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10 SEO Tips for Backlinks

Updated on December 3, 2012

Have you tried increasing your website traffic to no avail? Have you tried every search engine optimization technique you know without results? Take the next step and use these SEO tips to build backlinks that work!


Backlinks are an important part of search rank

Having incoming, quality backlinks from reputable sites can boost the target site's rank in search engine placement.
Having incoming, quality backlinks from reputable sites can boost the target site's rank in search engine placement. | Source

Search Engine Optimization & Backlinks Go Hand-in-Hand

When it comes to search engine optimization (SEO), many website owners are aware of the importance of on-page SEO. Afterall, creating search engine optimized websites is often where the majority of resources and effort is directed.

But what about off-page SEO and building backlinks?

Off-page SEO considers how search engine crawlers value links, as well as the inter-connectedness of links from one website to another. Backlinks, the text links that are often underlined and in blue, are the backbone of the web, leading users from one web page to another as they are clicked.

Backlinks are a key component in the way search engines value a website and as such, should never be an afterthought!


How to Get Backlinks

Website owners should be aware that getting backlinks through backlink-building schemes and other shady methods is penalized by Google.

Developing a website that has compelling content causing others to link to it naturally is the single best way to get backlinks. These organic backlinks, whether from social sharing or other websites, with a variety of naturally occurring anchor text, can have a major impact on a site's page rank.


Note: Be sure to watch the one minute video by Google's Matt Cutts for an illustration of why compelling content matters.


Compelling Content Brings Organic Backlinks

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Additionally, tools such as:

  • article writing sites,
  • blogs, and
  • social media,

have given website owners the ability to easily take marketing matters into their own hands and create backlinks to their central, potentially money-making target website. These tools should of course be used judiciously to avoid search engine penalties. Social media is especially useful in this arena since people's willingness to share links can potentially generate a lot of additional organic backlinks.

As long as the source of backlinks is legitimate and relevant (not link farms), backlinks provide value to the target or destination website, increasing its rank in search engine results.

The following 10 tips for SEO and backlinks will give you insight into how to get the most bang for your buck for each backlink you create:


Backlinks, Anchor Text & Clicking

Keywords in anchor text not only help with target site's page rank, but are more likely to be clicked than URLs or general words like "click here."
Keywords in anchor text not only help with target site's page rank, but are more likely to be clicked than URLs or general words like "click here." | Source

#1 Backlinks should contain a variety of words.

Although we are not privy to Google's search algorithm, or any search engine's for that matter, many tests have been done and conclusions drawn that are well worth practicing. For example, the text link or anchor text matters.

The html code for an actual backlink looks like this, with the words "Text Link" being the words that can be clicked on:

<a href="http://www.hubpages.com" target="_blank">Text Link</a>

Link Text (anchor text) should:

  • contain a variety of text, sometimes with keywords or even the URL
  • use naturally occurring text
  • be concise - focusing on one idea


Avoid Link Text (anchor text) that contains:

  • generic text, such as click here or home


It should be noted that having many backlinks with the same anchor text may trigger a Google penalty. Again, this is another reason in favor of organic links that naturally have a variety of anchor text.


#2 The higher up the backlink is in the html, the better.

Links pass value to the destination or target web page and the higher up the backlink appears in the html code of the page, the more value it gives to the target page. For example, if you link identical text twice on the same page, targeting two separate pages of a target website, the target page that is linked to first is given more value than the second, all other things being equal.

If you think about it, the logic makes sense. If I want to convince you of something, I am going to present my best argument first. Why should Google be any different? It considers our first "reason" for following a link more weighty.


#3 Backlinks should be within the content of a page.

Backlinks located within the content of a web page provide much more value to the target page than if they are located in the sidebars or footer.


#4 The first instance of a backlink to an URL on a page is the only one that matters.

This is a case where quality is better than quantity, which, like so many things related to search engine optimization, is usually the case. In addition to the fact that a page overloaded with links to the same target just looks spammy, it is ineffective.

Say for example, that you have included five links in an article all leading to your money-making destination website. The only link that Google values is the first link that appears on the page to that particular URL.


#5 Backlinks on pages with fewer links give the target URL more value.

