ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

PopShops to TurboCharge Your Affiliate Marketing

Updated on September 7, 2014

PopShops - What They Are and Why I Rave About PopShops

Affiliate Marketing has been an uphill struggle for me since Day One, when I decided to dive headlong into the deep end of the AM pool. Every day has been a learning experience, to put it mildly... and every day I would look further into the gnarl of forums, discussions, blogs, AM services, eBooks, and the like.

With very rare exceptions, I would come away with a bad taste in my mouth and the feeling that any progress I had made was backwards.

Then I found PopShops. Life changed. DRAMATICALLY.

For the better, I must add.

First: Write This Down

Keep that handy. It's going to change your life for the better, too.

Before we go further, let me make something perfectly clear... I don't work for PopShops. I don't get commission off of subscriptions gained at PopShops by telling you about it and getting you to sign up. I am an enthusiastic user of PopShops and I've been absolutely thrilled to be a PopShops user both during BETA trials and now that it is released.

UPDATE: PopShops has matured several parts of its interface recently, offering merchant and product lists that show what items are in use with which PopShops stores. This just makes an already wonderful service even more indispensable.

UPDATE - With the addition of a WordPress widget, PopShops integrates beautifully into blogs!

UPDATE - The ability to customize style sheets and have a Buy Now (or similar) button display with each product enhances an already powerful affiliate tool.

Let's Build a PopShop

I'm going to show you just how easy this is

If you are a member of Commission Junction, ShareASale, LinkShare or one of the other larger affiliate networks, you can follow along and build your own shop. Need some motivation to get those memberships rolling? Take a look at the PopShops merchant list and notice the over-40-MILLION products at your fingertips once you do get signed up.

Questions about what to sign up for?

Their FAQ will answer tons of them.

Not sure what to do yet?

Sign up for the Basic program that allows you up to 4 showcases, for free.

Once you've gotten signed up, and have your affiliate IDs in hand, follow me.

Affiliate Marketer?

Where do YOU stand with Affiliate Marketing?

See results

Make a Product Showcase Display without PopShops

Picture for a moment the work that it might take to put together a 3x3 product display from two merchants (or more) at an affiliate program like Commission Junction. No need to picture it - I'm going to tell you.

Log in, and locate your advertisers that you'll use for the displays. Choose ones that have product links.

Since almost all of the advertisers that have product links have thousands of products, you will have to search for the specific product you wish to display.

Get the HTML or Javascript link information, making sure to set them all so they open in a new window, are properly embedded, encrypted and encoded.

Not a psychic, so you can't tell exactly what products the merchants offer and what to search for? Go to their site and hunt down the products, then go back to CJ and enter the searches, one at a time.

Do this nine times - one for each of the products to display in the 3x3 matrix you're putting together.

Now, open up the HTML of the page you want to display this on, and put your table code in place. If you're a CSS hotrod and know how to use the DIV codes perfectly, do this with CSS. (I'm not, so a table will have to do.)

Put each of your product codes into a cell. Save and redisplay the page.

Things don't fit? Oops, too bad. If you chose Javascript, you're out of luck unless you know how to reformat the data on the fly to make it fit. I never had a lot of luck with that, so I used to use the HTML.

Keep fiddling with stuff, saving and redisplaying until it looks right.

Make a Display with PopShops

Go to Manage your shops and click on New shop at the top of the page. Set your matrix to 3 columns by 3 rows.

In the Search by Keyword box, Type in what you want to include in the shop showcase.

Choose a merchant you've affiliated with on that list.

Click on the ADD button next to the products you want to include in your shop. Watch the products show up in the matrix. Drag them around if you want.

Click on Customize and adjust the look and feel, starting a new style if you wish something beyond the default.

Click on Pop it in to get the code to put on your blog, website, forum, TypePad, Blogger account, etc. The Pro and Enterprise subscriptions offer more flavors. Copy the code and put it where you want the shop to display.

That's it. Seriously.

A Real Example PopShop - One Product Auto Feed

Two modules approaches from completely different edges of the spectrum

After several years of producing PopShops modules for everything from soup to nuts, I've decided to try something completely different - with two new approaches to 'niche' stores using nothing but PopShops.

The first, the UnStore at ShopperLass ( appears to have nothing at all in it - and it doesn't! No products show up until you type in what you want - but then, thousands can appear. Try it out!

The second, All the Owls ( has nothing but owls - owls on EVERYTHING! This, too, is produced from one single PopShops module. Product groups are chosen from the drop-in mega menu.

Simple Hides a LOT Of Complexity

What's under the hood is powerful

Just because you don't need to do a lot of work to set up PopShops showcases, don't be fooled into thinking this is a simplistic environment.

Quite the opposite.

