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Cover Models

Updated on April 6, 2013

Modeling For Magazines and Fashion Catalogs

The most prestigious type of print work is editorial work, or modeling for magazines. Editorial work includes fashion stories that showcase the latest style trends-the newest look in coats, the must-have shoes for spring, or the new suits for fall. The other major type of editorial work is beauty-related, which means anything having to do with skin care, hair care, makeup, or cosmetic procedures such as facial and massages.

With editorial fashion shoots, equal emphasis is placed on showing the clothes and creating beautiful photos, such as the images found in popular fashion magazines such as Vogue, Glamour, Cosmopolitan, etc. Fashion magazines establish the visual standards-the style of photography, the types of models, the graphics-for the fashion industry as a whole. Because of the creative license they enjoy, magazines are the launch pad for many new and innovative ideas. Magazines are where new fashion ideas come alive, whether they involve clothing, makeup, hair, or lifestyle trends.

If fashion designers decide that miniskirts should be revived, for instance, that idea won't take hold in consumer's mind until a magazine features them in a story. Mins can be in every store and catalog, but few people will buy them until they see them on some fabulous model in "Elle" or "Glamour", or "Seventeen". Once one of these magazines gives minis the stamp of approval, consumers realize that minis are back in fashion and are much more likely to go out spend their money for a fashion purchase.

Celebrities now share a lot of the editorial work with models, both in traditional fashion magazines and in celebrity magazines. (The latter have become a new, important source of fashion information, chronicling what the stars are wearing. Each magazine tend to use models who embody its idea of the ideal woman. Vogue uses models who exemplify the modern, style-conscious woman. For almost a decade, Christy Turlington, Claudia Schiffer, and Linda Evangelista-three models who exude sophistication, class, worldliness, luxury, and decadence-dominated the pages of Voque. When a recession hit in the early 1990's, however, that image was no longer marketable. Enter Kate MOss and the grunge look, along with the idea of pairing down and living a more bohemian lifestyle. When the economy grew stronger, Christy, Claudia, and Linda came back bigger than ever. Today the highest profile actresses and celebrities have replaced models on Voque cover (although the hottest models are still featured in its fashion stories.)


Major Fashion Capitals

High-Fashion models in fashion capitals New York, Paris, and Milan do most of the editorial work because that's where the majority of magazines are based. Models in secondary markets(Chicago, Miami and Los Angeles) may appear in magazines in those cities, but it's unlikely they would appear in a well-known magazine in a fashion capital. Because so few magazines are located in those cities, editorial work for models in local markets is very limited.

Even for models who do get lucky and are booked to appear in magazines, this is usually just a phase that happens early in their careers. During this period, they've known as editorial models because they're appearing in so many magazine stories. If you are appearing in numerous magazine every month, it says to the fashion industry and to the marketplace at large that you're "hot", that your beauty has been accepted as the current standard, and that you embody the look of the moment. It also(usually) set the stage for a successful modeling career overall. When you appear in a magazine, the rest of the industry-fashion designers booking runway shows, advertisers, catalogs, as well as other magazines-will also want to use yo because magazines establish that others follow. This "snowball" effect is very characteristic of the career path of successful editorial models.

Magazine editorials - Ilustrating fashions & beauty

Models featured on the covers of top magazines create the visual standards- the style of photography, the types of models, the graphics-for the fashion industry at large.

SHANY Carry All Makeup Train Case with Pro Makeup and Reusable Aluminum Case - Silver
SHANY Carry All Makeup Train Case with Pro Makeup and Reusable Aluminum Case - Silver

Magazines uses the services of professional makeup artist for cover shoots and editorial illustrations.

SHANY Carry All Trunk Professional Makeup Kit - Eyeshadow,Pedicure,manicure With Black Trim Clear Case
SHANY Carry All Trunk Professional Makeup Kit - Eyeshadow,Pedicure,manicure With Black Trim Clear Case

Creating the beauty that embodies all things related to hair care, skin care, makeup or cosmetic procedures...this is why editorial models look so flawless


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    • profile image

      othellos 4 years ago

      Really beautiful lens with lots of interesting content. I thought modeling was something else. I just realized how much truth this lens is carrying. Thank you for publishing it.

    • TransplantedSoul profile image

      TransplantedSoul 5 years ago

      Fashion can be a lot of fun. I do not like when people take it too seriosuly - when it stops being fun - then it has gone too far. That being said - there is lots of room to have fun!

    • Phillyfreeze profile image

      Ronald Tucker 5 years ago from Louisville, Kentucky

      @Rangoon House: TheLifestyleChanger, you are absolutely correct...this is why advertising is so expensive when producing national spot ads for print and television mediums. Thanks visiting and commenting!

