ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO - How to Optimize Your Website and Blog in Search Engines

Updated on November 26, 2012

Search Engine Optimization

SEO can play a major role in publicizing your website and blogs. If you have a business, then you want to definitely pay attention to how SEO brings traffic to your website or blog. Right here, I’ll be bringing SEO 101 to you.

What is SEO?
SEO stands for Search Engine Optimization. Basically, when you go to search engines like Google, Bing, or Yahoo and enter key words into the search field, it populates results. Most people will click on the links/sites that populate on the first page and maybe second page. This is where SEO comes into play. The reason why these links/sites populate into the first or second page of results is because these websites rank higher than others. Therefore, SEO plays a major role in where your business site/blog lands when people enter search words related to your business. If your business site is about Health or Fitness, wouldn’t you want people to enter a few key words into the search field and then have your site listed on the first or second page? Of course you would, and that is exactly why SEO is so vital.

Using SEO to Your Business Benefit

On every page of your website or blog, if you want to optimize with Google search, then you need to have “keywords” hyperlinked for the best search engine optimization. Google prefers links within articles. Whereas, search engines like Bing and Yahoo prefers on-page keyword factors. However, also be mindful that technology is constantly changing. SEO rules can change at any time on any of the major search engines. Keep up, by seeing what other top SEO sites are doing and conduct your own current research on SEO. Basically,be creative in your articles and content. Choose the right keywords to optimize your pages.

For example, if your site or article is about parenting, do not try to link the keyword “child,” “children,” or “kids.” Instead, focus on keywords or phrases more specific, like “single parenting tips,” or “teaching children to read,” “get your children to eat vegetables,” or “quick dinner recipes for kids.”

Are you having a hard time coming up with the right key words for your site? If so, ask Google for help. Go to Google keyword Suggestion tool. This helpful Google tool allows you to type in a few keywords that your site or article is about or a topic you want to write about and give you information about those keywords. While at the site, no need to type in a website. After typing in your keyword or phrase, then click on SEARCH, and vola...Google will list the popularity of keywords and similar keywords of the one’s you entered. It will also list how competitive the word/phrase is, along with how many global monthly searches people are doing on certain keywords/phrases. Use this site to your benefit ALL the time when doing article and blogging posts, and when creating pages on your website.

How Does All This SEO Stuff Come Together?

Just remember that keywords are very important. Keywords in your title and in the first paragraph of your article is even more important. Don’t go crazy with hyper-linking keywords. A few here and there is the key. IMPORTANT: Don’t overdo it. I think that is worth repeating again, because there could be a penalty with overstuffing your page with keywords. The penalty can consist of your page actually being banned from search engines. And you would never want that.

A rule of thumb is keyword density. Keyword density has to do with the percentage of how many times a keyword or phrase is used on a page compared to how many words is actually on the page. This can range from 1.5% - 3%. This is not a problem for most pages. If any page on your website is lower than these percentages, your site is totally fine as well, and you may even want to think about increasing the keywords on these pages if suitable. It just shouldn’t be above the 3% mark on any given page on your website. You can check the keyword density of your website or blog to see if it falls into these percentages. Go to Google and type in "check keyword density."

Another thing to keep in mind is, “What is my article, blog, site, or page all about?” Answer this question, and then ask yourself, the following two questions:

1. If I was trying to find my site/blog/article, what keywords or phrases would I type into Google, or another search engine?
2. Which sites are pulling in the top 5 searches for these same keywords and phrases?

Regarding number 2, visit these sites and see what they are doing? What keywords are they using and hyperlinking?

Sometimes you really don’t have to re-invent the wheel. All you have to do is follow some marketing practices other sites are using, but also be creative as well. Use several methods to get the word out about your blog, site, or article.

Keywords are the Key

Regarding websites, search engines crawl websites to see what is out there. Think of these crawlers roaming the world wide web searching sites and their keywords. The software that performs this is called a Googlebot, or Spider, or even a Crawler. Depending on what this Googlebot finds, based off links and keywords, you could find your site at the top of the list of search engines, or worse, found hundreds of pages down the way. Hence, no one will look that far.

Remember that Googlebot, Crawler, and Spider software is a computer and not a live person, so Googlebot doesn’t care about your wonderful movies, great images, or javascript stuff. Keywords matter the most. If you remember that, then you’ll be ahead of the game. You would be doing yourself justice if on every page of your site and on every article and blog post you wrote, you have keywords hyperlinked.

You can hyperlink these keywords to other pages on your site, blogs you write for, personal guest posts, content you find useful, and even to other people’s sites.

Enter your website and click submit. (Side Note: It’s important to own your domain for top optimization, and if you would like to make serious money from your blog or site at some point. Otherwise, your posts are always owned by whoever owns the domain you post your content to, and they are the ones who have full control.)

The simulator will even include your meta keywords. What’s that, you ask? Meta keywords definitely contribute to your search engine ranking. These meta keywords are a concise list of the most important keywords or themes of your page/site.

Well, that’s the end of SEO 101. This should be enough information to get you started, and you may even want to revisit some of your older blogs and articles and attach keywords, and link them.

Comments

    0 of 8192 characters used
    Post Comment

    • tinisha12 profile imageAUTHOR

      tinisha12 

      7 years ago from Denver, Colorado

      Thanks for your comment Anne. Totally agree.

    • profile image

      Anne 

      7 years ago

      Yes, for a business to succeed, SEO is crucial.All techniques are inter-related and it's an important tool for marketing.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)