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How You Can Use Social Media To Grow Your Business

Updated on December 20, 2012

Does social media really work?

So you have set up a facebook page, added a twitter account, created a blog and so far nothing has really happened. This so called social media boom seems to have resulted in nothing particularly exciting apart from this vacant space where everyone can see how unpopular your business seems to be. Not good.

So what are you doing wrong?

Getting your customers involved

Getting you customers involved in your social media bubble is the first and crucial stage. You want to get as many of your customers to 'like' your fan page as possible.This is for two reasons.

1. You now have a broadcasting station where you can communicate to your customers you can listen to them

2. They have effectively expanded your market by saying to all of there friends 'hey I like this business why not have a look yourself'

So how do you get them to join?

Here are the top ten reasons Consumers Like Fan pages on Facebook (According to CoTweet & Exact Target)

1. To receive a discount and proms

2. To show support for brand to friends

3. To get a 'freebie' (e.g, free samples, coupons)

4.To stay informed about company activities

5.For updates on future projects

6.For updates on upcoming sales

7.Just for fun

8.To get access to exclusive content

9.To learn more about the company

10.For education about company topics

The bottom line is to offer them something worth value.

Lets pretend that you are a dentist business and you want to get your customers to join your Facebook page. Instead of simply putting up a poster in your office saying 'like us on Facebook at' try something more provoking like 'like us on facebook and get 30% off at your next check up at'.

Sure you are going to lose out financially but in the long run you have expanded your market and now have a platform for vital market research.

Learn from the Social Media Genius

Cant afford discounts or promos?

Ideally you will offer a discount because this is what will get people talking! But if you cant think carefully about how you present your invite to your customers.

Try adverts that make people interested, using the dentist example again instead of using the classic:

Like us on Facebook/mydentist

Try join the conversation at Facebook/mydentist

The more inventive you can become the more followers you will recieve.

Listen and Respond

Once you have got your customers to join you on facebook, you need to keep them happy and still liking you!

Spend time responding to comments on your facebook page and most importantly quickly respond to the negative ones. Everything is now public and your reputation is on the line so respond to in a professional manner showing all of your other customers that you take on board what they are saying. (Never delete them)

Also respond to the positive ones showing that you care what your customers think and feel. This can be with a simple expression like 'thank you' or 'glad we could help'.


Twitter has many of the same rules as Facebook regarding listening and responding. However it is also very useful to find new potential clients. You can search the hashtag option and find keywords related to your business.

For example lets pretend your a golf company selling top quality equipment. You could search the hashtag 'great day for golf' and find thousands of golf tweets. You will quickly stumble across something like this:

Golf Tweet


Now resist the urge to advertise your equipment and simply say 'have a great day'. By doing this you have caught this persons attention and exposed your brand to more people, potentially leading to more customers.

Become an expert yourself

I have only touched on this huge topic of social media and the best way to be more successful using it is to learn about it. Here is The New York Times and USA Today Bestseller: Likeable Social Media that I have read and highly recommend (author of the video also posted) which discusses different techniques you could use for your business.

Good luck!


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    • nightnight profile image

      nightnight 4 years ago from UK

      @sgbrown- Good luck on the facebook page thanks for voting :)

      @moonlake- glad you found it useful. Facebook is a great tool to use, I personally feel that you should be quite selective about which articles you share.

      @MomsTreasureChest- Thank you for sharing!

    • MomsTreasureChest profile image

      MomsTreasureChest 4 years ago

      Great advice, thanks for sharing!

    • moonlake profile image

      moonlake 4 years ago from America

      I'm terrible about facebook I never put my hubs on there. I know I should do more. Great information. Voted up and more.

    • sgbrown profile image

      Sheila Brown 4 years ago from Southern Oklahoma

      Great information. I need to work on my facebook page. I started it and never really finished. Glad you reminded me! Voted up and useful! :)

    • nightnight profile image

      nightnight 4 years ago from UK

      @ Lee Tea- Thanks for the advice! Got the award :)

      @ Faith Reaper- Glad you found it useful. Ha! Thanks for the extra comments!

