a very comprehensive guide for any aspiring model to help her or him get through the red tape and turn their dreams into reality...like Oscar winner Jennifer Lawrence who never attended a modeling school or formal acting classes!

 

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    • profile image

      40yroldactress 2 years ago

      I'm wondering if a woman 40 or over, of normal height, can do any of this, including acting, without any previous experience? Basically, is a female in that age range lacking experience, too old to try to get into acting etc?

    • mariacarbonara profile image

      mariacarbonara 4 years ago

      Great info. Great lens

    • profile image

      ConvenientCalendar 4 years ago

      Great lens!

    • Phillyfreeze profile image
      Author

      Ronald Tucker 4 years ago from Louisville, Kentucky

      @missyjanette: missyjanette, thanks for visiting and commenting...it was nice of you!

      Have a great week.:-)

    • missyjanette profile image

      missyjanette 4 years ago

      nice!

    • profile image

      anonymous 5 years ago

      Thanks for all the insights into a fascinating industry!

    • Phillyfreeze profile image
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      Ronald Tucker 5 years ago from Louisville, Kentucky

      @anonymous: SereneSea, many celebrities earn 6 figure incomes from being "Pitchmen" for various products and services. Most sign a contract for a specific amount of time to be official "Spokeperson" for particular company.

      Many movie stars earn supplemental for years just by being the "Face of a brand"...thanks for your insight, visit and commenting. Have a great week!

    • profile image

      anonymous 5 years ago

      I think once you are a celebrity, your face sells even if you are not so beautiful and there is a queue of beauties waiting behind.

    • Phillyfreeze profile image
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      Ronald Tucker 5 years ago from Louisville, Kentucky

      @JennySui: Hi Katrina, thanks for visiting and commenting. The models feature are very photogenic and advertisers like to book model talent that bring consumer recognition to a particular brand.

      Not all models are "pretty'...some have athletic appeal for a particular sports brand are paid handsomely for their athletic skills that can be a launching pad for marginal brand.

    • profile image

      JennySui 5 years ago

      These are very pretty models.I enjoyed this lens.

    • Phillyfreeze profile image
      Author

      Ronald Tucker 5 years ago from Louisville, Kentucky

      @anonymous: SereneSea, these models do have marvelous physical attributes that advertisers like because they can draw customers to a particular brand...Kim Kardashian is the most successful of the models featured above.

      She recently signed a lucrative deal with one of Americas oldest brands. Sears now carry the Kardashian Kollection that features ready wear, lingerie and jewelry endorsed by herself, Kourtney and Khole. Thanks for visiting and commenting.

    • profile image

      anonymous 5 years ago

      These are superb, gorgeous models - no wonder they are the face of lucrative brands.