- Business and Employment
The best advertising books all in one place and MORE.
Must-Have Books for the Advertising Industry
What does it take to make a good ad?
What does it take to be in the creative business?
What does a child dressed as Darth Vader have to do with a Volkswagen commercial?
Being in the advertising business is not as easy as some make it look.
Take a look at some of these books and get in the minds of creative giants in the advertising world.
Learn what it takes to think outside the box in ways that make a lasting impression.
Not in the advertising industry? No worries! Just take a look. There's some great stuff here.
I am currently reading:
The Copywriter's Handbook - A step-by-step guide to writing copy that sells
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." -David Ogilvy
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising — including Italy’s Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi’s ads.
Top Creative Websites
Keep up with what's going on in the Advertising world today.
Advertising industry news and analysis
The best in advertising, design and digital creativity
- Advertising Age
Ad and Marketing News
- Ads of the World
See work submitted by creatives themselves
The Favorite Website Awards
Design industry News and Discussion
Design Jobs - Creative and Tech
- Picture is Unrelated
WTF pictures and videos
- Creative Criminals
It's all about advertising
Recommended Advertising Books
The Creative Process Illustrated
-- a personal favorite of mine. gets inside the minds of creatives and shows us their individual creative process in a fun and exciting way. very inspiring!
"A place for inspiration, ideation and raw creativity. Griffin and Morrison bring together some of the greatest creative brains of this generation and let us wander around inside their creative processes. Simply brilliant. I've bought copies for everyone in our creative services studio. "
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposÃ©, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industry's best and worst ads—from the hilarious to the horrid. You'll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.
Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America—Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
The Idea Writers: Copywriting in a New Media and Marketing Era
A must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.
While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people – the audience – now no longer just consumers, but active participants in a brand’s story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it’s never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past—while exceedingly worthy of study—are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.
Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!
Cutting Edge Advertising
I think this may be the best book on advertising I've read - it's certainly the best book on print advertising. It made me want to start writing ads again - very dangerous. You've captured the essence - congratulations. -- David Abbott, London
If you believe in advertising, here is your Bible. -- Guido Heffels, Creative Director of Springer and Jacoby Germany
In all the years I've spent interviewing brilliant advertising men and women, never have I seen so much collected wisdom, experience and insight as I have in this single volume. That it's seen through the eyes of a practicing adman makes it that much more valuable. -- Anthony Vagnoni Editor-at-Large, Advertising Age USA
The Advertising Concept Book
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.
Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations.
'Sound advice for advertising creatives' --Communication Arts magazine, July 2008
'A solid, fun, informative read' --CMYK Magazine, April 2009
'Invaluable advice' --Creative Review magazine, August 2008
'The book supports our school's philosophy: have a great concept before you run to the computer' --Maria Scileppi, Associate Director, Chicago Portfolio School
`If you're a student you should definitely buy this book. If you are involved in teaching design and media, you should buy three copies, one for you and two for your institution's library. If you are a professional in advertising and are wondering why you haven't yet won any awards, buy The Advertising Concept Book and you might find out why' --The Designer's Review of Books, April 2009
Breaking In: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
The only thing separating you from a job at any ad agency in the world is a great portfolio. But what makes a portfolio great? How do you build one? What are creative directors looking for? How should work be presented? This book asks over 100 advertising insiders the questions every aspiring creative wants to know. Their answers surprise, inform, and inspire.
