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Should You Manage Your Own SEO?

Updated on January 9, 2014

Website Owners: Should You Handle Your Own SEO?

All businesses need a website which is fully optimised in order to attract and retain customers. It goes without saying that a highly ranked website for volume keyword searches will gain high volume visitor numbers.

The question for every business owner to address is: Should I handle my own SEO, or outsource it to a marketing consultant or agency?

Answering the following 6 questions will help you decide what's best for you and ensure your best chances of success.

Marketing Consultant
Marketing Consultant

6 Key Areas To Consider Before Attempting To Do Your Own SEO

These days all businesses are conscious of trying to save money - or at least, not to waste it.

It's a question almost every business owner will ask themselves at some point:

Should we handle our website Search Engine Optimisation ourselves?

What this boils down to in effect is whether:

You have the time and resources to carry out SEO properly.

You understand what needs to be done to attract top rankings for your identified keywords and phrases.

Your replies to the following questions can be used as pointers to help you decide whether you will optimise your website or blog yourself, or whether you should engage an SEO consultant or agency:

1. How much is an hour of your time worth to you currently?

Once you know what this figure is, it's worth getting some 'ballpark' quotes from prospective SEO experts to see whether using an outsourced SEO service might be a viable option for you.

2. What 'sacrifices' from your weekly workload could you reasonably make?

How will you juggle current duties within your weekly schedule in order to make room for SEO? Or perhaps you intend delegating this responsibility to a member of your team, in which case, what aspects of their current workload can reasonably be sacrificed to make room for SEO activities?

3. How much do you understand about SEO processes?

Are you able to grasp the fluid nature of SEO by keeping on top of algorithms changes and so forth? Many businesses have unwittingly seen their websites plummet overnight for falling foul of Google and the like.

4. Can you grasp basic HTML?

Fair enough, you won't need to be an expert coder, but you will need to understand the essentials: adding meta tags to content, inserting page links, renaming images and formatting text so your site is SEO-friendly.

5. Can you write compelling copy?

Being able to write compelling copy that people will want to read and will derive value from is an essential element of good SEO. Remember you won't only be writing for your own website, but for ezines and article sites, PR purposes and authority blogs too. You will need to be able to produce (and publish) a constant stream of keyword-rich content in order to boost your search engine rankings.

6. Do you have the tools with which to analyse your SEO performance?

Having the right tools to set up your SEO strategy and measure your website's performance is essential. As is being able to interpret Google analytics and other reporting tools, so you are able to constantly 'tweak' your SEO activities to ensure that your efforts are delivering the results you need.

There is little point in having a business website if prospective customers don't know you exist. Not optimising your website fully is akin to pitching a refreshments hut in the middle of a deep forest without telling visitors where to locate it.

Also bear in mind that SEO is not a quick fix 'one size fits all' solution - it's something that needs to worked at - continuously.

And finally you should ask yourself:

Would grappling with SEO amount to good use of my time? Or would my business be better served if I could free up more time through outsourcing to a reputable SEO marketing consultant?

Linking
Linking

10 Simple Steps For Creating An Effective Link Building Strategy

Does the phrase "link building" bring you out in a cold sweat?

Is it something you'd rather put off 'til another day? Another year, perhaps?

Seeing as this process is regarded as a crucial element of Search Engine Optimisation, which doesn't look like disappearing over the horizon anytime soon, website owners have a straight choice between doing the work themselves, or utilising the services of a reputable marketing company or competent freelancer. After all, there is little point in commissioning a website if you do not intend to promote it.

Here are 10 Simple Steps to Kickstart Your Strategy:

1.Create interesting articles of between 400-700 words and post them on your website or blog. What to write about?

'10 Simple Steps' . . . '10 Myths About' . . . '10 Experts in the Field Of' . . . type posts are great for encouraging debate and sharing on social networking sites.

2. Syndicate your article to established article sites such as Ezine Articles and Go Articles. These free posting sites can deliver targeted traffic to your website or blog, but be sure to familiarise yourself with the rules concerning formatting and permitted links.

3. If you belong to a trade organisation or local business group such as the Chambers of Commerce, it's definitely worth requesting a link from their site to yours.

4.Comment on other blogs within your industry, many of whom will allow you to include a web link within your 'signature', providing it doesn't amount to a downright plug for your latest product.

5. You do have your own blog, don't you? Great. Get it listed in free directories and websites like 'Best of the Web' (BOTW.com).

6. Video-sharing makes for fantastic juice. Ok, so you might not have the sequel to 'Gangnam Style' or the next Moon-walking Pony on your hands, but can you create something humorous, moving, or downright cute that might appeal to your audience?

7. People love pictures. And pictures are great for sharing, so they make brilliant link bait. The only problem is that the Google spiders can't read pictures, so be sure to name each of your pics individually. ('Jessie J performing at the V-Festival' makes more sense as a description than p=?1254). Including a narrative to 'storyboard' your picture spread makes perfect sense too.

8. Sponsor a local charity or kids footie team, or donate a prize to a community event. And if you currently sell on eBay, many charities will be willing to link to a particular auction and your website, if you intend donating the profits to them.

9. Ask your suppliers to provide a link to your site from theirs (this benefits them too in terms of increased sales potential).

10. If you intend doing your SEO in-house, but you are not sure where to start, consider hiring a marketing company to show you the ropes and help you plan a workable strategy for the next six months.

So as you can see, this doesn't have to be unnecessarily arduous, though it does need to be consistent. If you don't have the time, energy or resources to devote to doing this, then it's worth getting a quote from a reputable local or online marketing company.

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