If a website has a lot of links on a single page, then the value each of these backlinks might add to its target website is diminished. Once again, quality over quantity is at play. While there is no known link density to avoid, it is always best to only include relevant links that add value to the content which surrounds them.


Google Webmaster Tools lets you see what sites link to your site.

There are many things that website owners can accomplish with Google webmaster tools, including:



#6 External backlinks are more weighty than internal links.

It goes without saying that all websites should have an internal linking structure, connecting all the pages within the site to one another. In addition to navigation though, website owners can also create some backlinks within their own content to their own pages. This is internal linking.

However, backlinks from external websites increases the ranking of the destination page more than internal links. While you cannot dictate the keywords that external websites use in the anchor text to your site, having clear and compelling content surrounding a single topic, makes it easier to get good backlinks from external sources.


#7 Backlinks from a unique domain matter more than a new backlink from a previously linking domain.

Let's suppose that site An already backlinks to your website in three different locations. Did you know that a new backlink from site B, a site that previously never linked to your website, adds more value to your website's rank than a new additional link from site A?

Backlinks from a variety of domains that are relevant to a website's content is one key to long term ranking.


#8 Links from relevant sites provide a lot of value.

Suppose you have a friend who has a website for his plumbing business and this friend offers to place a link on his website to your dog walking business. While this is a very kind gesture, it will not provide you with a relevant backlink. On the other hand, if you have a friend with a website for a successful dog grooming business then a backlink to your dog walking business would be beneficial.

The relevancy of the linking site to the desitnation site's content matters.


#9 Backlinks from trusted, reputable sites help destination sites.

Not only is site relevancy important, so too is a site's reputation; its trust factor. Perhaps you've seen terms such as trust rank, trust scores, and trust seeds. Backlinks from trusted, reputable sites pass more value to the desitnation site, than non-trusted sources. Google doesn't single out sites for trustworthiness like .gov or .edu, but these sites tend to have a high page rank because of the number of sites linking to them. Additionally, links from sites closer to the trusted seed may help search engine rank.

It's also speculated that a backlink from a less important page on a site with high trust rank, is more valuable than a backlink on a more important page (i.e. home page) on a site with a lower trust rank. This makes sense because the less important page on a reputable site may in fact have a higher page rank than the page rank of a non-reputable site's home page.


#10 Having a quantity of quality backlinks is best of all.

Having multiple, quality backlinks, especially from relevant and trusted sources, is key to increasing the target website's rank in search engine results.

Although a website owner can only control SEO and backlinks from their own articles, blogs, press releases, other websites, etc., it is important to write content where the topic is readily apparent. This will make it easier, a "no-brainer," for external websites to come up with keyword-rich backlinks to your website.

In summary, successful off-page SEO for backlinks is a matter of applying these 10 SEO tips for backlinks and working smarter, not harder.


Comments

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    • Flikflazak profile image

      Flikflazak 3 years ago

      Nice post. For beginners but also for professionals, always a good read - how to refine the backlink strategy.

    • seanpollardz profile image

      Sean Pollard 3 years ago from CA 95203

      @Ronakbhatia

      Its not that low quality link from Comments or Forum only don't work. The fact is that Low Quality links from any medium don't work.

    • ronakbhatia profile image

      ronakbhatia 3 years ago from Mumbai, India

      Some good points in there, ktrapp. After all the updates that Google has made, it is important to keep your backlink profile as natural as possible. Aim to get quality links from Web 2.0s. Low quality links from comments and forums don't work anymore and only do more harm than good.

    • profile image

      Ritesh Nishar 3 years ago

      Great tips. These tips from this hub will definitely help me in my blogging journey. Thanks.

    • georgescifo profile image

      georgescifo 3 years ago from India

      Without compelling content you will never be able to get back links. Thanks to sharing this hub.

    • yols-a profile image

      yols-a 4 years ago from Trinidad and Tobago

      same here great....

    • mayodmv profile image

      Jose Matalo 4 years ago from Philippines

      Very informative! I am having trouble building links nowadays since I got used to using blackhat methods. Yes, I evolved (as a linkbuilder) late but that doesn't mean I can't keep up, right? So thank you for this post! voted up!

