ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs

Procurement Marketing For Entrepreneurs

Updated on December 15, 2012
Searching for procurement opportunities can help a business with government contracts and with other business opportunities too.
Searching for procurement opportunities can help a business with government contracts and with other business opportunities too.

Procurement Marketing

Procurement marketing is a marketing technique that can benefit a B2B entrepreneur in two ways- discovery of new opportunities and strengthening of relationships with clients.

Procurement marketing is where one looks at public announcements for business opportunities from government clients- federal, state, local governments, state universities, military, etc.  Of course one is interested in what opportunities are available for their business.  However, the search does not stop there, they look at all opportunities and forward those that may fit their client's needs.

First, a minority business looking to leverage its MWDBE status needs to be on the lookout for procurement opportunities. On the federal level there is FedBizOpps which lists opportunities valued over $25,000.  I have seen everything listed- there have been calls for people to grow marijuana, provide rat colonies, do prostitution studies, and deliver Spiderman costumes.  The U.S. federal government is the single largest purchaser of goods and services in the world.  FedBizOpps should be checked frequently, how often depends on how soon your products or services come up for bid.  Regardless, it should be no less than weekly and very possibly daily.

Also, there are a lot of local opportunities, and combined there will be more local opportunities than federal.  Some may or may not have minority status preference, but that is OK.  Work is work.  Develop a list of local opportunities like municipality procurement opportunities, county, and state.  Bookmark these bid announcements sites in its own bookmark sub-folder for states, counties, municipalities, and universities.  In my home state even Native tribes are worth being in the bookmarks.  Seek out all the purchasing departments in your business area.  It will take a bit of digging but most governmental purchasing departments keep an updated bid opportunity list.  Plus, developing this list will only need be done once unless you hear of another bid source to add to the list.  Once you have this list, it shouldn't take but thirty minutes to run through the list looking for opportunities for your business.  Review it weekly or daily with the federal bid check.

Now comes the procurement marketing.  As you peruse your list you will see opportunities for your clients and potential clients.  Copy and paste the link, send a quick email saying, "I just wanted to give you a heads up, make sure you were aware that State University is looking for ACME Widgets."  Then paste the link underneath.  That's it.  Do not mention your monthly special or that you should meet for lunch soon, do that in a week or two.  For now, just be the person that thought of them.  I always got a thank you from the people I sent these too, even if they already knew about the bid.

Be careful when you start sending too many bids to one client.  There will be times when odd things happen, like a particular bid is out from three or four different sources.  As an example, suddenly everyone is looking for background checks.  This is fine, as it will subside.  But in another example I see a lot of bids for print jobs.  One option is to send them to different print companies if you know a lot of printers.  If you only know of one or want to be loyal to just one, after a few emails, make a phone call.  Mention you would be glad to keep them in mind and will forward every opportunity with their permission.  But is there anything in particular you should keep in mind, like they don't do binding (books).  Of course, you could just throttle how many you send any one person in a month.  But doing just that little bit extra can help you go a long way to strengthening a relationship with a client.

I find procurement marketing technique a powerful one and best of all- it's free!

Procurement Resources On Amazon

Your Procurement Thoughts

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)