ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Penguin Update: Types of Backlinks | Keep it Real

Updated on June 14, 2013

Do You Know The Types Of Backlinks That Affect Your Google Ranking?

Because the Penguin Update the kinds of links is more vital than the amount. What most of us are failing to recognize is that the types of back links could be damaging to your website getting ranked high by Google, or not being ranked at all.

types of backlinks
types of backlinks

Types Of Backlinks

Brand Name Links

These types of backlinks are links with your brand name, your website name, or your URL in the link anchor text. If you are going to connect to a website called ACME Inc., your link will either have the name ACME Inc in the anchor text or the actual website URL http://acmeinc.com. This is the typical way you give out your website info to new visitors or how they pass your site on to others. It is the best type of link.

types of backlinks
types of backlinks

Target Links

They are called target links due to the fact that these are the actual words individuals kind in a Google search inquiry. These are generally the kind of links one would see and make use of in posts to bring in attention to a certain page or short article. Now after the Google updates the phone number of links utilizing the exact same anchor text might work against you.

These are the dangerous types of links. The Penguin update from Google looks for the ratio of target links to others. Keep this in mind when syndicating.

types of backlins
types of backlins

Universal Links

This sort of links utilize universal or non-specific words in the anchor text. Instances would be "Click Here" or "For additional information ..." These links are once again flagged by Google if the ratio is expensive.

These should be the most common type next to Brand links. Using images and generic text as anchor text is the better way to get your links past the Penguin Update.

penguin update
penguin update

Exactly how the Penguin Update Works.

You website has a range of Brand links, targeted links and universal links. The Penguin Update looks at the ratios of links to your website.

If you market your website and 50 % of the links coming in are targeted links with the exact same anchor text, there is an extremely great opportunity you'll be struck with the Penguin charge. It is liked to keep your target links down to just 20 % and both your brand name links and common links at 40 % each.

Ensure you request back links in a particular method so you could regulate your ratio's. Your call to action could consist of an instance of such anchor texts.

Here are some great reads for more incite...

I Appreciate Your Comments

    0 of 8192 characters used
    Post Comment

    • Northerntrials profile imageAUTHOR

      Northerntrials 

      5 years ago

      @hmommers: I appreciate the compliments Thanks.

    • profile image

      hmommers 

      5 years ago

      Good explanation. Thanks!

    • Northerntrials profile imageAUTHOR

      Northerntrials 

      5 years ago

      @Snakesmum: Thanks for visiting. I'm glad you found it useful.

    • profile image

      Snakesmum 

      5 years ago

      Interesting and helpful - now I understand a little more about backlinks and their use, thanks.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)