    • ktrapp profile image
      Author

      Kristin Trapp 4 years ago from Illinois

      Absolutely, bestweddingspeach. That's why it's best to avoid all link schemes. I see Google even now has a link removal tool in case an unacceptable site has a link to your site.

    • bestweddingspeech profile image

      Larry Parmer 4 years ago from Sydney

      Great tips, but you have to admit that lots have changed after the penguing updates and that affected the way link building is done now

    • joym7 profile image

      Joy 4 years ago from United States

      Really impressive. You have elaborated it very well. if someone already known these but can't explain them. Useful for me and newbiews too.

    • ktrapp profile image
      Author

      Kristin Trapp 4 years ago from Illinois

      You're welcome shub09. Yes, the rank of the site with the links matter so links on trusted, reputable sites can be helpful to the destination site (see #9 above).

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      You're welcom emn. Happy to share SEO knowledge; every little bit helps.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Kathi - Personally, I think it's best to put your effort into creating content that is thorough and compelling so that readers choose to share it on their social networks or link to it in other ways - organic links in other words. I would stay away from all link farms, as they can hurt your Google rank. You may be interested in another Hub I've written: Google SEO Guide: Simple as Black and White: https://hubpages.com/community/google-seo-updates

    • Fossillady profile image

      Kathi 4 years ago from Saugatuck Michigan

      SEO can be a confusing subject, thanks for clearing some things up. I have a blog as well as hubpages and try to link them when the shoe fits so based on this article, I think I'm doing something right. Also, I thought I had to use backlinking farms like redgage? to get traffic and was dreading the time it takes. Would you stay away from them completely? Thanks for sharing . . . Kathi :O)

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Glad to help Sam.

    • profile image

      Sam Samson 4 years ago

      Helpful info...Thank you....

    • tekstardesign1 profile image

      tekstardesign1 4 years ago from Los Angeles

      Good information, it urged me to write my own hub. Thank you.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      tillsontitan - Thanks so much, for your comment and votes.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Cyndi10 - I know what you mean. The Internet is ever-evolving--always more to learn.

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      Sound information that anyone on the web can use. Nicely laid out and easy to understand.

      Voted up, useful, and interesting.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      dilipchandra12 - I think the best thing anyone can do to attract more traffic to their Hubs is (1) write about topics people search for, (2) give the Hub a search-friendly title, and (3) write content and include media that meets the needs of the searcher. When the reader's needs are met or exceeded then organic backlinking may result. Thanks for your comment.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      jainismus - I like that the Web is sort of a level playing field for website owners, big or small, and individual bloggers or writers--the same rules apply. Thanks for your comment and for sharing this Hub.

    • Cyndi10 profile image

      Cynthia B Turner 4 years ago from Georgia

      Wow. This is so concisely written, it should be of value to anyone writing on the web, from novice to pro. The more I learn, the more I need to learn. Great article.

      Take care.

    • dilipchandra12 profile image

      Dilip Chandra 4 years ago from India

      Very good tips, every tip perhaps will help me to get more traffic to my hubs :) Thank you

    • jainismus profile image

      Mahaveer Sanglikar 4 years ago from Pune, India

      Thank you for sharing these well explained great tips, which will help not only to website owners, but also to online writers and bloggers. Shared...

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Thanks Ed. Quality is definitely the name of the game when it comes being successful online...quality content, quality coding, quality design, quality marketing strategies, quality backlinks, quality everything.

    • Ed Sledge profile image

      Ed Sledge 4 years ago from Southern California

      Excellent article and right on target. Quality back links are a major part of any business websites marketing plan, or any monetized site for that mater. I bookmarked it and tweeted it.

      Thanks for a Great article.

    • adwires profile image

      adwires 4 years ago from India

      Excellent work this is quite informative for all thanks for share.

    • cam8510 profile image

      Chris Mills 4 years ago from Maple City, Michigan

      ktrapp, I have gone through some changes in my writing on HP. Some of my older things are still here, but much more is gone. Whatever still attracts some attention I leave up. I am slowly defining two or three areas of expertise which I have already begun to capitalize on. Yes, if all of my backlinks could come by way of people really liking and sharing what I write, that would be perfect. Thanks for your excellent input.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Thanks cam8510. I'm glad I could help. Just remember that the best way to "attract" backlinks to your own pages on the Web is by writing compelling content that people want to share on their social networks or link to from their own pages of related content - organic backlinks, in other words.