PopShops does a tremendous amount of work behind the scenes, and on the surface of what you see is also hidden a lot of horsepower.

When I first started working with PopShops, I was a bit irked that I had to work so hard to find my merchants, UNTIL I discovered that I could easily set up filters to show only those merchants I had affiliate agreements with. It's not a hidden function... it's just that, in my enthusiasm to Go Go Go, I overlooked the functionality.

Customization is a dream. I use showcases in a wide variety of places, and once I established a look, feel, sizing and coloring for one, it was a snap to set up variations of those styles. ADD actually clones the style you've highlighted on the list, so I was able to set up a dozen slight variations on my favorite setup, in a matter of seconds.

With Pro and Enterprise subscriptions, you get AutoFeed. This is reason enough to go with the paid subscriptions, in my opinion. This lets you set up huge multiple page catalogs at the push of a button, with the products on additional pages based on your keyword choices and merchant inclusions.

Lensmaster Technical Note: The PopShops showcase on that page was incorporated using iframe that points to a HTML on my own server. With the removal of iframes, showcases cannot be directly incorporated into Squidoo lenses with that method. However, a picture can still be used to click through to the place where you host a page containing the showcase itself.

Data Feeds?

How's your Data Feed expertise?

See results

Behind the Scenes at PopShops

Behind the scenes of PopShops are some of the most dedicated people I've met, working some of the strangest hours that human beings can work.

I've worked with some development teams in the past (in fact, I work on one now with our online roleplaying game), and it is rare to find such a dedicated and enthusiastic bunch. I'd name names, but first I'm going to get their permission to do so - so stay tuned.

Jessie Jones, Fearless Leader, CEO and Founder

We know a bit about your background with Microsoft and Expedia. What drove you to start PopShops?

After I had my son around 4 years ago, I knew I wanted to do something where I could have more flexible time with him, so I decided to start building niche websites. I thought I would pick a bunch of fun topics, build a site, monetize...etc. So I started with Pugs.


The dog. That was going to be my first niche. I created a Pug hot or not website and ended up with a ton of photos and ok traffic. But when I tried to start building out Pug gift shops, it was torture. it was impossible to grab the stuff I wanted and I couldn't get an idea of who offered Pug affiliate stuff (except for doing searches on CJ) and then it was hard building the showcases manually...I kept getting typos, and it took forever.

Ouch.. I'm sure lots of our readers can relate to that...

I created this site called PrestoGifto which was a CafePress showcase tool and decided that wasn't enough and that what would truly be useful would be to have a site where I could search across every merchant there keyword.

I met Angel here in Seattle, and he helped me refine the idea so it was something that helped affiliates save time and make money.

Dan Harms, my developer/UI God, also drove the tool and came up with some of the cool features. He and I spent many late evenings with a whiteboard figuring out how things should work.

One of the points that has impressed me the most about PopShops is the wide range of merchants and affiliate services. Any plans to add Performics to this growing list?

Yes. We're excited to be bringing in Performics soon. Every network (as most affiliates know) have their own systems for their data feeds, and we're just tying up loose ends with Performics, but they will be there in time for holiday showcases.

Anything on the horizon that you can tell us about? Summits? Shows? Nifty features?

Well, we're on our way to the Affiliate Summit in Miami and we're very excited about that. We'll be having a usability test there, which will help us measure where PopShops needs work and will help us improve the site. We'll also have a booth there (#42) and be giving demos to affiliates and merchants. Also pens and Magic 8-Balls.

Features? Lots and lots coming...thanks to our beta testers!

Still Doubting? Watch This...

Watch as a three-year-old builds his own bulldozer shop using PopShops. Remember what I said about ease of use? Here's your proof.

Useful, enlightening, handy? Helpful?

Did this overview help you make up your mind to try PopShops?

See results

Feed us with your feedback here!

So Whatcha Think?

    0 of 8192 characters used
    Post Comment

    • profile image

      Phil 3 years ago

      I never knew this much could be done with PopShops ... great read.. thanks for the insight!

    • Casey van B profile image

      Casey van B 3 years ago

      @deyrumani: Join a forum dedicated to affiliate marketing, like

    • profile image

      deyrumani 3 years ago

      I need an initial guidance to affiliate marketing....Where do I start from?

    • Roger Hackney profile image

      Roger Hackney 3 years ago from Arizona

      I've been a web developer for several year and an aspiring internet marketer and affiliate marketer (notice I didn't say "successful"). I am fairly versed in SEO, Amazon and other affiliates but I am still trying to find that magic niche that works for me. There is a ton of stuff here, and thanks but it is kinda information overload (IMHO). Definitely need to set aside a weekend to digest it all. Thanks again.

