Three Business Books You Have To Read in 2015
The One Thing, Nice Companies Finish First, and Brand Delusions
An introduction into the future of business strategy, these tree books compliment each other on the fundamentals of what will be important in the future.
The One Thing talks about focus.
Nice Companies Finish First talks about strategy.
Brand Delusions talks about attitude of the company and every employee in it.
Understand these three books to their core and implement what you learn with your staff and see what you can create. They all compliment each other quite nicely. The One Thing teaches you to cut away what doesn't matter and really focus on what influences results. Every day you can do "one thing" that is more important than everything else.
Brand Delusions will make you look at marketing and the future of how companies communicate (internally and externally). This book is brilliantly written, it's a story so very easy to relate to each of the characters. I think this should be the new marketing next book in universities.
Nice Companies Finish First is the perfect book for your autocratic boss. Or the dictator down the hall as we like to call him. The new world of business rewards the kindhearted and punish the greedy. Peter Shankman gets it. He started the website "Help a Reporter Out", he's seen the digital revolution unravel business models left and right before his very eyes. He sees the future is helping people. Companies second, people first.
Life's really only about one thing...
Now how about a little book trivia!
What is your favourite type of book?
"Life's really only about one thing...."
The One Thing - By Gary Keller
The One Thing is a book on focus. On cutting away the clutter and finding what matters. Using the 80/20 rule to your advantage. 80% of the results you get are from 20% of the work you put in. Your job is to figure out what that 20% is.
Companies usually don't go bankrupt for taking on too little, they usually choke themselves off by taking on too much.
Care more. Focus more. Do less.
Gary talks about going small. Reducing what you do to a very simple phrase. Clarity is needed if you're going to be doing your life's work. There is no balance, there is no "working on yourself", there's only an intimate understanding of who we are and what we're capable of. We're terrible at assessing our own limits.
Find your one thing. Curly from City Slickers said it right. "Life's about one thing, everything don't mean shit. Your job is to find out what that one thing is." Everything in your life isn't equally important. You do a lot of important things but one thing is more important than everything else. It'll be difficult at first but over time you'll realize that prioritizing down to one overall goal that is more important than the rest will allow you to achieve more than you could ever imagine.
Focus, focus, focus.
Multitasking is a lie.
You can't Corporatize Niceness
Nice Companies Finish First - By Peter Shankman
Nice Companies Finish First is all about a new attitude in business. 20 to 30 years ago cut-throat management was in. Fire the bottom 10% promote the top 10% and the cycle continues year in year out. That's what is changing as you read this. Business is changing, companies are changing and yes you as a manager will have to change as well. Don't worry, most companies will struggle with this one.
Peter has a unique style of writing. He's a marketer from the US and I've heard him on Podcasts before. I've called him the cool kid in highschool before because he just has those opinions that you wouldn't dare say, well he does. Peter was the founder of HARO (Help A Reporter Out) a website which was a service to journalists and newsrooms alike. I digress.
The gist of the book is that being a nice person or a nice company won't have very many short term effects. The magic is in the long term, when all the little things you do pay off.
The new style of branding isn't command and control telling people how to think about your company. It's giving people what they want, being open to change, and helping people achieve more in life. If you can help employees give back while they're working even better.
Peter uses many real world examples, one of the many reason why I loved this book. When he ties his points back to a manager who was practicing the concept at hand it makes it much more relevant to the reader.
You're going to learn a lot in this one. I recommend it for any business buff or anyone who's looking into the future of what business will be like and how companies and management will need to react to stay relevant.
Lesson one, always be a nice person
The most powerful leaders are almost always role models for the change they seek.
Brand Delusions by Bill Leider
Brand Delusions - By Bill Leider
Brand Delusions is the new textbook on Branding. It's definitely not what you think. When we're going more and more online, trying to simplify everything, Tweeting this, Faceobooking that it's hard to really know what your brand is anymore. Until now.
This book gives you a clear what to look at your company through a new lens. A lens with the future of business in mind.
Branding isn't one big thing you do, it's not your logo and it's not anything you say about yourself. As defined in the book your brand is: "A widely held set of beliefs and expectations of what you deliver and how you deliver it, validated by customer experiences." The last part is what brings it into the 21st century.
Your brand doesn't exist without the feedback from customers. Their experiences will be at the core of who you are and what you offer. It's not social media that's changing the way we look at marketing it's that we're all connected. We all can talk in a public manner. Your brand is the aggregate of what everyone is talking about. Scary? It shouldn't be. you're just going to need to be more honest.
Buy the book. If you are at all interested in branding or marketing you'll love this one. It's written as a narrative, it's very easy to read and you'll actually have some ideas on how to get your branding ideas through those difficult people you work with. I highly recommend this book.