    • cam8510 profile image

      Chris Mills 4 years ago from Maple City, Michigan

      ktrapp, I've been writing on HubPages for a little over seven months. I first became aware of the word backlink a couple of months ago. I have not understood it very well, but I'm trying. Your hub has been very educational. I'll be reading it a couple more times so I really understand. Thank you for sharing your knowledge so freely. Voting up. We need a Simply Maaaaavelous icon.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      aykianink - Thanks. Certainly glad to help out.

    • aykianink profile image

      aykianink 4 years ago

      "...because documents may be more likely to be taken down or replaced/renamed," that was the logic I used. Higher probability of avoiding that problem by just using the main site. However, "But just do what's best for the user/reader..." is sound advice. Good stuff, K. Going to hit all the 'up' buttons now:-)

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      I'm not sure how it affects the site doing the linking; my best guess is that it probably doesn't matter all that much, as long as somehow the page containing the link is relevant to the website or content of a website page to which the link is targeting.

      The best thing to do when linking, as well as creating content, is to do what is best for the user. If it's most helpful for the user to be taken to the main page, then link to the main page. If it is more helpful to the user to be taken to another page, then link to that. Personally, I don't like to link directly to documents (unless I am in control of the documents) because documents may be more likely to be taken down or replaced/renamed, thus causing a broken link on your site. But just do what's best for the user/reader and what is natural and it should be a win-win situation for all involved.

    • aykianink profile image

      aykianink 4 years ago

      All of that was actually VERY helpful. Thank you. Now I must ask, does it work the other way around?

      For instance I recently wrote a hub that mentions bullying. Instead of using the website for the specific pdf, I linked to their main page. 'catstuff.com' if you will. Now, having read your response, I did them an injustice. But as it pertains to my hub...is it better or worse?

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      aykianink - Let me see if I can shed some light on your question. Keep in mind this is what I would do if it were me, based on what we know about Google and SEO.

      When it comes to Google, linking should be as natural as possible. If 50 different websites linked to your website, the link text would naturally be varied among the 50 different websites. Additionally the 50 different sites might also link to a variety of pages on your websites. Typically the inner pages of a website contain more content than the home page.

      So if the domain catstuff was yours and another website was linking to catstuff, the other website would naturally link to the page on catstuff that contained the most relevant information to their page (i.e. fakemice, healthytreats, etc.) So if a page on my website is talking about really fun toys for cats I would link it to your inner page catstuff.com/fakemice. I would not link it to the purchase page because that page may not have as much content since it would be for a single toy and not for a variety of toys listed on fakemice.

      Your catstuff website would get more link juice coming to it, for links coming from more authoritative websites like petsmart.

      Hope this helps.

    • aykianink profile image

      aykianink 4 years ago

      ktrapp, you're over a hundred comments at this point. I won't be reading all those comments. I really enjoyed your hub though. If you're not following this hub anymore then I guess I'll see you in the forums, but if you are:

      Say I wanted to link to one item...of...fake mice. This item is on catstuff.com

      Should I link to: catstuff.com/fakemice/purchasehere

      Or should I like to www.catstuff.com

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Frank - I know what you mean about being a good reminder. Sometimes even when we know things about SEO or whatever, it's always good to "hear" it again and maybe get back on track. Thanks for your comment.

    • FSlovenec profile image

      Frank Slovenec 4 years ago from San Francisco, CA

      Well thought with many good reminders all of which have value..thank you again

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      quibustrainings - Too funny, but I guess that was a mini-Hub in one of my previous comments. I just hate for people to feel intimidated at all by SEO, when it actually is quite logical.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      JMHolmes - I've worked in web design for a number of years, and what's great about HubPages is that you don't have to worry about the behind-the-scenes HTML coding and how it relates to search engines. If you just use the available tools and capsules, keeping the user in mind - i.e. what type of information do they care about, what words would they search for to find that information, etc. you'll be fine. You should take a look at some of the Hubs in The Learning Center. They may be very helpful to you.

