Modeling For TV Commercials
Character models portray real people
Character modeling, also known as real-people modeling, is available in almost every market and is often more accessible than fashion modeling. Character models portray real people in all areas of advertising and TV commercials, as well as in industrial training films, in music videos, and as real models. Think about any career field of interest and a publication or TV program probably targets that audience. And where there's a magazine or a TV show, there are advertisements. A real-person model can be a teacher, florist, health-are worker, a vivacious grandmother, or a young mom with diaper woes.
One of the great things about character modeling is that experience, height, weight, and classic features are rarely factors in determining whether a model is hired for a job. Most important is that he or she has the right look for the role. Kate Moss may have all the modeling experience in the world, but if the job is a print ad for a hospital that features a typical-looking female doctor, it would be difficult for Kate to fit the image.
Character models have to be skilled at expressing different emotions through their facial expressions. They benefit from having strong acting skills, especially for booking TV commercials. If an aspiring model is interested in pursuing character modeling work, she or he may would like to consider taking acting classes or on-camera classes (classes that teach on-camera techniques, speaking, working your best angles, and chaaracter development and projection) to develop those essential acting skills.
Although character models generally don't make as much as fashion model, this still can be a lucrative area. A lot depend on what kind of jobs you're doing. As with fashion models, print advertising booking pay better than editorial booking. Television commercial also generally pay well
Casting For TV Commercials
Commercial model agents role
A commercial agent handles models who don't fall into the traditional fashion-model category. They book models for commercial work (print ads, TV commercials work) as opposed to editorial or artistic work. A "theatrical head shot" is an 8X10-inch photo of an actor or models head and face given out to casting agents on auditions to help them remember the models they've interviewed.
No other area of modeling offers more opportunities for real people than television modeling. The need exists for every age, type and ethnicity. Household products need homemakers to help sell them, copier machines need businesspeople, bologna needs cute little kids, and the guy who gets sand kicked on him at the beach needs to look kinda nerdy! Even men who look like Santa Claus (or women who look like Mrs.Claus) can find work doing holiday commercials.
Television work is available just about everywhere, in cities large and small. Locally produced commercials, like those you see for car dealerships and othe local retail and service establishments, all provide work for local models. (Usually these commercials don't have the budget to fly models and actors in from around the country.) As is the case with advertising print work, though, the bookings for large national commercials take place in the big cities.
Bookings for television commercials generally handled by specialized agents who handle only TV; many large agencies have TV departments. (In some smaller markets, an agency might not have formal departments but still handles all types of bookings.) A models regular agency may be able to refer her to someone. If you don't have one, ask any acquaintances who do TV work who represents them. Oherwise, call the reputable agents in your area to find out who handles this kind of work. If and when you are invited for an interview, be prepared to be auditoned on-camera. Source: Roshumba Williams with Ann Marie O'Connor
An excellent book for aspiring model talent that shares the casting secrets of top agents and the authors personal experience in finding tv/cable commercial assignments.