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Make your Handmade Products Stand Out! Using Creative Packaging

Updated on February 5, 2017

How can you make your products look special?

There are some easy and creative ways to make your handmade products different from the rest at festivals or shows and make a special surprise for customers ordering your products. This lens is all about using creative packaging to make your creations stand out from the crowd and make them memorable for your customers.

How much time and effort you want to put into your packaging is totally up to you. You can quickly create simple stylish packaging or spend more time creating something totally customized to your business.

Why Is Creative Packaging Important?

You are competing with not only other producers of handmade products but with mass produced items. Your handmade products are more expensive than those from a factory assembly line, but, for very good reasons. The extra time, effort, and expertise (not to mention passion) that goes into handmade products are what make them worth the extra price to your buyers. Your packaging needs to reflect this care, effort, and passion.

Here are a few general tips:

  • Include photos of your packaging in your shop, let your customer know how their items will arrive.
  • Plan your packaging ahead of time and keep all your packaging materials organized in one place (I just use a large box).
  • Any tools for your packaging like scissors, rubber stamps, paper punches, etc. should also go in the box.

Packaging Interview

Interview I gave on packaging, craft shows, and Etsy.

Customizing your Hang Tags & Display Cards

Instead of basic white price tags or stickers try making your own creative tags or have some printed for you. The same goes for the little hanging cards for earrings.

Ideas for making your own tags

  • Print tags out on colored cardstock.
  • Use big shape punches to create fun shapes for your tags.
  • Use colorful ribbon, yarn, or embroidery floss to tie your tags on.
  • Add beads or tassels to the tag for added decoration.
  • Emboss the tags.
  • Add color with markers, colored pencil, or watercolors.

This is a tag I used to use (redesigned them a few months ago). Not only do they have my business name for my customer but they also have my contact info, background on my creations, and how to care for my polymer clay creations. I think the glass bead on each adds a nice touch.

You can use these same tips to create custom earring cards as well. The Handmade Business Blog has this post on how I made mine.

Giving your customers something to keep their purchases in is a very helpful touch that they will appreciate. But instead of a plain bag or box give them something special. Try some of these ideas for making your gift bags and boxes stand out.

Spicing up gift boxes.

  • Use custom printed stickers
  • Or a custom rubber stamp
  • Sign them
  • Add ribbon around the edge
  • Decoupage vintage clipart onto them
  • Add a charm or button on top
  • Use ribbon or cord to make a carrying handle
  • Draw or paint on them.

Embellishing gift bags

  • Add beads to the drawstring
  • Print out your logo onto iron-on transfer paper and iron the design onto the bag
  • Screen print your bag. Here is a DIY screenprinting tutorial
  • Sign the bag using fabric markers
  • Use iron-on transfers or applique
  • Add a hang tag to the bag.

Try making your own bags and boxes!

Earrings packaged in small plastic bags with colored cardstock backing and labels printed with my business name. You can also see my new tag and examples of the different fabric bags I use.

More Packaging Ideas

Recently I began packaging some of my jewelry differently. While I still packaging most of my jewelry in organza bags I also package some in plastic bags with a printed fold over for hanging at craft fairs and other events. It's easy to do and looks very polished.

Custom Bubble Mailers

Bubble mailers are those cute little padded envelopes that are great for sending small items. They also work great as protective packaging for your small items sold at shows and festivals. 27 Things has a great tutorial for making your own cute custom bubble mailers out of colorful art paper.

Make Your Own Bubble Mailer Tutorial

Alternately you could cover pre-made mailers with wrapping paper, add a custom sticker, or rubberstamp of your logo to one. You can even order bubble mailers in bright or metallic finishes.

Other Easy Ideas

Try incorporating some of these into your packaging.

  • Instruction or care sheets. Make these colorful as well as useful.
  • Custom rubber stamps.
  • Use embossing powder to give your stamps some added impact.
  • Custom stickers (you can buy sticker paper for printing them at home)
  • Business cards. Include one or two with each purchase.text
  • For jewelry makers make custom earring and pin display cards.
  • Ribbons are always an easy touch.

Things to avoid in your packaging.

  • Inconsistent. Keep things looking consistent, I don't mean everything has to be the same, but the style and theme of your packaging should all have a similar feel.
  • Inappropriate. This should be easy, make the product and packaging match. If it's retro styled give the packaging a retro look. If it's Victorian don't put it in a tied-dyed box.text
  • Unprofessional. If you're here I'm sure your not planning to just slap something together quickly. Make sure glued items don't have edges sticking up, corners aren't ripped off tags, all text is correct and spellchecked.

Presentation at Art and Craft Festivals

Festivals and shows are a great opportunity to put your packaging ideas to the test. Don't hide all your packaging away in a box behind the checkout area. Put out a little display to show your customers exactly what they'll gets when they purchase one of your products.