    • profile image

      quibustrainings 4 years ago

      Again a nice Hub in comment area :)

      You're great ktrapp!

    • JMHolmes profile image

      Jennifer M Holmes 4 years ago from Canada

      that's awesome - I always thought there was some 'back-office' programming I'd have to do. thanks so much!

    • ktrapp profile image
      Author

      Kristin Trapp 4 years ago from Illinois

      Thanks JMHolmes. Every now and then I do write about SEO, You might want to read a Hub I have called: Google SEO Guide, Simple as Black and White, There's a good video on there by Matt Cutts from Google and you may find the information under 'User is King' helpful.

      But in a nutshell I would say,

      - write on topics people search for

      - write titles for Hubs in search-friendly terms (not cute or catchy)

      - use multiple text capsules with headings

      - make the page appealing to readers and easy to scan (no big blocks of text, use bullet lists, add images)

      - add captions to images (search engines index them too)

      - make compelling content (lots of images, maybe video, perhaps a poll) to give the user what they were searching for and to keep them on the page longer

      - make it original

      - don't forget to wrtite a descriptive summary, keeping in mind that a Hub's title and summary will be the first thing a user sees in Google search results, and can therefore affect click-through

      Best of luck to you.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      rajan jolly - You're welcome, hope this information is useful to you.

    • JMHolmes profile image

      Jennifer M Holmes 4 years ago from Canada

      Now if I could just figure out the basics of SEO in general! I am going to follow you in the hopes you've already written/or will write more about it. thanks!

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Nice to learn how one can use back links for SEO. Thanks for putting this down.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Dan - Thanks for letting me know. I'm glad to hear these backlinking tips are useful to you.

    • Dan Barfield profile image

      Dan Barfield 4 years ago from Gloucestershire, England, UK

      Great hub! Very clearly explained and full of useful information. I will be taking these words on board and putting them to use :)

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      Links within the content of a page and closer to the top are definitely thought to give more "link juice" to the target page.

    • Blond Logic profile image

      Mary Wickison 4 years ago from Brazil

      Very interesting. I didn't realize that position of the backlink was important. Thanks for that.

    • Learning in Life profile image

      Megan Sisko 4 years ago from SW Florida

      Amazing hub! I think I know everything I need to know about backlinks now. This is great!

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      You're very welcome. I hope you enjoy the HubPages community.

    • profile image

      quibustrainings 4 years ago

      Very Sequential, Great in-depth Tips, Well presented.

      Thanks ktrapp. I am new to hub community and I feel luckier finding such a wonderful hub.

    • ktrapp profile image
      Author

      Kristin Trapp 4 years ago from Illinois

      Thanks mperrottet. I'm glad you not only liked the tips, but appreciate you letting me know that it was presented in an understandable way.

    • mperrottet profile image

      Margaret Perrottet 4 years ago from Pennsauken, NJ

      Lots of good tips here. You present your information in such a clear, easy to understand manner. Voted up and useful!

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      andyglean - Tough to come by, but quality is always best.

    • MOS SEO Services profile image

      MOS SEO Services 4 years ago

      Thanks for the sharing….great....

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      Anuj 4 years ago from Mumbai

      Ya, you are right. I practise quality not quantity. I don't understand when people say that if you get backlinks from a 0 PR site it worthless. But remember even if site has O PR but is old and has one or two outbound link. I would go for it.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      You're welcome CraftyMcClever. I'm glad you learned something new about linking an SEO and glad to have helped you.

    • CraftyMcClever profile image

      Cecelia Kramer 4 years ago from Everywhere but mostly Cali

      It was very informative. I learned something new I didn't know or realize before. Thanks for the tips and I am sure going to think of you next time I need information. Thanks.

    • ktrapp profile image
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      Kristin Trapp 4 years ago from Illinois

      timewarnernc - Even though Google changes its algorithm, they really have never changed their goal which is to try and return to the most relevant results to a searcher's query. So any SEO techniques which are focused more on providing the best user experience and not what the website owner thinks is best for them, most likely will hold up over time. Trickery won't get a website owner anywhere long term (and probably not even short term anymore) with Google. Thanks for your comment. I'm glad to provide the information.