    • Rangoon House profile image

      AJ 5 years ago from Australia

      Never underestimate the power of the media!

    • Phillyfreeze profile image

      Ronald Tucker 5 years ago from Louisville, Kentucky

      @TolovajWordsmith: Tolovaj, the proximity of so many European capital cities and media centers are ideal for models from Slovenia, Praque, and cities throughout Europe. Milano is a major media center for Italy because of the number of magazine publishers and fashion houses. Thanks for your insightful comment and liking my lens. Have a great week.

    • TolovajWordsmith profile image

      Tolovaj Publishing House 5 years ago from Ljubljana

      I have never thought about modeling as something happening in secondary markets, but it totally makes sense. All ambitious models from Slovenia are living and working in Italy for instance. Good points.

    • Phillyfreeze profile image

      Ronald Tucker 5 years ago from Louisville, Kentucky

      @anonymous: SereneSea, traditionally the cover shot goes to the model talent that best represents the editorial content. Competition is extremely keen because not only are models vying to be cover girls, there are a host of "celebrities" being featured on magazine covers that had tradionally gone to Fashion models.

      The life span of a model is rather short in terms of longevity...all most like a professional athlete who has a short window of opportunity to produce. In the modeling industry, agencies are constantly looking for "fresh faces"!

      Thanks for your insightful comment and liking my lens. I appreciate it. Have a great week.

    • Phillyfreeze profile image

      Ronald Tucker 5 years ago from Louisville, Kentucky

      @sukkran trichy: sukkran, glad you found the lens informative. Thanks for visiting and liking, I appreciate it.

    • profile image

      anonymous 5 years ago

      There must be a great deal of competition to get on the front cover. I can easily see that life is really tough for models and I have a feeling that life at the top is short lived too.

    • sukkran trichy profile image

      sukkran trichy 5 years ago from Trichy/Tamil Nadu

      very informative lens. i love it.

    • Phillyfreeze profile image

      Ronald Tucker 6 years ago from Louisville, Kentucky

      @anonymous: SereneSea, publications that are targeted to the entertainment industry uses actors/actresses to grace their covers and most are attractive but not breath-takingly beautiful.

      Fashion publications such as Vogue, Allure, Cosmopolitan,and Glamour magazine cast talent that are photogenic and gorgeous to look at from the news stand as we walk by! :)

      Thanks for visiting and commenting. Have a great week.

    • profile image

      anonymous 6 years ago

      I believe this is quite a lucrative job but there is fierce competition too. Anyone who succeeds here needs talent and invest in hard work.

    • profile image

      anonymous 6 years ago

      One really needs to be awesome and breath-takingly beautiful to be on the front cover.

    • Phillyfreeze profile image

      Ronald Tucker 6 years ago from Louisville, Kentucky

      @anonymous: Hi SereneSea, you are so correct in your accessment of the industry as a whole. However, because of the number media outlets such as print, electronic and digital there are many opportunities for aspiring models.

      The competition can be fierce and having a "thick skin" will bode well for any aspirant and learning to deal with rejection is part of process when launching a modeling career.

    • Phillyfreeze profile image

      Ronald Tucker 6 years ago from Louisville, Kentucky

      @dexter yarbroug1: Hi Dexter, living in the Windy City I'm sure you know how competitive modeling can be for aspirants who come from small towns in Illinois, Wisconsin, Indiana, Minnesota and Michigan just to name a few.

      Chicago has advertising work for print, broadcast and fashions but aspiring models must network!...proactively and consistently. There is an old saying that says "He that would catch fish...must not mind getting wet."

    • dexter yarbroug1 profile image

      dexter yarbroug1 6 years ago

      Great info. Thank you!

    • Phillyfreeze profile image

      Ronald Tucker 7 years ago from Louisville, Kentucky

      @ClassyGals: Thanks for stopping by...I have enjoyed reading several of your lens also, especially the most recent lens "Michelle Obama Fashions"...very insightful( in a fashion sense) and the accompanying photos were visually captivating.

      The modeling industry has changed tremendously in one aspect and that is the online posting of a models portfolio. On the other hand little has changed in over 25 years when it comes to obtaining work. Models must still go on "go and sees" and network with industry professionals...meeting and greeting proactively and consistently is imperative for seasoned models and aspirants alike.

    • ClassyGals profile image

      Cynthia Davis 7 years ago from Pittsburgh

      Thanks for sharing all these interesting facts about fashion modeling as a career. I learned a lot here.

    • JeffreyTymczak LM profile image

      JeffreyTymczak LM 7 years ago

      Thank You for the very informative lens! I loved it! I rated it up and joined your fan club, hope to see you in my fan club too! Great Job!!!



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