Keep it fresh! Rethink your packaging regularly and how it fits into your brand.

Updating my Packaging

When I first wrote this lens a few years ago my packaging looked much different than it does today. You can see some of the differences in the pictures but they are still a bit different to what I currently use. I reconsider my packaging on a regular basis and think about what I can do to make it better and more in keeping with my current branding.

Currently my cephalopod jewelry is sent out in an organza gift bag in a color that compliments the piece, colorful tissue paper, a shipping box that is rubber stamped with my logo, a brochure with care instructions, a business card, and a coupon. You can see the photo below shows what it looks like.

Pen a Message - Leave your comments or questions here.

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    • profile image

      ajkzjskj 

      13 months ago

      lol lol lol lol lol

    • fathomblueEG profile image

      fathomblueEG 

      4 years ago

      What a beautiful lens. You are a true artist and your creativity inspires us all. Keep up the amazing work you do.

    • Jim Houston profile image

      Jim Houston 

      4 years ago from Wilmer, Alabama

      Excellent. Packaging can make or break a product and is as important as the product itself. Great lens.

    • Invoiceberry Team profile image

      Invoiceberry 

      5 years ago from London

      No matter what you do, packaging is always very important. people care about the presentation whether it's food, website, product etc.

    • minpinmojo76 profile image

      minpinmojo76 

      5 years ago

      Great info, packaging is often an overlooked feature. great lens

    • profile image

      anonymous 

      5 years ago

      That 's awesome . Thanks for ur useful information :)

    • Erin Mellor profile image

      Erin Mellor 

      5 years ago from Europe

      @socialcx1: Professionally crafted packaging really does make a difference, and I'm sure makes products more attractive so will more than pay for itself. Great resource.

    • socialcx1 profile image

      socialcx1 

      5 years ago

      I think you have done a fantastic job here. Thanks

    • seodress profile image

      seodress 

      5 years ago

      Um awesome!!!

    • Pinasheart profile image

      Pinasheart 

      5 years ago

      Thanks for all this lovely information!

    • larrybla lm profile image

      larrybla lm 

      5 years ago

      Placed in my favorites. Resourceful information.

    • pauly99 lm profile image

      pauly99 lm 

      5 years ago

      Good ideas. I make custom pens and it makes sense that the packaging is unique as the product. Heck, the packaging could sell the product.

    • profile image

      anonymous 

      5 years ago

      packaging adds value.... to the product...

      www.jankioiltools.com

    • profile image

      anonymous 

      5 years ago

      We offer creative packaging design through sustainable packaging, eco-friendly labels, and tree free promotional stickers. Let me know if we can help! Michonne@distantvillage.com | www.distantvillage.com

    • myzone2012 lm profile image

      myzone2012 lm 

      5 years ago

      This is an awesome lens. thank you for sharing

    • profile image

      TravelEase 

      6 years ago

      Creative handmade products and equally impressive packaging. You can go into business with these great ideas.

    • microbio profile image

      microbio 

      6 years ago

      Love this lens, very simple and creative ideas that can be done with a small budget. I use hang tags as business cards myself :)

    • profile image

      anonymous 

      6 years ago

      Best squidoo i have ever read!! thank you

    • Freestuffer LM profile image

      Freestuffer LM 

      6 years ago

      Love this lens! I have a business and nice packaging really attract customers. Thanks for sharing

    • profile image

      anonymous 

      6 years ago

      Lovely ideas. Thanks for this lenst :)

    • loveirishcrafts1 profile image

      loveirishcrafts1 

      6 years ago

      Thanks for the useful tips...I have the pleasure in stocking goods from some of Ireland's finest traditional crafters and its so important to get my packaging right and in keeping with their goods...I will be exploring your lens more

    • profile image

      handcrafted-coolery 

      6 years ago

      Thanx for this lens it is very helpful

    • homesweethomebi1 profile image

      homesweethomebi1 

      6 years ago

      This is great detailed information for someone who makes and sells handmade items.

    • profile image

      jimmyboy88 

      6 years ago

      very creative ideas

    • profile image

      anonymous 

      6 years ago

      Very nice lense :)

      Thanks for sharing it...

    • profile image

      Elastara 

      6 years ago

      Hi Sheryl, I got a friend who asked me if there is anywhere she can buy jar necklace. I gotta give her this link so that she can check it out ;). You are very creative, keep it up :).

    • Alessandro Zambon profile image

      Alessandro Zamboni 

      6 years ago from Italy

      Lovely lens! I was searching for some ideas to package my handmade candles, and this page gave mo so much ideas I could start to give value to my objecs.

      Thanks so much, three thumbs up :)

    • Sheryl Westleigh profile imageAUTHOR

      Sheryl Westleigh 

      6 years ago from Maine

      @skegnesslad: I've never thought of it that way. Since my products are handmade they do change over time as I've become a lot more skilled in all areas of making and my packaging reflects that gradual improvement.

