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Search Engine Optimization: Backlink

Updated on September 29, 2014
Paula Atwell profile image

Paula Atwell is a freelance writer with WriterAccess, webmaster, member of Pinterest Party on FB and the owner of Lake Erie Artist Gallery.

What are Backlinks and How Can They Improve the PageRank of My Website?

If you are looking to improve your webpage or website page rank on Google or other search engines (Yahoo, Bing) then creating high quality backlinks should be a large part of your search engine optimization strategy. Creating back links is important whether you are writing for profit, selling products or services, or offering valuable information to your readers.

While some people try to artificially inflate their backlinks through rampant bookmarking, this is really the lowest form of getting backlinks. Just one high quality backlink will serve you much better than numerous random bookmarks, and will take you less time and give you much better results for search engine optimization.

What is a Backlink?

Backlinking will help your seo strategy

One of the simplest ways to help establish your squidoo lens, article, webpage or website is through high quality backlinks. But if you don't understand what a backlink is, then this concept can be quite confusing.

In its essence a backlink is just a link; it is a link from another site to your site. It is no different than a link that you provide going from your site to another's except for the direction the link is going in. A backlink connotes that the link is coming into your page or site.

How Does Having Backlinks Help Us When We Are Writing for Profit?

The easiest way to explain this is to take a look at how Google and other search engines rate websites. Search engines rate websites based on their content, their maturity, their traffic, their relevance, and many other factors that we will never know. Part of how websites are rated is based on which sites and how many sites link to them (backlinks).

So the goal of creating high quality backlinks is to get links from high quality sites, external to yours.

High Quality Backlinks Vs. Low Quality Backlinks

What makes a backlink high quality?

Most of us have all heard the recommendations to join every bookmarking, and every social network online, and to link our articles to as many of those sites as possible. This may have worked at one time, but in my mind, this is way outdated information, and this type of backlinking activity is considered link spam, or at the very least can get you banned from a site.

Bookmarking and linking indiscriminately is not a good way to build backlinks anymore, even if it ever was. The best way to build backlinks is to find ways for high quality websites to link to you. High quality websites are full of relevant, high quality content that makes sense when they link to you. Their readers will be interested in your site because it is related to their website.

Methods of Creating High Quality Backlinks

Time is a crucial factor here

There are two ways of manually creating high quality backlinks:

  1. Write related articles on other sites and link them to your main page.
  2. Join related forums and put a link in your forum signature. This only works by actually participating in the forum, otherwise it is considered forum spam.

The first method, writing related articles on other websites is the one you have the most control over. You can create short 300 word articles and have them ready for when you find an appropriate site for adding them. You can also offer your services on relate websites as a guest blogger. Most blogs are always looking for good writers, and will be happy to have some good quality material for their site.

The second method, joining related forums, has to be done carefully, so that you are considered part of the community and not a spammer.

The Best Backlinks Come With Time

Unsolicited high quality backlinks

The better your article is, the better you become an authority on your topic, the more high quality websites will link to your articles on their own. This is the absolute best type of high quality backlink.

This type of backlink will only come with time, and participation in the internet community, whether that is on related forums, or social networks. But this participation has to be sincere, not faked, and you have to spend some quality time being involved.

Photo credit: Horia Varlan

What is your backlinking strategy?

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    • DelightfulDanie profile image


      7 years ago

      I submit my lenses to Squidoo directories... not sure if this is working.....

    • profile image


      7 years ago

      Very simple explaination that let me get clear idea of baklinks. I have been reading a lot of web pages and lenses that explain backlinks. But your explaination is so far the best i could understand most. Thank you for such nice sharing. Looking forward to use your recommnedation to improve my lense traffic. Perhaps if you do have time , I am happy to invite you to visit my lenses and provide some good recommendation based on my topics. Thank you and Cheers!

    • profile image


      7 years ago

      Well explained Paula :)

    • DeLloyd profile image


      7 years ago

      Thankyou for your information. I'm new a squidoo and I had a different view on things. I see now that I was wrong. Thanks to your article my study for the next 3 days is going to be backlinks.

    • Wbisbill LM profile image

      Barbara Isbill 

      8 years ago from New Market Tn 37820

      Very interesting, informative and helpful article!

    • Lee Hansen profile image

      Lee Hansen 

      8 years ago from Vermont

      More than a decade online gets me plenty of traffic - the methods you suggest (except for using a service, which I've never done) are all valid and do work over time. Squidoo is an excellent source of backlinks to my web sites and blogs, and vice versa.

    • Gloriousconfusion profile image

      Diana Grant 

      8 years ago from United Kingdom

      Very useful article - I've Stumbled, tweeted and Facebooked it and now here are some angel blessings!

    • gypsyman27 lm profile image

      gypsyman27 lm 

      8 years ago

      I don't know if it is working (too soon to tell) but I've actually tried to do as you advise in this lens to get good quality backlinks. You have helped with this information as it seems to be good advice, kudos! Great lens, and a good information resource. See you around the galaxy...

    • Hairdresser007 profile image

      James Jordan 

      8 years ago from Burbank, CA

      Great lens. I am still learning. I link my blog/website/lenses/facebook/twitter and even go to blogs and websites that allow you to post your website and answer 'expert' questions and comments relevant to our business. Keep posting tips they are appreciated!

    • jimmielanley profile image

      Jimmie Quick 

      8 years ago from Memphis, TN, USA

      I create my own backlinks by interlinking my two blogs, squidoo lenses, and now (brand new to me) hubpages. I also do some social bookmarking.

      I think that the best way is to create such excellent content that others create buzz for you. Easier said than done, though.

    • profile image


      8 years ago

      Great lens on backlinking. After two months on Squidoo, I still have not begun to create backlinks using the methods you describe. In 2011 I will start doing this important task.


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