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Get inspired for your On the Side Project

Updated on September 29, 2014

On the Side Project explained (in Portuguese)

Books that have inspired me

The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

A great book, with important keys on how to develop your project's story. The reason why customers should opt for your brand rather than any other.

 
Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding
Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

A genuinely innovative business book. Inspiring and showing that business can still be about changing the world for the better.

 
To Sell Is Human: The Surprising Truth About Moving Others
To Sell Is Human: The Surprising Truth About Moving Others

The point is clear. Almost, if not all, human interaction implies a sale. From the most simple product, to the most ethereal idea or even a perception of yourself. Are you ready to live in such a world? Get to know how we got here, but most important the new ABC of selling, six successor to the elevator pitch and many more that will help you become a more persuasive being.

 

NÃo Faço Ideia

A collection of ideas by someone who works with it everyday. A journey through the mind of several thought thinkers full of inspirational roads to follow

Read This Before Our Next Meeting
Read This Before Our Next Meeting

If you're on the side project is turning into an organization, don't let meeting kill your productivity. This manifest should be widely spread across every company.

 
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

This is a must read if you're using social media as a way to spread your on the side project. What you have been hearing/reading on how to maximize your reach is based on facts or gut feelings? This book comes from hard data analysis.

 
Do the Work
Do the Work

A hard to put down book that will drive you toward action and fighting resistance.

If your thinking on launching an on the side project then I highly recommend you to read this book. It will help you acknowledging resistance and knowing how to tame it. The risk is that you'll let fear (of failing, of succeeding, of exposing yourself...) destroy your chances even before you start.

 
Linchpin: Are You Indispensable?
Linchpin: Are You Indispensable?

A real life changer. Or at least will lead you to rethink on how to look at your work and make it your art.

Not to be missed.

It will make you question "Do I see it?" and "Do I care?", regarding every project you're involved.

 

Either on the books, links or the lens itself, let me know your opinion. Or you can leave you own inspiration resources.

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