Top 5 Reasons to Consider a Career in Advertising Psychology
Might the curse of the psychology major be over with? Yes, it may be true that the economic downturn revealed vulnerabilities in certain areas of college curriculum, especially in reference to its inability to create job prospects of the thousands who majored in them. Prior to the financial crisis, by example, a student with a bachelor’s degree in psychology could easily find work in a number of different areas (namely, clinical, educational, industrial & organizational and social psychology), but could post financial crisis have exposed those areas to the ensuing recession? Still yet, what should college psychology majors be thinking right now? Two words: "advertising psychology."
"Thinking of a career change?"
In order to sell its products or services to consumers, businesses needto advertise to the "right people." This is where this new concept of marketing psychology—better known as, advertising psychology is taking the marketing world by storm. If the main goal of advertising is to successfully promote a product or service in the marketplace, then the overall appeal of an advertising psychologistseems justified: Because the process of advertisement is purely mental (to be exact, consumers mentally decode, interpret and comprehend messages), this has increasingly created demand for professionals trained in mental stimulation. In addition, what marketing companies are soon discovering, especially in a sluggish economy, is that psychology majors with backgrounds in advertising are considered indispensable.
"Looking for a new and exciting challenge?"
An advertising psychologist is mainly a person who is trained in mental stimulation, thus he or she creates latent motivation to purchase consumer products. In market economics, the flow of goods and services is achieved through various advertising channels. Similar to a behavior economist, an advertising psychologist studies consumer behavior patterns by means of statistics and demographical analysis. At the aggregate level—that is, to say, from constantly analyzing, studying and extrapolating data about the socio-cultural mental states of a designated population, these highly trained psychologists are able to recommend advertisement that actually "works."
"Concerned about the current dull job market?"
Despite the dismal state of many other psychology majors, an individual formally trained as an advertising psychologist will find his or her services demanded for many years to come. This field is expected to increase by 22%, according to the bureau of labor statistics. Economically speaking, knowledge of consumer behavior allows for better communication between suppliers and demanders; therefore, these individuals will find employment in both the public and private sectors.
"Searching for career advancement?"
The field of advertising psychology appears to be wide open, offering job prospects in a number of different settings, such as research labs, sales departments and consumer advocacy units. Careers in this fast new field, at its bare minimum level, can be procured in entry-level advertising sales to, as high as, senior-level marketing directors positions. At both ends of the career spectrum, these professionals will either focus on marketing or research of a designated product or service.
"Attracted to higher earning potential?"
Wait…before a company will even make you an offer, you’ll have to become certified as a practicing psychologist, who is someone who holds a master’s, specialist, or doctoral degree in psychology. In addition, a practicing psychologist needs to obtain a license. It’s only when all these initial requirements are achieved you’ll be legally considered a professional psychologist, thus able to practice in all 50 states. Furthermore, the median annual salary for a practicing psychologist typically falls in the range of $65,000-$70,000, according to bls.gov.
Even though it appears the economic downturn has placed a dark cloud over the field of psychology, increase demand in the area of advertising psychology proves there could be a ray of sunlight on the horizon. Perhaps students and professionals, currently in the field of psychology, contemplating a career change, may only need to supplement their degrees with additional coursework in marketing to get ahead of the competition.