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The Importance of Effective Communication Skills in Organizational Management

Updated on March 13, 2013

Communicating in the Work Place

Communication skills are important to organizational success and the reason recruiters focus so much on finding leads with good communication skills. When there are problems with communications in the workplace (from dissatisfaction at the office, low morale, product delays, dissatisfied customers, etc.) all kinds of challenges emerge. This article takes a brief look at the importance of effective communication skills in the work place and the consequences it may present to an organization as well as the staff.

Are you an effective communicator?
Are you an effective communicator?

Communication Skills

Effective Communication Skills

Communication skills are important to organizational success because it influences what we understand about an organization and how we respond and support it as well. Effective communication, without offending or criticizing others, is an essential component in organizational management. A successful leader will inspire others to do better and achieve higher goals. The most effective leaders lead by example and understand the importance of delegating responsibilities in a way that motivates the staff.

In the meantime, recruiters target their search for effective leaders with good communication skills because they know these types of potential ring masters will get a team enthusiastic and motivated. They seek recruits with a potential to help staff members excel and feel confident. An effective leader allows their workforce to embrace who they are. Leaders focus on their talents and strengths, while praising them for the hard work and effort they bring to the arena. Recruiters are looking for strong leaders that acknowledge weaknesses in others and help them work through it with dignity, recognizing their strengths and helping them reach their potential.

Negative communication present problems in the workplace environment and at times can become hostile and toxic. A disgruntled employee for example, can tear down a company’s good reputation in a heartbeat with accusations of being treated unfairly. Many companies focus their efforts into building a good reputation. A communication breakdown between staff members and upper management however, can produce irreparable damage if not handled properly. For instance, a disgruntled flight attendant recently made a rather dramatic exit from an airplane to communicate how displeased he was at his place of employment. The media absorbed the drama, while the airline company scrambled to repair their tarnished image by the “unprofessionalism” of an angry employee.

On the other hand, employees like SW Airlines Flight attendant, CJ Bostic (2011) take pride in their supervisors and company. Rather than retire as a wealthy shareholder, she chose to remain employed, because she loved her job. In an interview on CNBC she stated, “I want to be here! The company makes me happy. The people that I work with make me happy because they become a part of your life, your family. And it all started with Herb being that way” (Titans, 2011).

You can’t get a better endorsement than that from a long term employee! That is an inspiring example of how SW Airlines C.E.O., Herb Kelleher’s leadership and communication skills effectively helped build his successful organization.


Titans, C. (Director). (2011). Herb Keller/SW Airlines [Video Broadcast].

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