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7 Rules to Follow if You are SMM Manager in a Start-Up

Updated on March 22, 2016

These are some of the tips that should be used when beginning an SMM start-up

1. Decide on the strategy to use

Consider the objectives and goals of the business and how these can be achieved with the help of social media. Look at the audience to be targeted and decide what type of company needs to be on these social platforms. Should it be a presence that’s laid-back? Or maybe it should be a straightforward approach. The presence should be compatible with the culture of the company.

2. Choose the right social networks

Even though there are millions of users on Facebook, it may not be the best choice if the targeted audience isn’t a large part of that base. There are some factors to be considered when choosing the best social network for the company. If the business deals with other companies, it would be best to use LinkedIn. If it revolves more around selling, Promoted Tweets and Facebook Ads should be the first choices.

3. Use social media for customer service

Customer service has always been a crucial part of any business. Hearing the suggestions and comments from clients and responding was a way to build the company’s reputation. Through social media, the customer service rep can also be the manager of the social media platforms. Use tools like Hootsuite to track all mentions of the company and Social Mention to isolate any comments.

4. Use social media to hire new people

Even though this is a startup, the presence on social media is not restricted to targeting new investors or customers If a company is looking to hire talented people, chances are they may already be a follower. So, actively seek them out by spreading the word through the social media channels. Also, feature the company on Instagram by sharing the culture and milestones of the business. It will show potential hires that working for a startup can be fun.

5. Connect with the community

There’s always a real connection with other people behind all successful strategies when it comes to marketing. Share with the audience how this startup was inspired, why the owners love this company, and who are the employees. Through Hootsuite, social media influencers can be found, and they can become brand ambassadors for the startup. These representatives can provide the exposure a new business needs to grow.

Another way to connect is through a company blog where the content writing is creative and exciting enough to draw in more traffic. This act will get the company more shares and re-tweets along with more followers. All of these can only add up to more consumers and a successful business.

6. Continually evaluate the strategy

As a startup, it’s very common to become overwhelmed by the swiftness of the growth. After the accounts have been set up and the management of social media has been developed, continue to monitor regularly. To retain a stable presence, tools such as Hootsuite and SocialBro can evaluate the presence on Twitter with only a click.They provide reports on the strength of the profile, reach, and engagement.

7. Be willing to experiment

To be successful in a startup, it’s okay to understand how strategies traditionally work, but it’s just as crucial to think of other ways. The real essence of a new startup is that it has the spirit to solve problems in an efficient and innovative way.


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