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How to Use Google Base

Updated on January 12, 2015

Kick Up eBay Sales with Google Base

So you'd like to kick your sales up a notch but don't know how? After you've already optimized your eBay listings by completing the checklist below, you're ready to move on to download the Google Store Connector.

If you don't have an eBay Store, Yahoo Store, or an osCommerce Store, you can still upload your items to Google Base. It's easy! All you have to do is create a feed. See instructions below! The Google Base Store Connector can easily increase sales, traffic and overall exposure with just a few minutes work.

Update: Google Base is no longer in existence. The Google Store connector is now defunct. If you'd like to promote your Ebay store or other estores, please keep reading for some ideas, or visit

More eBay Seller Help Lenses:

A To-Do List for eBay SEO

Search Engine Optimization

If you're an eBay seller, there are some things you should be optimizing to make sure your storefront is worth checking out.

Here's a checklist of things every eBay seller should be doing!

  • Crisp, clear pictures that are large enough for users to see
  • An "about ME" page for information about you as a seller
  • A clear description of what your store is in the header of your store
  • A good logo that will brand your store and make you recognizable
  • A clear layout of all of your policies in each and every's as easy as a click of the "sell similar" button or a quick copy and paste!
  • Excellent keywords in your item titles that buyers can find...use all of the characters you can!
  • Your knowledge of the products you are selling displayed somewhere in your store...whether you have to link to it in every listing, or create a custom page in your eBay store
  • A customized "My World" page...think people don't see it? Think again! They do. Google your user ID and see what comes're my world page!
  • A product you are proud of selling!

Set up a Google Account

Connect with Google

Okay, now you're ready to download the store connector! First, set up a google account if you do not already have one. It's free, don't worry. Head over to

"Download the Google Base Store Connector"

and Click "Download Store Connector." Click "Run." It will ask how you want to get your items from a drop down menu. Click "eBay." Below, it will ask for your eBay user ID and password. This will take you to a page that will show all of your store categories.

Publishing your Items

Copy over your eBay or web store items to Google Base

Click "Copy items from my store. From there, Google will ask for your Google account name and password. This has never created any problems that we are aware of, and generates a token to login to your eBay account just the one time that you permit to upload your items. You'll log in, and once again, you should be asked to confirm the source of your items by typing in your eBay user ID and log in. A pop up may come up explaining what is going on, which you can close. Click "Publish Items to Google Base" and your items will slowly start to be uploaded to Google Base. This may take a few minutes depending on how many items you have. You will also find that some items may "fail to be published." These are usually your auction and fixed price format items and will always fail to be published. However, your store inventory should upload.

Learn More About Google

Google is ever changing. Read up on the newest Google books to get your store search engine ready!

It's Not Just for eBay!

You can use Google Base for any type of e-commerce website, like CafePress, Amazon, eCrater, Zazzle, or your own personal website!

Viewing your Items

Be sure to view your items on Google Base after publishing

The process should now be complete, and you can click "View my Items on Google Base" to confirm. Each item will be displayed, along with the time it was submitted and impressions. Impressions are the number of time the item came up in a user's search. The clicks attribute defines the number of clicks on that item. You will not have any page views since clicking on the item brings the user directly to eBay.

Google Base Video

A great tutorial on Google Base.

Google Base Settings

Change your settings to your advantage!

You can also adjust your settings for Google Base by clicking the tab on the top. You'll find a box where you can fill out a brief 400 character description of your store, URL, and notification settings. Be sure to add your referral code into the URL box to get that final value fee credit! UPDATE: Ebay no longer gives final value fee credits for using your referral code.

Google Base should increase your store exposure and increase sales...try changing your keywords around and log in to see what words are being searched amongst the items you have. Do what works for you! You'll be on your way to becoming a Powerseller in no time.

Other Places to use the Google Base Store Connector

Use Google Base to drive traffic and make more sales

Yahoo Stores

If you've created an ecommerce business site using Yahoo's "Yahoo! Merchant Solutions", you can also use the Google Base Store Connector! Google is the #1 search engine in most markets, so don't miss out on this opportunity. It only takes a minute, and you're reaching potentially millions of new visitors.

osCommerce Stores

The osCommerce Live Directory is a directory for online stores that have been created using the osCommerce cart technology. If you've used this service, don't miss out! You can use the Google Base Store Connector here as well.