    • profile image

      pmeonlinesolutions 

      6 years ago

      I wish I had read this article last month when I was traveling. lol Very good lens and thanks for the ideas. I will try one of these on my next rip when I bring back lots of fish and shirts.

    • profile image

      diesel54 

      6 years ago

      As a packaging engineer myself you are definitely on a good road here. A lot of people are unaware of the importance of packaging.

    • skegnesslad profile image

      skegnesslad 

      6 years ago

      Great Lens and I know all too well that changing your packaging designs slightly over time makes people think they're buying a new product or the product inside is slightly different. Therefore tricking people to buy your product.

    • kiratalley profile image

      kiratalley 

      6 years ago

      What a great idea for putting crafts to good use!

    • Joy Neasley profile image

      Joy Neasley 

      6 years ago from Nashville, TN

      Thank you for the great ideas.

    • profile image

      VladimirasRiabcevas 

      6 years ago

      Nice lens!

    • profile image

      anonymous 

      6 years ago

      great lens, squidliked, G+1 and pinned.

    • PatriciaJoy profile image

      PatriciaJoy 

      6 years ago from Michigan

      Blessed by a Squid Angel. These are great ideas. Thank you.

    • profile image

      JesusDensford 

      6 years ago

      Great ideas here indeed. Thanks!

    • JonoAdams profile image

      JonoAdams 

      6 years ago

      Interesting read, thanks for sharing!

    • profile image

      KarlHarer 

      6 years ago

      Thank you for this lens. Some very good ideas here! :)

    • profile image

      Dianeyp LM 

      6 years ago

      These are great ideas. Good decorative packaging also works well for displays. I displayed crafts in a craft store and was not selling much until my daughter changed the way they were displayed with better packaging and sales doubled. It does make a difference. Great lens!

    • profile image

      mouse1996 lm 

      6 years ago

      Very good ideas here. I make my own baggies for my products and I want to get a little creative for what I will put the products on. This gave me some great ideas.

    • profile image

      koukatn 

      6 years ago

      thank you,well done

    • profile image

      DMVAgent 

      6 years ago

      Very informative lens. Will watch more of this. :)

    • steph-naylor profile image

      steph-naylor 

      6 years ago

      Thanks for sharing Lens! It was very interesting!

    • web-writer lm profile image

      web-writer lm 

      6 years ago

      Hi Sheryl, I was looking for this. Thanks!

    • profile image

      ChrisClark1 

      6 years ago

      interesting I would have to say. Nice work

    • profile image

      expertseofrance 

      6 years ago

      thanks for all the tips! it's really helping me out!

    • profile image

      EmergencyPrepar 

      6 years ago

      I do think creative packaging is a HUGE part of marketing. You can have a great product but if the packaging is lacking, your item may not sell. Great lens.

    • profile image

      freshAPS 

      6 years ago

      Creative and basic ideas, love the post. It's always good to know how to market yourself and make anything differentiate from its competitors

    • AcornOakForest profile image

      Monica Lobenstein 

      6 years ago from Western Wisconsin

      Great suggestions! Thanks.

    • makeupbrush profile image

      makeupbrush 

      6 years ago

      Great ideas!

    • profile image

      sihemkhalil 

      6 years ago

      Blow me away!!!

    • makemoneyonline5 profile image

      makemoneyonline5 

      6 years ago

      Love your ideas, really nice lens :)

    • profile image

      stargoldteam12 

      6 years ago

      Great lens. I like it.......

    • Millionairemomma profile image

      Millionairemomma 

      6 years ago

      I really love your ideas!

    • profile image

      fashion-mayhem 

      6 years ago

      Brilliant Lens, I have added your lens Url to my blog

    • gemmawild profile image

      gemmawild 

      6 years ago

      Hi Noadi, after reading this helpful lens and spotting your unusual sealife jewellery, I added you to my I Heart Handmade Jewellery lens =)

    • JoyfulReviewer profile image

      JoyfulReviewer 

      6 years ago

      Nicely illustrated tips and ideas ... a very helpful resource for anyone selling physical products at arts and crafts shows, etc. ~~Blessed~~

    • themeanviolets profile image

      themeanviolets 

      6 years ago

      Great ideas and Beautifully Packaged Lens :-) You have some darling pieces as well! Bravo!

    • BestRatedStuff profile image

      BestRatedStuff 

      6 years ago

      Great advice, like the ideas you show here.

    • profile image

      anonymous 

      6 years ago

      wonderful lens...great advice!

    • profile image

      anonymous 

      6 years ago

      You have so many excellent ideas here. I do love to receive gifts in small handmade boxes and bags. It shows the giver has gone that extra mile and had good thoughts about the receiver too.