Breaking In contains interviews with:
Dan Wieden, Founder & CEO, Wieden+Kennedy, Portland
Tony Granger, Global Chief Creative Officer, Young & Rubicam, New York
Rick Boyko, Director, VCU Brandcenter, Richmond
Andy Fackrell, Executive Creative Director, 180, Amsterdam
Ted Royer, Executive Creative Director, Droga5, New York
Gerry Graf, Partner, Barton F. Graf 9000, New York
Rob Reilly, Partner/Chief Creative Officer, Crispin Porter+Bogusky, Boulder
Greg Hahn, Executive Creative Director, BBDO, New York
V Sunil, Executive Creative Director, Wieden+Kennedy, Delhi
Bob Barrie, Partner & Executive Creative Director, Barrie D'Rozario Murphy, Minneapolis
Michael Lebowitz, Founder & CEO, Big Spaceship, New York
Andrew Keller, Partner/Chief Creative Officer, Crispin Porter + Bogusky, Boulder
William Gelner, Executive Creative Director, 180, Los Angeles
Susan Hoffman, Executive Creative Director, Wieden+Kennedy, Portland
Nigel Roberts, Creative Director & Partner, CHI & Partners, London
Kim Papworth, Executive Creative Director, Wieden+Kennedy, London
Kevin Roddy, former Chief Creative Officer, BBH, New York
Jeff Goodby, Co-Chairman & Creative Director, Goodby, Silverstein & Partners, San Francisco
Mike Hughes, President & Creative Director, The Martin Agency, Richmond
David Lubars, Chairman & Chief Creative Officer, BBDO North America, New York
Vince Engel, Partner & Creative Director, Engine Company 1, San Francisco
Tony Davidson, Executive Creative Director, Wieden+Kennedy, London
Eric Silver, Chief Creative Officer, Amalgamated, New York
Kash Sree, Executive Creative Director, Pereira O’dell, San Francisco
Jeff Kling, former Executive Creative Director, Wieden+Kennedy, Amsterdam
Hal Curtis, Creative Director, Wieden+Kennedy, Portland
JosÃ© MollÃ¡, Founder & Executive Creative Director, La Comunidad, Miami
Ari Merkin, Executive Creative Director, Crispin Porter + Bogusky, Miami
Luke Sullivan, Group Creative Director, GSD&M, Austin
Jamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners, San Francisco
Brian Fraser, Executive Creative Director, McCann, London
Bob Greenberg, Chairman, CEO, & Global Chief Creative Officer, R/GA, New York
Ben Walker & Matt Gooden, Creative Directors, Beattie McGuinness Bungay, London
Greg Bell, Founder, Venables Bell & Partners, San Francisco
Ty Montague, Founder & Partner, Co:, New York
Graham Fink, Executive Creative Director, M&C Saatchi, London
David Droga, Founder & Creative Chairman, Droga 5, New York
Paul Belford, Owner & Creative Director, This Is Real Art, London
Oliver Voss, President, Miami Ad School Europe, Hamburg
Nicolas Roope, Founder & Creative Director, Poke, London
Mark Waites, Founder & Creative Director, Mother, London
Scott Vitrone & Ian Reichenthal, Executive Creative Directors, Young & Rubicam, New York
Mark Fitzloff, Executive Creative Director, Wieden+Kennedy, Portland
And over 60 other advertising copywriters, art directors, creative directors, recruiters and educators.
Check out breakinginbook.com for more information.
Volkswagen - Darth Vader
#1 commercial spot during the 2011 superbowl.
Volkswagen - Polo
Truly inspiring commercial from Volkswagen.
Cingular - BFF Jill
Sprint - Crime Deterrent
Mentos - Make Art Pop
Volkswagen - Fast Lane
M&M's - I Love You
Tide - Talking Stain
Old Spice - The Man Your Man Could Smell Like
FedEx - Fast Talking Guy
Wendy's - Where's the Beef?
Jimmy Dean - Thunder & Lightning
Swiffer - Keyboard Dust
Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.
AMC’s Mad Men, winner of three consecutive Golden Globes and back-to-back Emmys for Outstanding Drama Series, returns for a new season rife with possibilities. Last season stunned audiences with its cliffhanger finale, as Don Draper’s professional and personal lives unexpectedly imploded. This year, Jon Hamm and the rest of the breakout ensemble continue to captivate us as they grapple with an uncertain new reality. Welcome to a Mad New World.
Created by Emmy and Golden Globe winning executive producer Matthew Weiner, Mad Men Season 4 is anchored by an award-winning ensemble cast, including Golden Globe winner Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, John Slattery, Jared Harris, Rich Sommer, Aaron Staton, Robert Morse and Kiernan Shipka.
The Premise: The series revolves around the conflicted world of Don Draper (Hamm), the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Draper Pryce Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960s traditional family values.
Mad Men Games and Trivia - CLICK THE IMAGE FOR QUIZZES
Think you know everything there is about Don Draper, Roger Sterling and Pete Campbell? Take your shot at these quizzes and see how you rank up against the rest!
Top Advertising Agencies
- Ogilvy & Mather
Ogilvy & Mather
- Wieden + Kennedy
Wieden + Kennedy
- Saatchi & Saatchi
Saatchi & Saatchi
- Leo Burnett
- McCann Erickson
BARTON F. GRAF 9000
- JOHANNES LEONARDO
- The Martin Agency
The Martin Agency
- Publicis Worldwide
E-Trade - Girlfriend
Volkswagen - Snow Plow