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SEO - How to Optimize Your Website and Blog in Search Engines

Updated on November 26, 2012

Search Engine Optimization

SEO can play a major role in publicizing your website and blogs. If you have a business, then you want to definitely pay attention to how SEO brings traffic to your website or blog. Right here, I’ll be bringing SEO 101 to you.

What is SEO?
SEO stands for Search Engine Optimization. Basically, when you go to search engines like Google, Bing, or Yahoo and enter key words into the search field, it populates results. Most people will click on the links/sites that populate on the first page and maybe second page. This is where SEO comes into play. The reason why these links/sites populate into the first or second page of results is because these websites rank higher than others. Therefore, SEO plays a major role in where your business site/blog lands when people enter search words related to your business. If your business site is about Health or Fitness, wouldn’t you want people to enter a few key words into the search field and then have your site listed on the first or second page? Of course you would, and that is exactly why SEO is so vital.

Using SEO to Your Business Benefit

On every page of your website or blog, if you want to optimize with Google search, then you need to have “keywords” hyperlinked for the best search engine optimization. Google prefers links within articles. Whereas, search engines like Bing and Yahoo prefers on-page keyword factors. However, also be mindful that technology is constantly changing. SEO rules can change at any time on any of the major search engines. Keep up, by seeing what other top SEO sites are doing and conduct your own current research on SEO. Basically,be creative in your articles and content. Choose the right keywords to optimize your pages.

For example, if your site or article is about parenting, do not try to link the keyword “child,” “children,” or “kids.” Instead, focus on keywords or phrases more specific, like “single parenting tips,” or “teaching children to read,” “get your children to eat vegetables,” or “quick dinner recipes for kids.”

Are you having a hard time coming up with the right key words for your site? If so, ask Google for help. Go to Google keyword Suggestion tool. This helpful Google tool allows you to type in a few keywords that your site or article is about or a topic you want to write about and give you information about those keywords. While at the site, no need to type in a website. After typing in your keyword or phrase, then click on SEARCH, and vola...Google will list the popularity of keywords and similar keywords of the one’s you entered. It will also list how competitive the word/phrase is, along with how many global monthly searches people are doing on certain keywords/phrases. Use this site to your benefit ALL the time when doing article and blogging posts, and when creating pages on your website.

How Does All This SEO Stuff Come Together?

Just remember that keywords are very important. Keywords in your title and in the first paragraph of your article is even more important. Don’t go crazy with hyper-linking keywords. A few here and there is the key. IMPORTANT: Don’t overdo it. I think that is worth repeating again, because there could be a penalty with overstuffing your page with keywords. The penalty can consist of your page actually being banned from search engines. And you would never want that.

A rule of thumb is keyword density. Keyword density has to do with the percentage of how many times a keyword or phrase is used on a page compared to how many words is actually on the page. This can range from 1.5% - 3%. This is not a problem for most pages. If any page on your website is lower than these percentages, your site is totally fine as well, and you may even want to think about increasing the keywords on these pages if suitable. It just shouldn’t be above the 3% mark on any given page on your website. You can check the keyword density of your website or blog to see if it falls into these percentages. Go to Google and type in "check keyword density."

Another thing to keep in mind is, “What is my article, blog, site, or page all about?” Answer this question, and then ask yourself, the following two questions:

1. If I was trying to find my site/blog/article, what keywords or phrases would I type into Google, or another search engine?
2. Which sites are pulling in the top 5 searches for these same keywords and phrases?

Regarding number 2, visit these sites and see what they are doing? What keywords are they using and hyperlinking?

Sometimes you really don’t have to re-invent the wheel. All you have to do is follow some marketing practices other sites are using, but also be creative as well. Use several methods to get the word out about your blog, site, or article.

Keywords are the Key

Regarding websites, search engines crawl websites to see what is out there. Think of these crawlers roaming the world wide web searching sites and their keywords. The software that performs this is called a Googlebot, or Spider, or even a Crawler. Depending on what this Googlebot finds, based off links and keywords, you could find your site at the top of the list of search engines, or worse, found hundreds of pages down the way. Hence, no one will look that far.

Remember that Googlebot, Crawler, and Spider software is a computer and not a live person, so Googlebot doesn’t care about your wonderful movies, great images, or javascript stuff. Keywords matter the most. If you remember that, then you’ll be ahead of the game. You would be doing yourself justice if on every page of your site and on every article and blog post you wrote, you have keywords hyperlinked.

You can hyperlink these keywords to other pages on your site, blogs you write for, personal guest posts, content you find useful, and even to other people’s sites.

Enter your website and click submit. (Side Note: It’s important to own your domain for top optimization, and if you would like to make serious money from your blog or site at some point. Otherwise, your posts are always owned by whoever owns the domain you post your content to, and they are the ones who have full control.)

The simulator will even include your meta keywords. What’s that, you ask? Meta keywords definitely contribute to your search engine ranking. These meta keywords are a concise list of the most important keywords or themes of your page/site.

Well, that’s the end of SEO 101. This should be enough information to get you started, and you may even want to revisit some of your older blogs and articles and attach keywords, and link them.


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    • tinisha12 profile image

      tinisha12 6 years ago from Denver, Colorado

      Thanks for your comment Anne. Totally agree.

    • profile image

      Anne 6 years ago

      Yes, for a business to succeed, SEO is crucial.All techniques are inter-related and it's an important tool for marketing.