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Google Ranking And Traffic Tips For Hubbers
Google Ranking Tips
There are several no-nonsense search engine ranking optimization approaches that are often ignored by webmasters and writers that will undoubtedly improve your visibility and traffic volume in both the short and long term. This article is based on what has worked for me, through trial and error and a sprinkling of mentoring, and continues to serve me well to this day.
The objective? An easy, manageable routine that will improve Google rankings almost instantly. This guide works best for those targeting niches, relying principally on high-quality, white-hat content to achieve their goals. All you need is some common sense, an open mind, and the willingness to give it a shot without caving in after a couple of weeks. Stick to it, and remember to thank me later!
The first three things we're going to include in our routine are the following:
- Rapid Indexing - Getting our page or website into a search engine's listing as rapidly as possible
- Optimize Content - Reducing the chance we'll get smart priced by Adsense.
- Creating a buzz - At least in the eyes of the search engine.
There are many greyhat and blackhat methods to do these, I'll mention them in passing, but to be honest I've opted for whitehat techniques myself, they have proven more reliable.
Step 1 - Content Optimization
Content is King, and you'll be surprised at how efficient Google has become at weeding out poor quality web pages. Aside from the content itself, you will want to avoid letting spiders fill in the blanks as much as possible, meaning you should put a little effort into telling your search engine of choice what your page is about.
We'll begin by researching relevant keywords. My personal choice is to mix three long tail keywords along with two more competitive broader search terms. This will allow you to gain greater visibility and conversion through a targeted niche, but will also give you room to expand. As time goes by use Google analytics (or your hub stats) to find out what additional keywords people use to access your hubs and incorporate them as well. Keyword analysis warrants an article all by itself, but my advice would be to use one of the following (or preferably a couple in tandem) tools:
Market Samurai (commercial)
Market Samurai is an incredibly popular tool that goes well beyond what free tools are able to offer. It will allow you customized keyword ideas into money-making niche bombs by filtering competition, popularity and monetized potential.
A free 40 day trial is available for everyone. If you haven't checked it out, you should, and it won't cost you a thing.
Micro Niche Finder (commercial)
My tool of choice, unfortunately there isn't a trial available, but there are a free selection of videos you can browse to give you a better idea. This tool is particularly apt for those who need a lot of keyword ideas on a daily basis.
Google Keyword Tool (free)
Despite lacking many of the tools commercial software offer, it is a great starting point for keyword analysis and with the appropriate filtering can give you a decent a priori indication of what to expect from your keywords.
The tool is entirely free and I recommend it as a healthy starting point. Try it out now by clicking here.
How sharp is your content?
On Page SEO
Once you have your keywords, its time to write your article. Remember to use the keywords generated in the previous step. Try and incorporate them judiciously (do NOT overuse them) in the URL, title and headings. Any links you add should point to highly relevant, high quality resources that will genuinely benefit readers! The anchor text in a link is part of the way Google knows what your own content is about, both internal and external.
The bottom-line is this: Creating high-quality, information-rich content will get you noticed. If you fail to deliver the goods, you can expect some measure of short-term gains, but will crash out in the long haul.
Here is a quick reference list to ensure efficient and timely indexing by Google.
- 9 Tips for Creating a Site Map for Visitors and Spiders
- XML Sitemaps Generator
Free Online Google Sitemap Generator
Submitting a Sitemap
The first thing you'll want to do is create an account at Google Webmasters and upload your sitemap (yes, you can do this with your Hubpages profile too!). A sitemap is a file (usually denoted by an .xml extension) which instructs search engine robots on how and where to crawl your site.
Bear in mind that many plugins are available for popular content management websites such as WordPress and Joomla that will do this for you. For instance, this wordpress plugin will automatically generate a sitemap file and ping it for you:
- Google XML Sitemaps for WordPress
A second thing to bear in mind is that the Yahoo search engine has been laboriously gaining ground, and might be worth investing time in as well. Yahoo also hosts its own webmaster tools page which can be found here: Yahoo Site Explorer
Do Follow Links: Links which instruct search engine crawlers to follow them. High value DoFollow back links are a goldmine for marketers because they improve both rankings and indexing speed.