Never listed an item on Ebay before? This tutorial will walk you through the process of how to list an Ebay item - perfect for newbies.

Uploading your Own File to Google Base

You Don't Need the Store Connector!

You don't have to use the Google Base Store Connector to upload your items to Google. If you have items available anywhere else on the web, it's possible to upload a feed of your items.

Here you'll see that once logging into your Google Base account, you can upload a new feed by clicking the "new data feed" icon after login.

Here, you'll be uploading a file that you create containing all of the attributes Google Base requires. This simply means you are creating a spreadsheet with a program like Excel that contains the required information like price, item or page link, and price.

Here is the page you will reach that Google Base will have you run through. Simply enter the information they require, it's very easy.

Google Base May Be Gone...

But that doesn't mean you're left out in the cold. You can list your online products on Google Shopping, or create rich pages for a single product to get better results in Google search.

Does Google Base Work?

Has Google Base made an impact on your online business?

See results

Leave your thoughts on how Google Base has worked for you, or any tips you might have for eBay sellers!

© 2008 Kiwisoutback

Has Google Base Helped You? - Tell everyone how Google base has helped (or not helped) you!

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    • profile image


      3 years ago

      Do you have updated instructions for the Google Base Store Connector?

    • profile image


      7 years ago

      I did not know Google base before, but now I know it. Thanks for sharing.

      I'll try to use it.

    • XxSadieLadyxX profile image


      7 years ago

      Added to favorites. So much to read and learn. Thank you!

    • gold3 profile image


      7 years ago

      Was wondering where to start to get listed on Google Base. Thanks for pointing me in the right direction.

    • gold3 profile image


      7 years ago

      Was wondering where to start to get listed on Google Base. Thanks for pointing me in the right direction.

    • ResearchAddict profile image


      8 years ago

      Great info! I hope to try it out in the very near future!

    • profile image


      8 years ago

      This is great and helpful information.

    • profile image


      8 years ago

      As a store owner, one can also pull competitors prices from google base and use those for competitive analysis. Of course, prices change all the time, store owners also need a tool like to keep an eye on their competitors.

    • TolovajWordsmith profile image

      Tolovaj Publishing House 

      8 years ago from Ljubljana

      Never heard of Google Base before.There is still so much to learn:)

    • Swisstoons profile image

      Thomas F. Wuthrich 

      8 years ago from Michigan

      I was looking forward to exploring this avenue for driving traffic to my Zazzle store, but clicking on the "Download the Google Base Store Connector" link takes me to an error page.

    • profile image


      8 years ago

      Good lens and insight into google base. I had not heard much either good or bad about google base. i am using it and look forward to seeing it develop some legs and take off running. Thanks.

    • solutionism profile image


      8 years ago

      Another cool lens!

    • mikes-cool-stuff profile image


      8 years ago

      This is great info on Google Base. It gives me another place to try. I also want to thank you for liking my "St Patrick Day Outfits T-Shirts Costumes And More" lens.

    • itsmuzza2011 profile image


      8 years ago

      wow all the help i can get you are good

    • Steve Dizmon profile image

      Steve Dizmon 

      8 years ago from Nashville, TN

      Thanks for this info. I had not heard of Google Base and now will definitely look into it.

    • profile image


      8 years ago

      Great page! I think you may need to change your link to Google Base as it has changed to Merchant Center or something like that.

    • profile image


      8 years ago

      great info- will setup google-base too

    • classicalgeek lm profile image

      classicalgeek lm 

      8 years ago

      This is great information--thank you!

    • profile image


      8 years ago

      Thanks for the resource. Learn something new all over the web. Had heard of Google Base but have never used it or visited the site, I'll be sure to look into it. Thanks for reminding me of another service from Google

    • profile image


      8 years ago

      An other great SEO kiwisoutback lens. This lens also has a special spot on my Angle Blessed list lens "my-lens-directory" ! Thanks again kiwisoutback !

    • RuthCoffee profile image

      Ruth Coffee 

      9 years ago from Zionsville, Indiana

      Wow, this is full of good information. What a wonderful resource!

    • profile image


      9 years ago

      Thanks for sharing, zazzle supposedly uploads your items to Google base for you. I did actually find my own items in Google base, so they must. Also Google Base traffic accounts for about 20% of sales in my CafePress shops.

