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Reselling SEO

Updated on October 17, 2010

If you are interested in getting your hands on a slice of the extremely lucrative search engine optimization market, you need to weigh your options between reselling SEO and starting an SEO company of your own. These days it can be difficult to start a profitable SEO company because so many other SEO firms have been around for several years and are already well established, offering their services at prices that smaller and newer companies likely find it difficult or even impossible to compete with. This does not mean that you can not earn an income from search engine optimization, it just means that you need to take a different approach. Reselling seo allows you to work with one of these large SEO firms rather than competing against them, and although you will not earn as much money per sale, the work required of you for each customer will also be significantly less.

Reselling SEO is a lot like affiliate marketing, in that you are working in conjunction with a larger entity to refer them customers, and earning a commission off of any sales that are generated by customers that you refer to them. There are a few key differences between reselling SEO and affiliate marketing, though, that you need to keep in mind. In an affiliate marketing program, you refer customers to an online retailers web store, where they purchase physical goods, such as books, movies or musical instrument, or digital products, such as digital video and music files. An affiliate marketer typically earns most of their income in a more or less passive manner, such as posting text links and banner ads on their blog or website, which their readers will then click and be forwarded to the online retailer that the blogger is affiliated with. When reselling SEO, it is important to keep in mind that you are selling a service rather than a physical product, namely search engine optimization services such as link building and keyword analysis. Therefore, you will have to work much more actively to make each of your sales, usually dealing with each of your customers in an one on one basis and engaging them in conversation using stronger sales tactics than simply posting links. While the work required of you is greater when reselling SEO than when working as an affiliate marketer, the returns are proportionally greater; while an affiliate marketer often earns only pennies from each sales they generate, you can earn a significant amount of money from each sale you make reselling SEO.

Whether or not you can realistically make any significant money reselling SEO is something you need to carefully consider based on your own individual circumstances. You need to take an honest inventory of your motivations and determination, your salesmanship skills, and the extent of your contacts who would be interested in search engine optimization services, or your ability to establish new contacts and turn them into customers. The good news is that since you are working with another company rather than starting your own, there is little or no start up cost, so it can not really hurt to try your hand at reselling SEO, and you have nothing to lose except for the amount of time that you invest in the venture.


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