Top 10 SEO Tips to Rank On Page 1 of Google & Increase Website Traffic
SEO Optimization Lesson #1
Search Engine Optimization is the art of creating a website that is relevant and important to search engines, so that it will rank highly on the Google search engine index, and gain unlimited targeted traffic.
When optimizing a web page there are two key elements that have to be considered:
1. Keywords for relevance
2. Links for importance
Keywords have to be relevant. Search engines send out 'robots' also known as search engine spiders that search internet and collect information for their 'web'. They will look at the words used on your website and try to figure out what to do and when to display your website in the results.
Therefore, choosing what keywords to use is the first action you have to take in your SEO formulation.
Research is key to choosing keywords. You will choose from what words people are putting into their browsers when browsing the internet for information. The point of this exercise is to put those chosen keyword on your website page, and in an HTML code behind the page.
The best and most accurate keyword tool is Google, and next is Word Tracker.
The idea is that the more frequently you use these keywords the more relevant your website will be considered to be by the search engines.
Links To Your Site
Links, sometimes referred to as 'backlinks' is the single most important factor when it comes to page ranking. Simply put, the more links you have pointing towards your site the better your ranking.
Links to your site tell the search engine how important your site is. It assumes that if your website has many links it must be important and therefore should be ranked high.
I will discuss how to generate back links in a later lesson.
The first steps in SEO Optimization of you site is for you to ensure that your choose relevant keywords, and incorporate those keywords into your domain name, title, sentences and paragraphs that make sense on your website. But note, there is no point in placing keywords on your site because you've found that it receives many visitors, but has no relevance to your product or service. The search engine spiders will ignore your website. Throughout your website add a lot of links from other relevant sites so that stand a good chance of increasing your ranking.
Using Google Adsense or Amazon product files will contribute to links to your website.
Until next time when I will discuss 'Website Submission to Search Engines and choosing relevant keywords' get optimizing!
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SEO Optimization Lesson #2
Purchase A Domain
Once you have decided on the niche and keywords/phrases you intend to market you should proceed to purchase a domain name. This is the first place where you will use your chosen keyword/s.
Including keyword/s and phrases in your domain name is useful because it helps to brand your business, and helps people to remember your company, attract sponsors, link partners and advertisers.
Another tactic you could use that will further enhance your domain name is to use hypens. This allows you type the domain exactly as the keyword is put into the search engine. A good example is a site that sells wheel chair ramps with a URL of wheelchair-ramps.com. However, be careful not to use too many hypens as this could be read as spammy. eg. keyword-keyword-keyword-keyword.com. Use no more than 2 hypens where possible.
NEXT - Create A Keyword Rich Title
After purchasing a domain name you will proceed to create your webpage to promote your product or service. The most important element of the webpage is the title. You have to create a keyword enriched title that is suitable for search engine optimization. For example, if your business is about beds you should have the keyword bed/s in the title, such as dreambeds.com.
However, advertising using terms with a catchy title or catch phrase may not be as effective for Internet marketing as it is for newspapers and magazines.
A good SEO Title should not only include keyword/s but should also be written for the benefit of the search engine robots that spider the Internet. For example, let's say you use the keywords 'The world's loveliest music' may not be as appropriate as 'Love music for lovers' as the search terms 'love music' or 'love music for lovers' will be searched much more than the words 'world' or 'loveliest'.
SEO Optimization Lesson #3
SEO Webpage Content
After creating a SEO Keyword enriched title your next step is to concentrate on the content of your webpage.
The content of your webpage through the use of keywords and phrases should discuss the products and service you are offering and how they can benefit your targeted market. Although the content of your webpage should be keyword rich it is very easy to over do things so that you end up with a webpage that is unreadable because every other word is a keyword or phrase! So beware, only include keyword/s and phrases so that the webpage content makes sense. If you include too many keyword/s and phrases the search engines may read it as spam. The rule of thumb is to aim for around 2%-3% density
Where should you use your keywords?
When you link from one page to another, try to use your target keyword as the link text, and ensure that your headings contain your keywords. This is important as headings play a big part in how the search engine will index your site.
Use keywords in the first paragraph and the last paragraph of your article. Many SEO experts believe that the search engine see words at the start of the page and at the end of the page, so it is essential that you incorporate your keywords at the beginning and the end of your webpage copy.
SEO Optimization Lesson #4
Submit Your Site To Google
OK the next step in optimizing your website is to submit it to Google. Even if you have not built your site or considered the content you should still submit your domain name to Google.
There are two reasons why you should do this.
1. Getting on any search engine takes a long time for a new site. It can take months before your site is even indexed and more months before it starts to rank high.