      @CloudExplorer- Really appreciate all of the feedback! Thanks for sharing

      @bdegiulio- Thank you, loving it already!

      @L.L. Woodard- Glad you enjoyed it. Thanks for sharing!

    • L.L. Woodard profile image

      L.L. Woodard 4 years ago from Oklahoma City

      I enjoyed reading the information you've provided here about ways to improve my use of social media. I have to admit, my use of what is available online is my biggest pitfall.

      Great hub; voted up and Shared.

    • bdegiulio profile image

      Bill De Giulio 4 years ago from Massachusetts

      Great stuff. Welcome to HubPages.

    • CloudExplorer profile image

      Mike Pugh 4 years ago from New York City

      I think you have captured a fraction of the secret of the new online world today, which has vastly changed since the years of the pop up website era, and when spammers, and only viral marketers reined victory over the web.

      Google has initiated much needed high scale quality control measures on the web, and so has most of the social networking, and social bookmarking locations on the web today, and it serves them spammers right, to lose their fraudulent positioning on the web, but it also makes it ever so harder for the true small business minded person like most of us freelance writers to take off digitally, and so this hub of yours was truly imperative to write about NightNight.

      I see why it was awarded as a Rising Star here on hubpages, and its because you are aware, and knowledgeable of much of what it takes for us online business owners to survive today pretty much. It definitely wakes balance, refocus, skills assessment, feedback to our clientele, and all that you have written here, and yes social media understanding, acknowledgement, as well as kindness in our professionalism as we communicate.

      You'll see that many of my hubs express such a premise, and its the only way to make it today in terms of effective fair business practiced is concerned online for sure, others may try to cheat, but in the long run the people who do the right things by others, will tend to live longer & prosper.

      Awesome Stuff! thumbs up and getting shared everywhere I can.

    • Faith Reaper profile image

      Faith Reaper 4 years ago from southern USA

      Very insightful hub here. It would seem that there would be some kind of identifying mark to show this won an award, even if it only has five comments, well six, including mine. Very interesting. Voted up, useful and interesting. In His Love, Faith Reaper

    • Ericdierker profile image

      Eric Dierker 4 years ago from Spring Valley, CA. U.S.A.

      great article and comments. There is a lot to learn, and when you do you need to update. Very dynamic. Thanks for the tips.

    • Lee Tea profile image

      Lee Tea 4 years ago from Erie, PA

      marketing rule #1 - it's easier to ask forgiveness than permission :) voted up - keep on!

    • nightnight profile image

      nightnight 4 years ago from UK

      Thank you :) I'm still learning about it…. It's a massive topic!

      (I would appreciate if you liked this article, to vote for this article in the hub nugget business and employment section)

      Hope your allowed to do this if not I will delete my comment!

    • Kaili Bisson profile image

      Kaili Bisson 4 years ago from Canada

      Excellent Hub. Voted up. I am new to social media and any info I can get is good info at this point :-)

      Welcome to the HP community.

    • MomsTreasureChest profile image

      MomsTreasureChest 4 years ago

      Terrific hub, welcome to HubPages!

    • nightnight profile image

      nightnight 4 years ago from UK

      Thanks for your comment. Yes it does take a lot of time to organise and get going but once you do build a big network of people it can be really worthwhile. It looks like your on track! Keep up the effort and I promise you will see results. If you need any specific advice feel free to PM me, I plan to be covering this topic in more hubs to come. All the best.

    • Lee Tea profile image

      Lee Tea 4 years ago from Erie, PA

      Yeah...still chippin' away at it all. I am actually, at this very moment, mapping out all the social media I use and what they do, so I can figure out what to post where. I have a website that sells my products, informative articles on HP, a facebook for my business and now a twitter account. It's overwhelming. Working it a little everyday, really hoping it's not all in vain. Thanks for writing - caught my attention.