    • profile image

      Marketsearch1 3 years ago

      I have never heard of that before! I've been online over four years and this is the first. Sounds like a very great site. Thanks and be sure to check it out. Thank again

    • profile image

      laurenrich 4 years ago

      This is a great side. I have joined Popshops. Thanks for sharing.

    • angelinaward lm profile image

      angelinaward lm 4 years ago

      Interested, going to read again s.l.o.w.l.y - there's a lot of information on here!

    • Coreena Jolene profile image

      Coreena Jolene 4 years ago

      Putting on my to do list :) Thanks for sharing!

    • profile image

      Itsagoodlife 4 years ago

      Read it and liked it!

    • profile image

      mouse1996 lm 5 years ago

      Interesting. I will need to read more on it, but it sounds interesting.

    • profile image

      Paula7928 5 years ago

      Looks good to me! I need to check it out.

    • profile image

      timothyeller 5 years ago

      Thanks a very informative lens about popshops

    • profile image

      anonymous 5 years ago

      Like stephen777 I've never heard of pop shops. After reading this article I think it's worth taking a look at.

    • stephen777 profile image

      stephen777 5 years ago

      I had never heard of Popshops before today. Wow. I was really empressed when I watched the three-year old build his site using Popshops. I will definitely give it a try.

    • profile image

      xmen88 5 years ago

      Great lens.

    • Casey van B profile image

      Casey van B 6 years ago

      @anonymous: I hope you have great success with them!

    • profile image

      anonymous 6 years ago

      I stumbled across this lens and it answered some questions I was wondering about popshops. I wasn't completely sold on the idea until I read your article. I have been creating and coding my site and thought (after reading your article) that I could at least try it. I am currently affiliated with CJ and Shareasales so I am going to give this a shot. I hope I get a lot of use out of it and I like it :) Thank you!

    • profile image

      Paula7928 6 years ago

      great lens, thanks.

    • profile image

      anonymous 6 years ago

      Caseyfern, thanks for this lens on popshops. Very cool!

    • Steve Dizmon profile image

      Steve Dizmon 6 years ago from Nashville, TN

      I had seen references to PopShops, but really didn't know what it was. This helps. I may be ready to give it a shot soon. Thanks for the great info.

    • CCGAL profile image

      CCGAL 7 years ago

      I don't know ... the spam in your guestbooks is disturbing to me. PopShops looks interesting, but I'm not sure I'm ready to jump in with both feet yet.

    • profile image

      anonymous 7 years ago

      Very good article, i am giving popshops a trial. The page below has a store and I plan to throw a few up to see what the results are over a couple of months. So easy to implement.

    • profile image

      vampireempire 7 years ago

      I also use popshops although my pages are quite a bit more simplistic than yours. Your pages are great. Here is one example of how I am using popshops

    • peachb2 profile image

      peachb2 8 years ago

      Wow, you have some very excellently design sites. Popshops is a great tool. I use it in my sites but they look nothing like yours do. Good work.

    • EuroSquid LM profile image

      EuroSquid LM 8 years ago

      I Tried to use Popshops in Squidoo! I even opened an account and set up my first shop. It looked great! I was very excited. Unfortunately, with the free version, it was not possible because Squidoo does not accept Java. HTML requires an upgrade. Do you know a good competitor to Popshops which can be used in Squidoo? I would appreciate it if you would contact me via Squidoo. Otherwise, I may never see your response.


    • VBright profile image

      VBright 9 years ago

      I'm definitely going to check it out! Great info here!

    • profile image

      traffik 9 years ago

      Great lens, I will have to check out popshops :


      Join the Wealthy Affiliate University And Change Your Life

    • profile image

      staples 9 years ago

      I like this lens! I think its really informative! Popshops looks easy! Check out google sucks

    • profile image

      staples 9 years ago

      I like this lens! I think its really informative! Popshops looks easy! Check out google sucks

    • profile image

      tenretni 9 years ago

      loads of information really good lens, thanks, and keep up the good work

      another site that's worth a visit is googlesucks

    • profile image

      tenretni 9 years ago

      loads of information really good lens, thanks, and keep up the good work

      another site that's worth a visit is googlesucks

    • profile image

      raisingtwins 9 years ago

      Great job walking people through it - just stumbled across the idea as I've been trying to sort through my affiliates to get them organized and in one place and voila! Came across popshops - can't wait to get started. Kim@

    • TommyL LM profile image

      TommyL LM 9 years ago

      Good stuff Casey. I'm thinking of using it too. As of now doing my research first. 5 stars!

    • profile image

      stemcells 9 years ago

      Excellent Information, Thank You so much for sharing this.