2. The second reason is a phenomenon called 'Google Sandbox'. Sandboxing occurs whenever a new website emerges, Google withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. Google does this in order to discourage the creation of SPAM websites.
How to submit your site to Google
When submitting your site to Google there is no need for you to pay anyone. It is a simple process. Simply go to http://www.google.com/addurl.html, and enter your url (domain name) and a few comments or keywords to describe your site. Then click 'submit'. That's all there is to it.
Google's robots (search engine spiders) will then crawl your website the next time they are out and about.
Choose your Keywords
Once you begin chasing a good search engine ranking, you have to decide which keyword you want to rank well for.
Using keyword analysis involves some research and knowledge of your business and the benefits you offer your customers.
There are a number of websites that offer keyword analysis.
Google, Overture and WordTracker all offer a good service. They are all free but WordTracker also offers a subscription service for around $10 for a day. Simply type in 'free keyword tool' in Google and you should find one of the keyword analysis tools.
I recommend Google's keyword tool as it is the most accurate.
If you are in a niche market with relatively few customers searching for your chosen keyword, you will probably find that it is relatively easy for your website to reach the top of the rankings, but more than likely, you won't generate a huge volume of traffic when you get there. Something you should consider if your niche is too small.
On the other hand if you target a keyword that has a lot of competitors, you will have to work extra hard on developing your backlinks in order to rank highly. When there is a lot of competition for a keyword, it's likely that the traffic benefit is only good once you reach the top.
Single Keyword versus Keyword phrases
I usually recommend targeting phrases rather than single keywords. For most businesses there's simply too much competition for single keywords, and you could end up spending $2-$10 a keyword if you are using PPC (pay per click).
Let me give you an example. If you're in laptop sales, you normally wouldn't choose " laptops" as your keyword. Go to Google and search for 'laptops' and you will see why - There are nearly 97,700,00.00 results and the top rankings are dominated by the multi-nationals, like Dell and Apple, too much compeition.
Further, research shows that customers are becoming more search-aware, and are now searching for more specific strings of keywords.
So instead of targeting 'laptops', try to think like the browsers and choose a more specific keyword phrase. When you are doing this, pause and think about your business and what is unique about it. Maybe you sell cheap, refurbished laptops. If so, why not use the phrase, 'cheap refurbished laptops. By using such a phrase you stand a better chance in the rankings,and you'll display in more targeted searches.
Plural versus singular keywords
For example, should you use 'tennis shoe' or 'tennis shoes'?
In order to answer this question, you need to find out what your target visitors are actually searching for. It is highly likely that they will be searching for 'tennis shoes', after all who only wants to purchase a single 'tennis shoe?'
In reality there is no reason why you cannot target both and still enjoy a high ranking.
Should you target exact keyword phrases?
You can but it can be very problematic when targeting very specific keyword phrases. For example, a target of the phrase 'SEO website copywriter UK' is difficult, especially if your webpage has 200 words. It will mean that the keyword phrase has to appear six times for a keyword density of 3%. Now, if that were a single keyword there would be no problem and the keyword won't be noticable to readers. However if there are 4 words in a keyword phrase it will be more noticable, and you will be seen as spamming.
Another difficulty is that exact keyword phrases are difficult to incorprate into your webpage copy naturally.
Fortunately, however, you don't have to actually target the exact phrase. All you have to do is simply target the individual words. So instead of repeating 'SEO website copywriter UK' six times, you can repeat the individual words SEO, website, copywriter and UK six times, and these repititions can appear anywhere on the page.
Using this approach means you will not have to sacrifice the readability of your webpage.
NB: There is a way you can use exact phrases in your web copy that will push your rankings up the indexed result. Find out what this method is at 'web-traffic.madeeazee'
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SEO Optimization Lesson #5
10 Tips On How To Build Link Popularity
Link Building is possibly the most frustrating and time consuming aspect of trying to obtain a high ranking on the search engines; However, it is still the trump card for higher rankings.
1. Create an article giving 10 easy tips on [insert your topic here].
2. Pages on good good article sites actually rank highly and send highly qualified traffic. Therefore it make sense to syndicate an article at Ezine Articles, GoArticles, and iSnare etc
3. Create an SEO site, submit an article to any industry news site and write an article for submission to WebProNews.
4. Press Releases are also a good way to build link popularity. However it is important that you write a good, compelling and newsworthy release. Find out the name of journalists who cover your niche and email them a copy.
5. Submit your site to free and paid directories.
6. Join the Better Business Bureau.
7. Start a hub or a blog. Post regularly to it, add great content. A well written hub or blog is what gets the links.
8. Comment on other blogs. You may not get much direct search engine value, but if your comments are useful, intuitive, and relevant they can drive direct traffic. They also help to make a name for yourself so that other bloggers become aware of you, and start to read your blogs and link to them.
