Ridiculous is the new remarkable
One of the nicest things...
That anyone said about my limited edition 800 page, 19 pound book was that it was, "ridiculous".
Because it's now easier than ever to say, do or make something, there's a significant surplus of noise. What stands out? What do we talk about?
At some point, we talk about things that are so over the top we can't help it.
I'm publishing three books at the end of the year, and tried to be ridiculous in the way I approached each one. Of course, we shouldn't be ridiculous because it's a good marketing strategy. We should be ridiculous because we can.
The book you can't buy - Sorry, it was a limited edition
Making it this big was ridiculous. But not selling it is ridiculous too, one more reason it's special.
BUT! I'm doing a fundraiser in early February, 2013. Click on the baby above or go to
a blog post that explains how you *might* be able to get a copy.
V is for Vulnerable
is it a kid's book? The first page says, "A is for anxiety." That's not a kid's book.
Is it ridiculous to make take the last chapter of the most serious business book I've ever written and turn it into an illustrated paper over board alphabet book?
I hope so.
Ridiculous in that we're establishing expectations and then shattering them. Also a challenge because the book demands to be shelved in the wrong place and then misunderstood by some. And it doesn't come in a black and white ebook edition, because we made something that's too big to fit into a little digital box.
That's okay. Once people make it to "B," it sticks.
The book you can buy
I took the ridiculous limited edition book (which costs me nearly a hundred dollars to print and ship) and turned it into a slightly less ridiculous edition that's "only" 650 pages and only weighs almost two pounds.
The magic of this book isn't the scale. It's that it took six years to write, a day at a time, a post at a time.
And it's fabulous on your Kindle, because bits don't weigh anything and it will take you a month to finish it.
The Icarus Deception
The long-term ridiculous all-star of the group is this book, because instead of giving people a map (which is easy to sell), I've delivered a compass.
Instead of a how-to, proven, case-study oriented happy book, I've written a sobering but ultimately empowering book about the death of the industrial age and the choice we all have to make about what to do next.
I didn't write this book because I needed or wanted to sell a lot of copies. I wrote this book because I had something I urgently needed to say to you. And in this day and age, that's ridiculous.
One more unboxing
This is all an author can dream of, isn't it? That people would care enough about a book to not only rip into it with this much delight, but to film the process too!
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