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Penguin Update: Types of Backlinks | Keep it Real

Updated on June 14, 2013

Do You Know The Types Of Backlinks That Affect Your Google Ranking?

Because the Penguin Update the kinds of links is more vital than the amount. What most of us are failing to recognize is that the types of back links could be damaging to your website getting ranked high by Google, or not being ranked at all.

types of backlinks
types of backlinks

Types Of Backlinks

Brand Name Links

These types of backlinks are links with your brand name, your website name, or your URL in the link anchor text. If you are going to connect to a website called ACME Inc., your link will either have the name ACME Inc in the anchor text or the actual website URL This is the typical way you give out your website info to new visitors or how they pass your site on to others. It is the best type of link.

types of backlinks
types of backlinks

Target Links

They are called target links due to the fact that these are the actual words individuals kind in a Google search inquiry. These are generally the kind of links one would see and make use of in posts to bring in attention to a certain page or short article. Now after the Google updates the phone number of links utilizing the exact same anchor text might work against you.

These are the dangerous types of links. The Penguin update from Google looks for the ratio of target links to others. Keep this in mind when syndicating.

types of backlins
types of backlins

Universal Links

This sort of links utilize universal or non-specific words in the anchor text. Instances would be "Click Here" or "For additional information ..." These links are once again flagged by Google if the ratio is expensive.

These should be the most common type next to Brand links. Using images and generic text as anchor text is the better way to get your links past the Penguin Update.

penguin update
penguin update

Exactly how the Penguin Update Works.

You website has a range of Brand links, targeted links and universal links. The Penguin Update looks at the ratios of links to your website.

If you market your website and 50 % of the links coming in are targeted links with the exact same anchor text, there is an extremely great opportunity you'll be struck with the Penguin charge. It is liked to keep your target links down to just 20 % and both your brand name links and common links at 40 % each.

Ensure you request back links in a particular method so you could regulate your ratio's. Your call to action could consist of an instance of such anchor texts.

Here are some great reads for more incite...

I Appreciate Your Comments

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    • Northerntrials profile imageAUTHOR


      5 years ago

      @hmommers: I appreciate the compliments Thanks.

    • profile image


      5 years ago

      Good explanation. Thanks!

    • Northerntrials profile imageAUTHOR


      5 years ago

      @Snakesmum: Thanks for visiting. I'm glad you found it useful.

    • profile image


      5 years ago

      Interesting and helpful - now I understand a little more about backlinks and their use, thanks.


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