9. Exchange links with similar websites. It can be a little expensive but if you can afford to, it is better to create legitimate business partnerships and friendships rather than just to trade links with whoever is willing.
10. Use a pay per click campaign and buy relevant traffic This will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.
SEO Optimization Lesson #6
More Link Building Tips
When taking on the task of link building the simplest and most compelling method of marketing your website is to get everyone talking about it to the point that they share its link with others.
First of all think about your niche, and identify other sites in your category from whom you wish to attract links.
Next, create your content ensuring that it is relevant to your audience as well as the audience of the sites you wish to attract.
Offer to other webmasters the opportunity to share your content in exchange for them linking back to your site. For example the following are references of good quality, viral content that could attract links;
· A painter and decorator’s retail page explaining how to hang wallpaper that even a novice could do it.
· A commercial gardener’s list of the most photogenic beauty spots.
· A health insurance company’s weekly ‘medical experts’ video in response to questions submitted by members of the public.
This type of content is best placed in a blog. It not only encourages you to continue to produce quality content but it also gives incentives to others to come back to your site and share their content.
SEO Optimization Lesson #7
Jumpstart Your Search Engine Ranking With Free Link Building Directories
Continuing with the theme of link building a great way to jumpstart creating more backlinks to your website is to submit your business to numerous directories online. It's a great way to get your small business website recognized and on the map.
To help you get started here’s a list of top link-building directories.
These Directories are all FREE:
- Google.com - Google Groups
- Yahoo.com - Yahoo site explorer - siteexplorer.search.yahoo.com,
- Get Listed.com
Before you submit to the search engines you should first check to see if you are listed. Simple enter your website url into the search box and see what is revealed.
Easy Free Links:
Being listed in Directories will not only help you get more inbound links but will also bring in more quality targeted links. As a spin off it will also generate leads, adding to your business sales.
When adding your business to the directories make sure that you add it to the correct directory that relates to your specific niche. It makes sense to have your business listed locally as well as throughout the country and the world, so that when people are looking for you they can find your business. Inbound links from trusted online business pointing to your site will give you recognition and build-up trust from users. It is like having people say, 'If Google recommends them, they must be good!'
Remember to come back for Lesson 8. Why not subscribe to this hub and you won't miss the next instalment.
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SEO Optimization Lesson #8
Article Marketing And Getting Backlinks
Another method of getting backlinks pointing to your website, increasing your rankings in the search engines and driving targeted traffic to your site is through article marketing.
Through writing articles and publishing them via the top article directories, such as Ezine Articles, Helium, Suite 101, and Article Dashboard you can acquire backlinks to your website in an instant.
Article marketing is the darling of the search engines, they love articles because they provide information, exactly what the majority of people go online to look for.
What actually happens is that every time you publish an article you create a backlink to your site. You also receive direct traffic from the readers at the various directories and boost your rankings because the search engines have found your site from a link of a high ranking site. Fantastic!
So start writing your articles and get them published!
More article marketing information can be found at Info Search On SEO Tips/Article Marketing
SEO Optimization Lesson #9
Ongoing SEO Improvement
OK you’ve gone through the main SEO steps to improve your website ranking, you’ve assessed your current rank, identified keyword opportunities, optimized around your keywords and begun a link building campaign. Now it's time to check and re-check and continue to improve your SEO.
Here are a few tips for monitoring and continuing to improve SEO.
Set Up A Ranking Dashboard
It's a good idea to set up a ranking dashboard so that you can monitor your rankings. Setup your dashboard within a table 6x4, with headings that equal =
It is important that you monitor your dashboard regularly so that you know what is happening with your website ranking.
Experiment with Keywords
It's a good thing to keep a check on your keywords and ensure that they the best keywords you could be targeting to attract traffic that converts into customers. Test your keywords particularly if data on search volume, shows that another keyword would do better.
More SEO improvements tomorrow
SEO Optimization Lesson #10
More SEO Improvements
Maintain On-Page Optimization
It is essential to maintain on-page optimization alongside your keyword experiments. In addition you should not modify the content of any page without keywords in mind. By changing basic elements such as your page title or even on-page text can change your rankings so be careful when attempting to edit these elements.
Maintain a Focus on External Link Building
Regularly invest in link building. This is the foundation that will help your SEO like nothing else.
Continue to Look for Opportunities
Always be on the lookout for new opportunities. By constantly working to improve your SEO, your site itself will evolve. You may need to research new keywords or create new pages targeting different keyword families.
Implement these 10 SEO tips in your webpage creation and you are on your way to improving your ranking status on the search engines.
To your success