    • profile image


      9 years ago

      This is yet another genuinely helpful and well laid out lens. SquidAngel Blessings for you!

    • Kiwisoutback profile imageAUTHOR


      10 years ago from Massachusetts

      [in reply to lakeerieartists] Zazzle supposedly uploads your items to Google base for you. I did actually find my own items in Google base, so they must.

    • Paula Atwell profile image

      Paula Atwell 

      10 years ago from Cleveland, OH

      Two questions:

      Do you know how to feed a Zazzle feed to the Google Base?

      Trying to feed my RSS from to Google Base, and not sure how. Any answers?

    • RolandTumble profile image


      10 years ago

      Google Base traffic accounts for about 20% of sales in my CafePress shops.

    • Kiwisoutback profile imageAUTHOR


      10 years ago from Massachusetts

      [in reply to lisasboutique] Is it possible that it is case sensitive?

    • lisasboutique profile image


      10 years ago

      I tried to download it and it does not recognise my ebay name and user name!! I would love to have it connected, it sounds great



    • profile image


      10 years ago

      Hi, When I download the google base, my computer doesn't recognise the file type and doesn't give me the run option. What do you think is the problem? thanks. Marc Sampson.

    • ElizabethJeanAl profile image


      10 years ago

      I don't have ebay on many of my lenses. Its something I need to look into.

      Great lens and great info.



    • profile image


      11 years ago


      I'm trying to promote donations to Africa and to win a students contest.

      Please open your heart and visit

      Thank you!


    • paperfacets profile image

      Sherry Venegas 

      11 years ago from La Verne, CA

      Wow! My items are downloaded and I viewed the table with the click data. I am impressed! It was done in less than a half hour. I need this info. I can control it now. This lens is easy to follow. Thank you!

    • Kiwisoutback profile imageAUTHOR


      11 years ago from Massachusetts

      Hmmm...good question. I just found this on the Google Base blog regarding international Google Base users.

    • profile image


      11 years ago


      Superb Content, Keep it up.

      How I can get your help as i'm finding difficult to use Google Base Connector for my biz



    • TreasuresBrenda profile image

      Treasures By Brenda 

      11 years ago from Canada

      Thanks for the great information, I'm off to check out google base store connector.


    • SilverLotus1 profile image


      11 years ago

      5 stars - I'm a BIG fan of GoogleBase, and I'm glad you created this excellent how-to lens to help folks. Silver Lotus

    • rubberduckprodu profile image


      11 years ago

      Great info for PC users!

      For Mac users, I created a lens outlining how to get eBay store items to Google Base via XML, since the Store Connector doesn't work for us:

    • profile image


      11 years ago

      This is great info, I'll try it out asap. thank you. 5

    • profile image


      11 years ago

      interesting lens! thanks for sharing this info! please check mine out at----------------> Kava Kava.

    • profile image


      11 years ago

      the google base store connector idea is a big wow from me! great information, mate! I've being researching into SEO lately and scratching my brains on how to SEO eBay stores..

      You are a 5-star lens. Do visit:

    • profile image


      11 years ago

      thanks for the helpful idea, taking this into consideration. informative lens, 5 stars!

    • Kiwisoutback profile imageAUTHOR


      11 years ago from Massachusetts

      Not that I have heard of. Also, you may want to download the latest version of the Google Base store connector and delete your old one. There have been some reports of the old one not working as well since they came out with the new version. The link in this lens will bring you to the new download page.

    • profile image


      11 years ago

      It works great for me, is their a way to have it automatically refresh, so i don't have to refresh every 30 days? thanks

    • FanfrelucheHubs profile image

      Nathalie Roy 

      11 years ago from France (Canadian expat)

      From the store board with love!!

    • LABELSTONE profile image


      11 years ago

      Great 5-star lens. Saw you on the boards at ebay. Do visit:


    • profile image


      11 years ago

      Great info and lens, be sure to re-publish your items every 30 days! They do expire! - Kathy

    • EvieJewelry profile image


      11 years ago

      Thanks for new info some info that I had forgotten

    • Signhappy profile image


      11 years ago

      Good information and handy reference for us ebay sellers. 5 stars!!

    • profile image


      11 years ago

      Great lens!! Five paws up from the Feline Citizens at Beesknees-23!!


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