Three Reasons Businesses Should Use Twitter
Business owners must make every possible effort to maximize their company's visibility.
Social media marketing is a great tool that business owners can use to give their business the extra push that it needs to make a great impression on existing and new customers. However, different social media sites have specific benefits.
Here are three benefits of using Twitter.
1. It is personal.
One important aspect of a successful business campaign is developing relationships with clients. Twitter does just that. With each new follower, business owners can relay important information, not only informing their customers, but also establishing a one-on-one connection with them.
Experts suggest that it is the inclusiveness associated with Twitter that gives customers that feeling of exclusiveness. To make things clearer, when a business sends out a tweet, followers can interact with that business pertaining to the subject matter of that tweet. Followers can also interact with other followers, creating a greater sense of community.
2. It is fast-paced.
Unlike other social media platforms, Twitter is very fast-paced. It is not unlike a brand to send out a few tweets a day. The ever-changing environment encourages followers to check-in multiple times a day.
Business owners can tweet important information multiple times per day, and followers will see that information without dwelling on it. Twitter is a one-stop source for quick information, and business owners can take advantage of that.
3. Business owners can send the same tweet.
Unlike other social media sites, business owners are not discouraged from saying the same thing repeatedly. On other sites, constantly repeating yourself is heavily discouraged, to the point where you may be unfollowed.
This is important because often times, business owners only have one thing they want to relay to customers. Twitter gives them that opportunities to repeat themselves, making sure it reaches all of their followers.
These reasons should compel business owners to utilize Twitter in their social media marketing campaign. Link your Twitter account to your cellphone, and send tweets as often as text messages. Make sure you communicate with your followers.