ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tom Dickson, Creator of "Will It Blend" Blendtec Blenders

Updated on October 4, 2013

Tom Dickson and "Will It Blend"

Tom Dickson is best known for demonstrating his world famous Blendtec Total Blenders by turning unlikely things like iPhones into "I-dust". His popularity exploded on YouTube making him an Internet rock star with a cult following.

A prolific inventor and CEO of Blendtec, Tom's extremely successful viral video advertising campaign has earned him a diverse collection of awards. He's been a guest on Jay Leno and The Today Show, as well as "I Want That," and Modern Marvels on The History Channel.

Tom was our next door neighbor and friend many years ago. It was fun to catch up with him and his latest successes. If you want to know more about the man behind the blender and the videos, read on.

Photos used with Tom's permission

The Famous iPhone Video - The iPhone's in the Blender, Now Put the Blender in Your iPhone

You can download this video to your phone. Turnabout's fair play!

Putting Over-the-top Power on Little Things

Tom's Powerful History Goes Back to a Very Early Age

Tom Dickson grew up putting big engines in little things. He was the original "Tim Taylor". Everything was better if he could find a way to ramp it up and give it way more power than it needed. So it's no wonder that he wasn't satisfied with a regular household blender. Tom leads the way in building high-end commercial blenders that can be found in Jamba Juice, Starbucks, Baskin-Robbins, just to name a few. "Nobody can make better drinks with less money and less time with less stress on the operator," he says.

But power isn't the end of Tom's genius. His creative strategy can't be matched as a brilliant businessman, earning him Ernst & Young Entrepreneur of the Year Award.

When Jamba Juice told Dickson the $14,000 blender package was too expensive, he cut them a deal, asking simply for a nickel of every sale. Now, with 50 million smoothies sold each year, Dickson says it was one of the best deals he ever made.

[Utah Business, July 2004, Ernst & Young Entrepreneur of the Year Awards]

$14,000 too steep for ya? That's okay, just give me a nickel instead.


It will blend iPhones, but will it blend smoothies?

You bet, they just taste better.

So after all the hype and entertainment of watching Tom gleefully turn his iPhone, among other things, into dust, just how well will his famous Total Blender make the things we would actually want it for. The Total Blender is touted as the Total Solution. It's said to replace up to nine other appliances at a fraction of the cost. Because of Tom's fascination with power, his home blender can crush ice better and more consistently than any other on the market and comes with an ice-crushing guarantee.

The Star of Tom Dickson's Show, the Blendtek Total Blender

Tom has combined power with design and versatility. His blender really does do it all, and he'll stand by it personally.

Viral Advertising Campaign or Blenders? - Where Does Tom's Genius Lie?

Tom Going Viral on YouTube
Tom Going Viral on YouTube

While it's true that without the overnight popularity of his videos you probably wouldn't be reading about Tom right now, it's also true that there would be no videos in the first place if Tom didn't demand perfection in his products with extreme testing.

Asked the real purpose of his videos demonstrating various objects being pulverized to a pile of dust, Tom's answer is that it's simply pure entertainment and nothing more. Everyone agrees with that, but did it help to sell his blender? Only to the tune of a 500% increase in sales.

How the Videos Got Started

Sawdust Day at Blendtec

The story goes that on the days that employees at the Blendtec plant smelled sawdust, they knew Tom was experimenting again and would flock to see the show. Tom was stuffing things like 2x2s into his blender. Noticing how entertained the staff was, Tom's marketing manager, George Wright, caught it on video, and with an advertising budget of only $50 it all began. It instantly hit the jackpot on YouTube, and the rest is history.

And by the way, that really was Tom's personal iPhone.

Yum. . . .Smells like Tom's making delicious sawdust smoothies!

Will It Blend? That is the Question!

You won't believe the things Tom blends in the Blendtek Blender.

Tom Dickson's Famous Will It Blend BlendTec Blender - Tom Invented the World's Most Powerful Blender, Bar None!

Available in a variety of models, colors and packages.

Have You Seen Tom's Famous Will It Blend Videos?

Have You Seen Tom on TV or Internet Yet?

See results

Share your stories, sightings, thoughts, rants, raves...


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)