How we built our hair salon
I wish I had known then what I know now!
The intent of this lens is to help someone who is trying to open their own salon or small business. I will share information about the process that we went through and hopefull provide some great resources so the process is a bit smoother for you!
This is a lens in progress. It is not 100% complete yet but it is on it's way. Let me know if you want to see any aspect in particular!
*the photos on this lens were taken with my iPhone unless otherwise noted*
Find a place
So we looked at a couple of different places. We finally decided on a salon that the owner was ready to retire. She ended up being the owner of the building and now she is the landlord. We sat down with her and negotiated a lease with her for a 3 year commitment with an option to renew for 3 more years and to have first right of refusal to buy the building if it went on sale.
The salon had been in business for 27 years so it was a bit outdated. We had our work cut out for us.
Tear it all down!
So we can build it back up!
The following are some random pictures of the tear-down and build out of the space. It took about 30 days total with a few bumps in between. We got a brick through the front door and someone stole all of our tools! Eventually the police caught the guy. A drug addict who liked breaking into salons and small businesses with cash on hand. (we accept cc only!)
It was so rewarding to create our own space. It was a collaboration between Matthew, my sister Bonnie Jordan and I with our construction consultant Carlos & Pater!
These things are critical!
1. Decide how you want to set up your business. Do you want a LLC, DBA, or???? Consult a Lawyer!
2. Write up your company / ownership agreement with a lawyer. Remember a good lawyer will meet with you and give you recommendations / consulation without paying him first.
3. Get a great accountant. Ask them a ton of questions before you do anything.
4. Trust them and do what they say. They know a lot about their business just like you know a lot about yours!
We use and recommend B&B Financial Consulting
So the first thing I did once we worked out our business plan was to start a blog. You can see it at www.matthewraysalon.blogspot.com . The next thing I did was to create a website. I used sitebuilder on yahoo. It was very affordable. But not so easy. So recently I was able to change the format to a new better version. Check it out I hope you like it!
As we all know from Squidoo, the more web presence you have and the more points for people to link back to your site the better! So, from learning about squidblog I started to look at word press and decided to do a blog in their format as well. It has a different feel to it and seems to have a lot more options than blogger does. I think this is definitely the choice for those who know a little bit about blogging.
Please take a look and leave a comment!
Now that it is built we had to start getting the word out
Any press is good press
The big thing for business is getting people to find out about your services and products.
Here is our latest press. Click on the picture to read the e magazine. She the list on pg 58-58
Check out Matthew Holman's post work out hair tips in the February Issue of US Weekly magazine!
Good Housekeeping Magazine March 2013
Alison Sweeney's hair by Matthew Holman
The Artisan Magazine Summer 2010
A great article about what it is like to work in the hair and make up room for Days of Our Lives. Great press for Matthew Holman, salon owner!
These types of articles etc really help to raise awareness of your business and you want to put them everywhere you can- your website, squidoo page, facebook page, etc.
Alison Sweeney bikini shoot for People Magazine. Hair by Matthew Holman.
Judging competitions in your own industry help with raising confidence with prospective customers and create additional press exposure for your business. Check out the KMS California Session Stylist Search 2010.
Some Of Our Press
Check out how we keep the buzz going about our salon and what we do as stylists!
- Soap Opera Digest Style Squad
Matthew Holman joins the Style Squad of Soap Opera Digest. Read what he says weekly about Daytime's Hottest Stars!
- Buy our favorite products on line!
To get 15% off on this site off your favorite hair products and tools use this code. LOVELOXA15 Don't forget to mention Matthew Ray Salon of Burbank!
- James Jordan works on The Lylas
James worked the last week of shooting for Bruno Mar's sisters on their reality show, The Lylas.
Let us know what challenges you had. Or do you have a question about opening a salon or small business? There are so many resources here we can all make our businesses even better!