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      TRẦN CÔNG NGHIỆP 4 years ago

      nice tips !

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      timewarnercablenc 4 years ago

      very detailed info, thanks. unfortunately, search engines, especially google, keep updating their algo so maybe the 'rule' on link building will need to keep following their improvement.

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      binexxx 4 years ago

      Nice guides for SEO, But is this still effective even do the google update unto google penguine?

    • ShaamCA profile image

      ShaamCA 5 years ago from India

      Excellent tips ...these are really refreshing and useful , every blogger would like these kind of information and thanks for the informative article

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      shameemweb 5 years ago from India

      Most wanted information for new bloggers

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      boundarybathrooms - That's so true that you only get out of it what you put in. That's why I think a lot of effort should be put into the content (text, media, etc.) Thanks for your thoughts.

    • boundarybathrooms profile image

      Thomas Mulrooney 5 years ago from Colne, Lancashire, UK

      It's always good to get more tips about backlinks, so thanks for these!

      Personally I believe it takes a lot of time to build up a roster of quality backlinks, but like you said if the quality of the content is there then the organic backlinks should come eventually. At the end of the day you only get out of it what you put in!

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      You're welcome Angela - glad to help.

    • Angela Brummer profile image

      Angela Brummer 5 years ago from Lincoln, Nebraska

      Great information thank you!

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      ChristyWrites - You're welcome - Thrilled to know I was able to help you with some of your SEO needs.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Thank-you very much for such a useful hub! I have had questions about SEO and you answer so many of them here.

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      naimishika - I'm not sure what your purpose is for having so many blogs, but my best advice for backlinks is to write compelling content in order to gain organic backlinks. If you carefully read the 10 tips in this hub you will see that having a lot of links isn't even necessary and in fact can cause your sites/blogs to be penalized by Google.

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      Thanks Daily Visionar; good to know found this information to be informative.

    • profile image

      DailyVisionar 5 years ago

      Very informative- Thanks

    • ktrapp profile image
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      Kristin Trapp 5 years ago from Illinois

      mary615 - You're my favorite kind of reader. I love knowing that what I have written has helped and helped enough so that you want to read more. Thank you for letting me know that.

      Let me first answer your question with a question: Would adding that link to the pocket neighborhood's website enhance your user's experience? (Hint: Think about the user, not yourself as a website owner.)

      I think the answer to that question is "yes" and if it were me, I would have no problem including a link to that website in your content. If you take a look at a lot of my hubs I do something that a lot of people are afraid to do - link to trusted, authoritative external websites on whatever the particular topic is. I think it provides the reader with a better experience if they want to read more details than I am willing to provide.

      I know a lot of writers are concerned about losing readers if they click away but the thing is the Web is just that, a web, and Google does not expect our websites to be an island unto themselves. Plus, I believe it is helpful for SEO. The anchor text you use and the site you link to possibly let Google know even better what the content of your site is all about. And with better search engine placement comes more readers. When linking to an external site, however, I do edit the HTML to include "target=_blank" in the anchor tag (see example in hub). I don't do that if I link to another Hub of my own though.

      As a final note, the links left in comments are coded to be no-follow so they shouldn't hurt or help your site when it comes to SEO. I hope this helps, I may just have to write a Hub about it.

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      Mary Hyatt 5 years ago from Florida

      Everytime I read one of your articles, I learn something I didn't know before. When I get on, I can't get off. I just keep going from one of your Hubs to the other. I just get hooked!

      Would like to ask a question: I wrote a Hub about pocket neighborhoods. The owner of their website put the address for his website in my comments. Should I link to his website so people can read more about the subject? Thanks for this one, too.

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      Kristin Trapp 5 years ago from Illinois

      Thanks exthus. I hope these tips make backlinking less tedious for you. Remember,it's not about having a massive quantity of backlinks (Google will penalize for that), but rather having fewer, high quality backlinks.

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      exthus 5 years ago

      Great hub - voted up and shared :) Backlinking is a very tedious process! :)

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      Kristin Trapp 5 years ago from Illinois

      yougotme - Backlinking does not have to be a back-breaking process. It's not necessarily about volume, but more so about quality. I'm glad you like these tips. Thanks for your comment.

