Modeling For Magazines and Fashion Catalogs
The most prestigious type of print work is editorial work, or modeling for magazines. Editorial work includes fashion stories that showcase the latest style trends-the newest look in coats, the must-have shoes for spring, or the new suits for fall. The other major type of editorial work is beauty-related, which means anything having to do with skin care, hair care, makeup, or cosmetic procedures such as facial and massages.
With editorial fashion shoots, equal emphasis is placed on showing the clothes and creating beautiful photos, such as the images found in popular fashion magazines such as Vogue, Glamour, Cosmopolitan, etc. Fashion magazines establish the visual standards-the style of photography, the types of models, the graphics-for the fashion industry as a whole. Because of the creative license they enjoy, magazines are the launch pad for many new and innovative ideas. Magazines are where new fashion ideas come alive, whether they involve clothing, makeup, hair, or lifestyle trends.
If fashion designers decide that miniskirts should be revived, for instance, that idea won't take hold in consumer's mind until a magazine features them in a story. Mins can be in every store and catalog, but few people will buy them until they see them on some fabulous model in "Elle" or "Glamour", or "Seventeen". Once one of these magazines gives minis the stamp of approval, consumers realize that minis are back in fashion and are much more likely to go out spend their money for a fashion purchase.
Celebrities now share a lot of the editorial work with models, both in traditional fashion magazines and in celebrity magazines. (The latter have become a new, important source of fashion information, chronicling what the stars are wearing. Each magazine tend to use models who embody its idea of the ideal woman. Vogue uses models who exemplify the modern, style-conscious woman. For almost a decade, Christy Turlington, Claudia Schiffer, and Linda Evangelista-three models who exude sophistication, class, worldliness, luxury, and decadence-dominated the pages of Voque. When a recession hit in the early 1990's, however, that image was no longer marketable. Enter Kate MOss and the grunge look, along with the idea of pairing down and living a more bohemian lifestyle. When the economy grew stronger, Christy, Claudia, and Linda came back bigger than ever. Today the highest profile actresses and celebrities have replaced models on Voque cover (although the hottest models are still featured in its fashion stories.)
Major Fashion Capitals
High-Fashion models in fashion capitals New York, Paris, and Milan do most of the editorial work because that's where the majority of magazines are based. Models in secondary markets(Chicago, Miami and Los Angeles) may appear in magazines in those cities, but it's unlikely they would appear in a well-known magazine in a fashion capital. Because so few magazines are located in those cities, editorial work for models in local markets is very limited.
Even for models who do get lucky and are booked to appear in magazines, this is usually just a phase that happens early in their careers. During this period, they've known as editorial models because they're appearing in so many magazine stories. If you are appearing in numerous magazine every month, it says to the fashion industry and to the marketplace at large that you're "hot", that your beauty has been accepted as the current standard, and that you embody the look of the moment. It also(usually) set the stage for a successful modeling career overall. When you appear in a magazine, the rest of the industry-fashion designers booking runway shows, advertisers, catalogs, as well as other magazines-will also want to use yo because magazines establish that others follow. This "snowball" effect is very characteristic of the career path of successful editorial models.
Magazine editorials - Ilustrating fashions & beauty
Models featured on the covers of top magazines create the visual standards- the style of photography, the types of models, the graphics-for the fashion industry at large.
Magazines uses the services of professional makeup artist for cover shoots and editorial illustrations.
Creating the beauty that embodies all things related to hair care, skin care, makeup or cosmetic procedures...this is why editorial models look so flawless