      To Find out How To Get

    • profile image

      LillianSmith25 9 years ago

      Kudos to PopShops! Quite interesting to note that three-year-old with his own bulldozer shop. I fancy he'll become an engineer someday. For others of similar bent, please check out this helpful resource on excavators and other heavy machinery. The world can always use more engineers and architects. Thanks!

    • profile image

      joerich 9 years ago

      Thank you for your help!!!

    • profile image

      Jenni_A 9 years ago

      Thanks for the information. Very helpful.

    • draik profile image

      draik 10 years ago

      Thanks to Popshops. I have use popshops to build Elmo Marketplace and I am love it. I will do up another site again.

    • profile image

      eaglesden 10 years ago

      I am just not having any luck with my link. Let me try one more time. Sorry!

      Check out my blog Learn How To Recognize An Affiliate Marketing Opportunity.

    • profile image

      eaglesden 10 years ago

      I'm "bad", I apologize for my stupidity. I meantto say PopShops. I don't know where I came up with proshops. I guess I just saw what I wanted to see. Any "PopShops"is a really cool looking place and I will more than likely do a lot more checking into it. Thank for the information and again I apologize.

      Check out my affiliate blog here.

    • profile image

      eaglesden 10 years ago

      Checked out ProShop and it is everything you said it was. Thanks again.

    • profile image

      eaglesden 10 years ago

      WOW! Thanks for the information. I had never heard of ProShops and will definitely check it out. Thanks.

      Check out my affiliate marketing blog Get access here.

    • profile image

      mp1 10 years ago

      So interesting and informative lens, thanks! FIVE STAR By me. You can find information about Residual Income Opportunity from Pay Per Play Online Audio Ads Company... If you have some time, please feel free to check it out.

    • profile image

      FrogHog 10 years ago

      Great Lens! PopShops rule!

      Thomas J.


    • ce2consulting profile image

      ce2consulting 10 years ago

      Well done review of popshops. I'm going to give them a try.

    • profile image

      Eclectic-Librarian 10 years ago

      Casey, thank you so much for all this. I have been getting more and more interested in Popshops and am definitely going to try it.

      I'd love to see a section on how you drive traffic to your popshops.

    • profile image

      thomasz 10 years ago

      I like this lens. 5 stars to you.

    • profile image

      janieruth 10 years ago

      I have to start a POP Shop, NOW! You amaze me! This lens was a real eye opener! janieruth

    • profile image

      slotowngal 10 years ago

      Greatlens, and a great tool for affiiates! Popshops is well thought out and sounds easy to use for building a site or adding to a blog.

    • geeky247 profile image

      Heather Weaver 10 years ago from Colorado

      Very interesting. I've never heard of popshops before. Thanks for the intro!

    • TomAntion1 profile image

      TomAntion1 10 years ago

      Hi! Great lens! This is a valuable resource and I can't wait to see more. Please visit my Bichon Frise Rescues lens. Proceeds from products sold go to rescue groups. Thanks! TOM

    • LisaJesse profile image

      LisaJesse 10 years ago

      Hi! Nice lens. Lots of great info. Please visit my new lens 2008 Jewelry Trends. How much do you love me? Thanks! ~LISA~

    • profile image

      hamutie28 10 years ago

      Thanks for the information! Great lens!

    • profile image

      geordiewhiz 10 years ago

      some good stuff here and some not so good

    • Lady Gotrocks profile image

      Lady Gotrocks 10 years ago

      Congratulations! You are now a member of the Raising Stars group

    • profile image

      International-Investor 10 years ago

      Great Lense. 5 star. Make Money in Emerging Markets!

    • Lynx92 profile image

      Lynx92 10 years ago

      Forgot to mention on my previous comment that I gave you a high 5 and have put you on my lensroll too. Hope you get chance to have look at my lens -

    • Lynx92 profile image

      Lynx92 10 years ago

      This looks very interesting, I am very impressed, both with the lens and popshops. I am just starting out with AM and trying to learn the program code - looks like I don't have to with popshops.

    • profile image

      bdkz 10 years ago

      Great Lens!

    • profile image

      flowski lm 10 years ago

      I built my first PopShop before I even read the entire lens. I literally got to the "Let's Build a PopShop" and did, then I read the rest of the lens! This is just what I needed to make my own website profitable, awesome!

    • profile image

      brookehudson 10 years ago

      Hello Casey, Interesting and neat lens you have here. PopShops seems to be a great tool for affiliate marketing. Thanks for the valuable tips and resources. 5 stars

    • gkygrl lm profile image

      gkygrl lm 10 years ago

      Casey - this looks seriously cool. I'm becoming more successful with AM and always looks for tools that will assist me in speeding up the process. 5 Stars of course!


    • Janusz LM profile image

      Janusz LM 10 years ago

      Definitely Top of the Pops! :) Cool Lens