Search Engine Optimization: Backlink
What are Backlinks and How Can They Improve the PageRank of My Website?
If you are looking to improve your webpage or website page rank on Google or other search engines (Yahoo, Bing) then creating high quality backlinks should be a large part of your search engine optimization strategy. Creating back links is important whether you are writing for profit, selling products or services, or offering valuable information to your readers.
While some people try to artificially inflate their backlinks through rampant bookmarking, this is really the lowest form of getting backlinks. Just one high quality backlink will serve you much better than numerous random bookmarks, and will take you less time and give you much better results for search engine optimization.
What is a Backlink?
Backlinking will help your seo strategy
One of the simplest ways to help establish your squidoo lens, article, webpage or website is through high quality backlinks. But if you don't understand what a backlink is, then this concept can be quite confusing.
In its essence a backlink is just a link; it is a link from another site to your site. It is no different than a link that you provide going from your site to another's except for the direction the link is going in. A backlink connotes that the link is coming into your page or site.
How Does Having Backlinks Help Us When We Are Writing for Profit?
The easiest way to explain this is to take a look at how Google and other search engines rate websites. Search engines rate websites based on their content, their maturity, their traffic, their relevance, and many other factors that we will never know. Part of how websites are rated is based on which sites and how many sites link to them (backlinks).
So the goal of creating high quality backlinks is to get links from high quality sites, external to yours.
Only $1.49 and on Kindle, this is a handy ethical reference on backlinks.
High Quality Backlinks Vs. Low Quality Backlinks
What makes a backlink high quality?
Most of us have all heard the recommendations to join every bookmarking, and every social network online, and to link our articles to as many of those sites as possible. This may have worked at one time, but in my mind, this is way outdated information, and this type of backlinking activity is considered link spam, or at the very least can get you banned from a site.
Bookmarking and linking indiscriminately is not a good way to build backlinks anymore, even if it ever was. The best way to build backlinks is to find ways for high quality websites to link to you. High quality websites are full of relevant, high quality content that makes sense when they link to you. Their readers will be interested in your site because it is related to their website.
Methods of Creating High Quality Backlinks
Time is a crucial factor here
There are two ways of manually creating high quality backlinks:
- Write related articles on other sites and link them to your main page.
- Join related forums and put a link in your forum signature. This only works by actually participating in the forum, otherwise it is considered forum spam.
The first method, writing related articles on other websites is the one you have the most control over. You can create short 300 word articles and have them ready for when you find an appropriate site for adding them. You can also offer your services on relate websites as a guest blogger. Most blogs are always looking for good writers, and will be happy to have some good quality material for their site.
The second method, joining related forums, has to be done carefully, so that you are considered part of the community and not a spammer.
The Best Backlinks Come With Time
Unsolicited high quality backlinks
The better your article is, the better you become an authority on your topic, the more high quality websites will link to your articles on their own. This is the absolute best type of high quality backlink.
This type of backlink will only come with time, and participation in the internet community, whether that is on related forums, or social networks. But this participation has to be sincere, not faked, and you have to spend some quality time being involved.
Photo credit: Horia Varlan