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Hot ideas for pay per click search engine advertising

Updated on June 19, 2009

Advertising products on the web is a task that most online marketers need to do. In fact, with the explosion of busineses on the web, almost every entrepreneur needs to learn how to advertise on the web, in order to succed.

Pay per click is the most well know and easy way to drive thousands of qualified buyers to your web site, no matter what you are selling. Thanks to Google, with its adwords program, and to other search engines like Yahoo, MSN, and Ask, there is plenty of opportunities to make money using pay per click (PPC) as the main technique.

(by the way, if you need help with pay per click, you should check the software Google Ambush, which gives you everything necessary to make lots of money with Google adwords)

How to Do Pay Per Click Search Engine Advertisement (PPC)

The first think you need to do when using pay per click search engine advertisement is that you need to create an advertisement account with one of the search engines. The biggest search engine is clearly google, and its pay per click advertisement program is known as adwords.

You can creating an account on adwords by visiting adwords.com, and Google will get the information you need to get started.

The process of openning an account is very easy, and it doesn't take more than a few minutes to get your data entered and be able to start with advertisement.

Similarly, You can also create accounts in other  pay per click web sites, such as yahoo, MSN, or ask.com. All these web sites have programs where you can pay per click and make money instantaneuously.

What is the advantage of pay per click?

The biggest advantage of the pay per click model is immediacy. You don't need to way days or even weeks or months to be listed on a web site. If you pay for a specific keyword, your message will be displayed immediately. You just need to pay the required amount to appear for the keyword you want.

Another big advantage is that you pay only for clicks. That is, your message will be presented for free, basically, and you pay only when someone clicks on your ad. This is a great advantage compared to systems where you pay by the number of displayings.

Is there any disadvantage on pay per click?

Yes, like everything else, pay per click has its own problems. The biggest problem happens when people start bidding for the same keywords. When this happen, the price per keyword grows a lot, and it becomes impractical to advertise for that keyword.

This kind of keyword price inflation is common for keywords related to commercial ideas. It becomes really difficult to compete with other bidders in that keyword.

If you want to learn how to properly use pay per click to generate traffic, I recommend using Google Ambush, a software and instruction set created specifically for people that want to learn to use pay per click. Check this review of Google Ambush and you will get more information of how it works and how it can improve your adwords pay per click campaigns.

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    • chandanakumarct profile image

      chandanakumarct 9 years ago from Bangalore

      Very Informative information coliveira. Thanks for bringing up.

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