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Nail Technician Profit Killers - 5 Deadly Mistakes to Avoid

Updated on October 23, 2009

Are You Killing Your Nail Tech Profits?

Nail Salons and Nail Technicians often get caught up into thinking nails are all they do. This type of thinking limits nail technicians and box them into offering just the typical nail services to their clients. Nail salons and nail technicians are part of a bigger industry. This bigger industry is beauty .

The beauty industry is hot and booming and if your not taking advantage of this industry, you are leaving a lot of money on the table. This is a huge profit killer !

The world of Beauty opens up many additional streams of income and ways to make money as a nail technician!

Yet still, a lot of nail techs are not taking advantage of this industry and are killing their profits. They are practically giving away money and business that should be theirs!

Lets examine a few ways nail techs are killing their profits:


Top 5 Mistakes Nail Technicians & Nails Salons Make

1. Focusing More on Learning Nail Art Designs and Application than Sales and & Marketing. Believe it or not, Marketing should be a strong focus point, just as nail designs and application. It does not matter if you are the hottest nail art designer in town, if you don't have enough clients to keep you in business you will not make the kind of money you desire. A nail tech that knows Marketing will out grow and make more money than the nail tech that is only good at nail designs , application, pedicures and manicures!

2. Not over delivering on services. In order to survive and keep clients coming back to see you. You will need to be different and offer services that other nail techs and nail salons are not. Every nail salon in town does manicures the same way practically. What can you do to make your manicure different? Always go the extra mile to give your clients more than what they were expecting. This keeps clients coming back to you and not going anywhere else to get there nails done.

3. Not Creating a customer Loyalty program. The best way you can thank your clients and keep them coming back is with a customer loyalty program. For example, offering a punch card that offers the 10th visit free or at a discount is a great way to say " thank you" for being a loyal client and coming back! Clients love free stuff! So make it a point to keep rewarding them for their loyalty to your business.

4. Not Getting Contact Information for Each Client. You should have a system in place for collecting contact information for every person that visits you and your website. This information is valuable to you as it is your way to keep in contact with your clients. Keeping in contact with your clients build better client relations, which results in long term clients. Your client list can also make you money via email marketing.

5. Not up selling. By offering your client complimentary products or services in addition to the one they just received can enhance your bottom line a lot. You can offer additional products like cuticle oil, spa lotion, make up and more! This increases the amount you make per client visit. You are leaving a lot of money on the table by not tapping into this hidden source of revenue..

Know What to Avoid

While these are just a few profit killers , there are many more ways to kill your profits. Such as not keeping up with the latest beauty news and techniques, Not continuing education, and not being attentive to health concerns and more! Knowing what to avoid will keep you ahead of the game and keep money flowing into your business consistently!


Take Your Business to the Next Level
Take Your Business to the Next Level

Free 6 Figure Nail Technician Boot Camp

I offer a Free 6 Figure Nail Technician Boot Camp for Nail Technicians and Cosmetologist that want to take their business to the next level. If you are having a hard time marketing your business and making money in your Nail Tech business, I'm sharing some marketing strategies that will catapult your income into a whole new income bracket!

I'm showing you : How to Get clients, How to Create flier's that pull clients like crazy, How to Get clients coming back and referring others more consistently, and how to grow your business with Twitter and Facebook and more!

You can sign up for my Nail Tech Boot Camp Here: 6 Figure Nail Technician Boot Camp

Much Success!

Candace Harrison




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    • profile image

      abiola 4 years ago

      love this site very much, interesting ideas and ways to boost your income. thanks candace

    • 100ktrainer profile image
      Author

      100ktrainer 4 years ago from Michigan

      @abiola ... Thanks for stopping by! You are Welcomed!

    • profile image

      Chel 2 years ago

      How do you suggest I pay my techs

    • profile image

      Siddu 2 years ago

      I appreciate your kind and gureeons advice a lot!. I have been trying it hardly and did not get those amazing results!. It is nice to see that you got my comment in a good way!God bless you!VA:F [1.9.10_1130]please wait VA:F [1.9.10_1130](from 0 votes)

    • profile image

      Keyon 2 years ago

      Alrhigt alright alright that's exactly what I needed!

    • profile image

      Natalie 11 months ago

      I'm a salon owning & I'm looking for a product line for lotions etc to carry... Suggestions please?

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