    • profile image

      aarulved 

      6 years ago

      wow your lens is superb

    • profile image

      DotComBusted 

      6 years ago

      Handmade products always stand out in my opinion. It brings something personal to the table. Excellent work. Everything handmaded is good. I don't really like automation...

      Please visi my Just Been Paid lenses too...

    • mistyblue75605 lm profile image

      mistyblue75605 lm 

      6 years ago

      Also, congrats on the purple star!

    • mistyblue75605 lm profile image

      mistyblue75605 lm 

      6 years ago

      I enjoyed the lens and ideas!

    • mistyblue75605 lm profile image

      mistyblue75605 lm 

      6 years ago

      :)P

    • profile image

      cristina-sokolowski 

      6 years ago

      SO helpful!! Thank you!! :)

    • infiniti99 lm profile image

      infiniti99 lm 

      6 years ago

      I know exactly where to send my kids.Excellent crafting source.Thank you for sharing

    • OhMe profile image

      Nancy Tate Hellams 

      6 years ago from Pendleton, SC

      This page is an excellent resource for crafters!

    • Frednun1965 profile image

      Fred Alb 

      6 years ago from Uruguay

      Congratulations!! very good and informative lens.

    • ephemerania lm profile image

      ephemerania lm 

      6 years ago

      Clever ideas !

    • elsiesflat profile image

      elsiesflat 

      6 years ago

      Another great an informative lens for us Etsy sellers. Thanks again.

    • profile image

      anonymous 

      6 years ago

      thank you so much for this lens... i was searching diy packaging for baby bow crafts and here you are...

    • profile image

      anonymous 

      6 years ago

      Very cool... I like it...

    • profile image

      anonymous 

      6 years ago

      thnks...nc for u'r lens...

      like back..

      please

      :)

    • profile image

      AndieDee 

      6 years ago

      Wow, really nice. The packaging can be so nice.

    • rob-hemphill profile image

      Rob Hemphill 

      6 years ago from Ireland

      Great tips on packaging - the devil is in the detail, and you sure have it!

    • profile image

      brynimagire 

      6 years ago

      Great great package! nice lens.

    • Close2Art LM profile image

      Close2Art LM 

      6 years ago

      very cool packaging! Blessed

    • goo2eyes lm profile image

      goo2eyes lm 

      6 years ago

      your packaging tips can really help. i am familiar to the gift bags. angel blessed.

    • profile image

      Skylermeyer2012 

      6 years ago

      Hi Noadi, Your lens is really informative and useful especially to those who wants their business to stand out among the others by using Creative Packaging.

    • profile image

      anonymous 

      6 years ago

      One of the best lens I ever read.You gave me some ideas to implement in my business. Thank you very much. http://www.mbmsoft.com

    • Hagglecoins profile image

      Hagglecoins 

      6 years ago

      Great lens, my kids will love helping me with the stamping project!

    • profile image

      JZinoBodyArt 

      6 years ago

      Fantastic lens! My favorite purchases from Etsy had really thoughtful packaging. I also love when sellers include a little thank you note. It makes me, as a buyer, feel appreciated. :)

    • profile image

      JollyJ 

      6 years ago

      Love this, great Lens :)

    • profile image

      krislindahl1 

      6 years ago

      Great Lens! Nicely presented with lots of info!

    • BetsiGoutal1 profile image

      BetsiGoutal1 

      6 years ago

      Love this, what a fabulous source of ideas!

    • profile image

      CrazyIM 

      6 years ago

      Very informative lens. Thanks for sharing.

    • profile image

      karanlugani 

      6 years ago

      Great lens. Packaging matters and presentation of packaging should not only be good but be great.

    • profile image

      merinaau 

      6 years ago

      Nice ideas... people can improve their ideas by the help of your lense, thanx.

    • profile image

      eternaljoi 

      6 years ago

      Great lens! I sell Young Living Essential Oils and the information you have provided will be a great asset to my business. Thank you again! :-) http://eternaljoi.com

    • MelonyVaughan profile image

      MelonyVaughan 

      6 years ago

      Great ideas! I'll be forwarding this lens to a friend of mine. She'll love it!

    • joekoeman lm profile image

      joekoeman lm 

      6 years ago

      Very inspiring. Thanks for the information.

    • profile image

      starzraven 

      6 years ago

      Nice packaging ideas! :)

    • profile image

      adyculi 

      6 years ago

      Lot of good infoirmation . thanks.

    • profile image

      giftedgirl 

      6 years ago

      Love all the information! I am big or great packaging and branding. Thanks for sharing!

    • Rebeljohn profile image

      Rebeljohn 

      6 years ago

      Very nice work thank you for posting

    • profile image

      nikyweber 

      6 years ago

      thank you for sharing nice lens!

    • profile image

      myamya 

      6 years ago

      Awesome lens! Thanks for the info

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