Speeding Up Bookmarking
Since we're looking for a rapid routine, here's a quick list (an exhaustive list would be enormous, these are those that I use and find that work) I advise back-linking from every-time you create new content. This is especially useful for new pages on content driven sites such as Hubpages or Squidoo. Note: I've added my affiliate link where applicable, I'm not trying to heist you, I do use these services myself. If it bothers you feel free to remove the affiliate link from the URL.
Social Bookmarking + Revenue Sharing:
- SheToldMe (PR 5)- DoFollow Backlink + Adsense revenue sharing
- Redgage (PR 4)- DoFollow Backlink + Pays per number of impressions
Article Marketing Revenue Sharing:
- Hubpages (PR 6) - 2x DoFollow Backlinks per article with an Author Score of 75 + 4 way revenue sharing.
- Infobarrel (PR 4) - DoFollow Backlinks + Adsense, Amazon and Chitika
- Squidoo (PR 8) - DoFollow (after having acquired enough points) Backlinks + revenue (Adding backlinks requires using HTML)
- Gather (PR 6) - I don't actually use this myself but have heard good things about it
- Facebook - A no-brainer!
- Twitter - Synchronizing various accounts to Retweet a link can generate high PR backlinks from websites that snatch and monitor popular tweets.
- Mixx (PR 8) (NoFollow but I have always found that my bookmarks are indexed)
- Digg (PR 8) (Similar to Mix)
- Folkd (PR 7)
- Spurl (PR 6)
- LinkaGoGo (PR 5)
- Onlywire - Syndicate your content to 50+ social bookmarks with a single click!
NoFollow Social Bookmarking: (including for traffic and viral value!):
Free Article Directories: (scrapers will copy and post your links everywhere)
- EzineArticles (PR 6) (Do-Follow links in resource box)
- GoArticles (PR 4) (A great way to get your links plastered across the web)
The Importance of Blogs
You may wonder why I left blog platforms out of my routine. I haven't -- in actual fact I wanted to devote a couple of paragraphs to their importance and role in my personal back-linking strategy. One of my low profile blogs (currently a PR 1 hosted on blogger) is indexed extremely rapidly, and when I say rapidly, I mean within the hour. Despite its low-key role in the big scheme of things I have found that creating blog posts about my content and then marketing them has had an excellent impact on traffic and rankings. If you have the time, employ the same bookmarking techniques listed above to promote your blog bookmarks. Sit back, and enjoy the ascent.
Don't have a blog? Try these two free hosts (I strongly advise shelling out a few bucks for personalized domain names which revolve around your keywords, however):
- WordPress (PR 9)
- Blogger(PR 8) (Owned by Google :D )
Black Hat Techniques
Right down at the bottom of the article, in the hopes to weed out the lightweights. Here is a list of blackhat techniques often used to gain an unnatural competitive advantage. Most of these are unethical and prone to a good spanking by Google (I don't use these, but it wouldn't be a realistic reference were I do omit them).
- Profile Building - Using the profile pages on high rank websites and forums to promote your product and generate back links.
- Spamming Stat Pages - Blasting your webpage to high quality websites' stat pages create temporary back-links which will result in a flood of crawlers rushing to your page. I'm not going to provide you with this tool, it's easy enough to find. Bear in mind you will anger many webmasters as well as potentially get reported to Spamhaus, use judiciously.
- Autoblogging - Creating a network of made-for-profit blogs that populate themselves with comments and content (usually including posts of affiliate offers, Amazon and crowned with Adsense). Will usually lead to Adsense account closure and can cause immense server load issues and irritate your hosting company (so if you plan on running an autoblog empire shoot for VPS or dedicated hosting plans).
- Article Spinning - Using software to automatically "spin" articles in an attempt to make them look genuine. Saves you the time and effort of writing. Thankfully, the result is almost always laughable.
Thank you for slugging through this article, I have tried to be honest in my approach although I realize that when it comes to marketing everyone has their own strategy. I hope you will find this content useful, and I wish you the best in your endeavors. For suggestions or flat-out criticism, please use the comment module!
Best of Luck,