ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

PPC Conversion Tracking

Updated on June 11, 2011

PPC Conversion Tracking

PPC Conversion Tracking is a method of measuring your Return On Investment (ROI) on your Pay Per Click campaigns.

While running your PPC Campaign you may already know how many sales or leads your website is generating, but with PPC Conversion Tracking you will be able to trace each sale or lead to a specific keyword, ad group and campaign.

This information will help you make better decisions regarding allocations of your PPC budget, and optimizing your PPC campaigns.

A conversion does not need to be a sale. A conversion can be any specific action you want a visitor to perform on your website that can be measured and analyzed. For instance, if you are collecting leads, a conversion goal is to get a person to give you his email address and other pertinent data. Typically this is done by the visitor enterring these details on an opt in form and clicking submit. The visitor is then usually taken to a thank you page or a confirmation page which has a tracking code that counts each hit to this page as 1 conversion.

With PPC Conversion Tracking in place, you are able to trace the steps of that visitor that converted into a lead, finding the exact keyword and ad that got him to your website.

To optimize your campaign and try to get more converting visitors, you can increase the bids on the keywords that convert the most and you can increase the ad group budget or the daily campaign limits in order to try to get more visitors and increase conversions.

You would also need to remove the keywords that bring visitors but do not lead to conversions, since they are just costing you more money. But before doing so, try to establish if these keywords are bringing in visitors who do not convert on the first visit but do so, when they later return to your site.

Google AdWords advertisers usually opt to use the built PPC Conversion Tracking feature but this has certain limitations.

For instance, the Google AdWords PPC Conversion Tracking feature does not reveal the actual keywords for broad or phrase matched versions of your bid keyword.

Here is an example.

If you were bidding on the keyword dog training in broad and phrase match, your ad will actually be displayed and get clicks or conversions for the following:

  • synonyms of dog training such as dog teaching, training a dog, labrador training, training dogs, etc
  • phrase matched search terms like "dog training for dobermans", dog training in california", etc.

Notice that in the first version, the ad gets shown for synonyms of the keyword you are bidding on, and in the second, your ad gets shown for searches which have your keyword as part of the phrase.

The AdWords built in reporting feature will not tell you the specific keywords but only shows the keyword that you are bidding on.

You would usually need a third party software to identify the actual keywords so you can create campaigns or ad groups to target these keywords.

Second problem with the AdWords built in PPC Conversion Tracking feature is that, if a visitor lands on your through your AdWords Ad, but leaves maybe to visit other websites, and returns minutes, hours, days or weeks later... this conversion is not reported which actually should be because this was a conversion nonetheless through your AdWords campaign even if the action or conversion took place later.

Again, this is solved if you have a different software for PPC Conversion Tracking and will record the conversion even if the conversion occured much later when the visitor returned to your website.

This can happen when you are selling a product for example, and the visitor goes to other websites to compare other products with yours and once they have finally made a decision to purchase, they return to your website by entering your website name into their browser and no longer via an AdWords ad.

PPC Conversion Tracking Software

For proper PPC Conversion Tracking, the software we recommend is Affiliate Prophet. Search for it on Google.

The performance and reliability of Affiliate Prophet as a PPC Conversion Tracking software are outstanding, and it is more than just used for tracking but for testing as well.

Comments or Questions on PPC Conversion Tracking

    0 of 8192 characters used
    Post Comment
    • JohnBarret profile image


      8 years ago

      Watching your business closely is utmost necessity of any business.

    • profile image

      Pay Per Click Optimization 

      9 years ago

      Great hub, anyone who is spending money on PPC marketing SHOULD track conversions obsessively, it can lower your marketing spending and boost your profits immensely.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)