The FREE debate
Does "Free" make sense
This lens is a watercooler and discussion hub for the debate about Chris Anderson's new book. All proceeds go to charity.
Check below for the chronology of some of the posts, then chime in with your own take. It helps if you read the book at some point.
Part of what Chris, Malcolm and I do for a living is make sweeping, provocative statements that don't always include every nuance. It's the only way to make a point effectively in a short window of time. I don't think anyone (including Chris) believes that we're about to enter an era where everything (even everything digital) is going to be free. My take is that this is one of those moments when things change, and fast, and this change represents an opportunity.
The sad thing is that the people best prepared to take advantage of this opportunity (those that create digitizable content already) are not only ignoring the opportunity, they're fighting it.
Their intransigence is your opportunity...
Free by Chris Anderson
Chris, editor of Wired and author of the "Long Tail" is back with a new book that goes deeply into the economics and marketing of free.
The argument is complex, but I summarize it as a price that has marketing built in. Free leads to virality, to trial and to attention.
In a marketplace with low marginal costs and many competitors, it feels inevitable for most digital goods.
The Tipping Point by Malcolm Gladwell
You know what this book is about, but have you read it? You should.
Not overrated. Not one bit.
What do you think?
What's the future of 'Free'?