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      Renz Kristofer Cheng 5 years ago from Manila

      Another great hub by a great author! Thanks for all these tips. I'm now moving towards creating compelling hubs, thanks to you! :)

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      IronicDiscovery 5 years ago

      awesome thorough hub!

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      Kristin Trapp 5 years ago from Illinois

      Your welcome Kieran. I'm glad these backlink tips were of use.

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      Kieran Gracie 5 years ago

      Useful points, ktrapp. Thank you.

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      Kristin Trapp 5 years ago from Illinois

      Kieran Gracie - "No follow" links are not followed. But if I am curious as to what links on what web pages are do-follow or no-follow I take a look at the web page's source code. For example, if you look at the source code for Hubpages, links left by commenters within a comment are no-follow.

      Personally, I don't do much backlinking at all. I like to just try to write good enough content that it gets linked to organically. But at times I do answer questions on Yahoo Answers that relate to a topic I wrote about on HubPages. Any links I leave there are no-follow so they do not negatively or positively impact my rank whatsoever. But I do in fact get traffic from those links, which is my only purpose in leaving them in the first place - well that, and to provide a more complete answer to a question.

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      Kieran Gracie 5 years ago

      Good article, ktrapp, and thank you for this useful list of the most important aspects of backlinking. What is your opinion about 'do follow' and 'no follow' links? There seems to be much divided thought about these, mainly along the lines that Google does/does not pay attention to these instructions. Certainly it seems to me that most, if not all, forum and blog links are now 'no follow'.

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      Kristin Trapp 5 years ago from Illinois

      buycontent - I notice a lot of pages that don't follow point #4. The first instance of linking to a URL on a page is the only one that "counts." There is almost nothing worse than a page that backlinks to the same URL over and over using different link text each time.

      I like #5 too. A backlink on a page that has fewer links is more valuable than a backlink on a page stuffed with links.

      But I think all of these points regarding backlinks and SEO show that the quality of the backlink matters more than quantity.

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      Kristin Trapp 5 years ago from Illinois

      ShaamCA - Very true. A link from an relevant external site that is an authority site is quite valuable when it comes to SEO. Not all links are equal in the eyes of Google!

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      Kristin Trapp 5 years ago from Illinois

      DomainNameNews - When it comes to SEO and backlinks it is certainly better to work smarter, not harder. I'm glad you found the information in this Hub to be of value!

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      Kristin Trapp 5 years ago from Illinois

      ADayinMyLife1 - Thanks for letting me know that you found this SEO and backlink Hub informative, understandable and helpful.

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      Kristin Trapp 5 years ago from Illinois

      susanm23b - I'm thrilled to know you found this Hub helpful in your backlink improvement efforts. So many people just worry about having a large quantity of backlinks when it the quality of the source of the backlink that really makes a difference. Thanks for your wonderful comment.

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      Kristin Trapp 5 years ago from Illinois

      urmilashukla23 - I'm so glad this Hub was beneficial to you. Thank you for the compliment and votes!

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      buycontent 5 years ago

      I completely agree with your points #4 and #5. I see so many websites stuffing their pages with links to several pages or the same URL repeatedly in a single page. That looks so awkward and definitely gives a bad impression. Cheers!

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      ShaamCA 5 years ago from India

      As you said links from the relevant sites having less external links will give more value..

    • DomainNamesNews profile image

      DomainNamesNews 5 years ago

      I learned a lot from your hub! Thanks for sharing your valuable information with us.

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      Amanda S 5 years ago from CA

      Thank you so much for putting this information in a way I was understand. Very helpful and informative.

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      susanm23b 5 years ago

      This is a really great hub! You have explained and organized this complex subject so it is clear. Backlinking is something I am constantly trying to improve. Thanks for this very useful article. Bookmarking! Voted up!

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      Urmila 5 years ago from Rancho Cucamonga,CA, USA

      Thank God, I found this Hub. Very well written and lots of great information. You are such a great writer. Shared and voted up!

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      Kristin Trapp 5 years ago from Illinois

      blakequintero - That's great that backlinks on article publishing sites have worked for you. I hope these seo backlink tips bring you even greater success. Especially be sure to put keywords in the link text. Thanks for your comment.