- Business and Employment
Sell Your TV Commercial Ideas
Can You Make Money Selling Your TV Commercial Ideas?
At one time or another almost anyone is likely to think of an idea for TV Commercial Production. Now the question is, What can you do with that idea? An advertising agency will employ writers who have the job of thinking of ideas for TV commercials. If you are good at always coming up with ideas for TV commercials then maybe you should consider a career in advertising.
For now you just want to know "How can I sell my idea for a TV commercial?".
TV Commercial Production
If it were that simple everyone would do it!
Thinking of a fun or clever idea is only part of the process is selling a product or service. The TV commercial idea is actually the last step in the process. First we look at what type of person are we targeting. We used to do this by deciding if we are trying to reach men or women then consider their age. This process is known as selecting your demographic target audience. Today we tend to think more in terms of a personality type, then look at who fits that type. For example let's say that we have a new client who has a product which will only be sold in a health food store. We would want to know who is most likely to shop in a health food store. We may discover that women are 10% more likely to shop in a health food store. People with gym memberships may be 15% more likely to shop in a health food store. Women who dye their hair pink may be 5% more likely to shop in a health food store. With this information we may decide to target people who live a healthy lifestyle. There is an old saying "Birds of a feather flock together". What this means to us is that we can find people with similar interests engaged in similar activities. So instead of trying to target women of a specific age we are now looking for people who rent canoes, go jogging and who have similar healthy interests. So we could consider advertising in specific places based upon what our group of consumers like. We just might decide to sponsor a mountain biking events like the makers of Nature Vally Granola Bars do.
How Can I Sell My TV Commercial Idea?
Do You See It Isn't That Simple?
Here is what typically happens. Someone calls our ad agency and says something like this... I have this great idea for a TV commercial and I'm looking for someone to be my partner and make some money on this. The other thing they usually say is more like this... I have this great idea for a TV commercial and I want to sell it to you.
Now here is the problem with this plan. People always come up with an idea for a specific product; let's say in this example it is for XYZ Beer. Now you think that you'll get people to buy more XYZ Beer if only someone would buy your idea for a TV commercial. So you decide to call ad agencies and pitch your idea. The first problem is that there are thousands of ad agencies in the United States and you will soon discover that if my client isn't XYZ Beer then I can't go pitch an idea to them because they have a contract with an ad agency already. You can't call XYZ Beer because they will only direct you to their ad agency. The ad agency has people who get paid to think of ideas and you don't know who they are specifically targeting. They may have plans to go after hockey fans in the next quarter and your idea involves girls playing volleyball on a beach. Maybe they are trying to target people who like outdoor concerts and festivals.
The point is that the plan of who to target comes first, then how to reach them, where to reach them and with what message (the TV commercial in this case) would come last.
So if you weren't at the meeting in which the ad agency and the client, XYZ Beer discussed who to target next quarter then you can't be involved with the creative idea for the TV commercial. An idea may be funny, creative, brilliant but whey you don't know the plans the client has your idea just isn't likely to fit.
OK now let's say you've watched all the commercials this client runs and you feel confident that your idea for a TV commercial would fit right in with their marketing. Now you have a new problem, specifically how do you get someone interested in your idea without giving away your secret. The problem is that you cannot trademark an idea. So once you tell someone your idea they can simply tell you that they already considered doing something like that but haven't produced the spot yet. Anyone can think of an idea and there is no point in trying to prove that you thought of it first because you cannot trademark an idea.
Now you might think, OK I'll make them give me money FIRST and THEN I'll give them my idea. Ad agencies are not sitting around waiting for you to call so that they can buy an idea. Let's say that I have a great idea that I think YOU could use. How much would you pay ME upfront for the idea before I tell you the idea? What if I insist it is a really good idea, then how much would you pay me?
So now you see the problem:
1. Nobody would buy an idea upfront and then hope that after they have given you the money they like the idea.
2. Nobody owns an idea, nobody can trademark an idea so once you state your idea anyone can claim they were going to do that anyway.
So What Can I Do With My Idea For A TV Commercial?
I Just Want To See It On TV
My best advice as the owner of an ad agency that makes TV commercials and gets plenty of calls from people who want to sell an idea is this:
1. Consider a career in advertising where you would get a paycheck for thinking of creative ideas.
2. Offer the idea for free to an ad agency in exchange for a letter thanking you for the great idea. This would look good when you later apply for a job at an ad agency.
3. There are many different companies that will have a contest in which the winner of the best TV commercial wins a big cash prize. Search the Internet for something like "TV commercial production contest" and see what you find.
For many people I think that if they just saw their idea on TV that would be enough of a reward.
TV Commercial Production - Green Screen
We shot the first commercial shown below in front of a green screen. This allows us to select "green" in the editing process and eliminate all green. Then we can add in any background that we would like.
The second commercial below was produced in our office without ever taking out our video camera. It was produced entirely in our video editing computer using stock photos and we hired a professional voice over talent.
Most of our clients are from the Miami Dade and Broward areas of South Florida. With our office centrally located in Hollywood it is easy for clients from Miami and Fort Lauderdale to get to our location. We shoot some commercials in our office but many are shot on location.
TV Commercial Production - TV Advertising
This was a commercial that we made which was never intended to be on TV. We made this only so that we could run it on YouTube and get traffic when people search for "creative ad agency" and "funny ad agency". This commercial gets about 1,000 views per month.
TV Advertising - Learn More About Advertising
Think you have what it takes to write TV commercials that people want to buy? Learn more about advertising here.
We look forward to your feedback about TV advertising and TV commercial ideas.