ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How the barriers should overcome to sales product to customer?

Updated on August 17, 2014

Barriers in sales

In a sales job first requirements is to reach in front of customer carrying the product information in order to sell the product. Selling is not just like a children's game with toy. It is so creative and innovative things. With changing of the moment the selling skills have to change. The first things is that a sales executive have to suffer a lots of problem to reach in frint of customer with product information with its feature, benefit and advantages. A good sales executive have to overcome the barriers. This overcoming of the barriers can make similarity with the plants in biology. Plants need the energy from sunlight. Energy is required for producing food by glycolysis process. If plants are covered by something to hide from sunlight, plants will changes its physical structure and will propagate its whole body towards the sunlight in an easier route it finds. Just like the same nature of plants, sales executives have to changes their behaviour and strategies to reach to the customer. Most common example may be job in pharmaceuticals as a post of Medical promotion officer or Medical Representative. The doctor is the first customer of the company. To reach in front of doctor a medical representative have to cross a lots of the barriers. Differents professional peoples have to cross by a medical representative, different professional people have to communicate. Every peoples have every individual characteristics, each of the professional peoples are culturally different from each others. But a sales executives have to make effective communication with all kinds of professional people. For this reason the sales people have to change in changed culture.

Internal and external barrier

Barrier may be two types. Barrier that is created by own or existing in organisation is called internal barrier. If one wants to sale a product to a customer, he needs to go to customer with product information with its feature, benefit advantages, etc. Every product is a scientific matter, if it be seems normal or sophisticated. How number of product knowledge a sales executive should be acquired about the product that depends upon the quality of the customer. If someone have little knowledge about the product, he will feel less comfort to detail with the customer. Such kinds of barrier is the internal barrier in sales. If a medical Representative wants to generate the sales of Rosuvastatin he must have to do an effective detailing to the doctor. Hence, it is important to know about the unique feature and benefit of the Rosuvastatin. He also have to know about the fact why and how Rosuvastatin can be put in an effective and efficient position. Company also have more internal barriers. The barriers that have been created by the external forces out sides the company is called external barriers. These exter al barreiers includes the perception capabilities of the customers, customers views and behaviour, reputation, market demand of the product, etc.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)